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Dealer Tire

Dealer Tire

Delivers tire sales and maintenance analytics

Merchandising Analyst

Full-TimeDeadline 9/25/26
$80.6k - $90k/yr

+ Commission + Bonus + Profit sharing + 401(k) match

Mid
Bachelor's
Remote in USA+1 more

More locations: Cleveland, OH, USA

Hybrid

About the job

Requirements
  • A bachelor's degree in a related field or equivalent experience.
  • A minimum of 4 years of experience in an analyst role.
  • Retail or wholesale tire merchandising experience.
  • Extensive knowledge of tires, tire fitments, vehicles, and accessories for the North American market.
  • Ability to write queries using Oracle BI and/or Alteryx and work with large data sets to answer business questions.
  • Strong Microsoft Excel skills.
  • Ability to identify projects and opportunities beyond the defined role that could add value for the company.
  • Ability to work independently with minimal supervision.
  • Internal and external customer service focus.
  • Professional presentation skills, including the ability to speak at all levels of an organization and represent the company’s values and direction.
  • Expert analysis and synopsis skills, including the ability to summarize large amounts of data and draw relevant conclusions.
Responsibilities
  • Develop, analyze, and adjust Dealer Tire’s product strategy in response to original equipment manufacturer and dealer needs, company strategy, and tire manufacturer commitments.
  • Evaluate new tire lines and sizes using industry knowledge, features and benefits, market trends, pricing, and gross margin opportunities to manage the product offering and maximize profitability, revenue, and volume.
  • Lead discussions and provide recommendations to pricing analysts and Dealer Inventory Specialists on product screen enhancements.
  • Collaborate with Supplier Relations to maximize contractual tire program profitability, drive growth for targeted tire manufacturers, and provide analytical insight for cost concessions on new product screen additions.
  • Use data to support Inventory Management in developing initial stocking strategies and forecasts.
  • Lead discussions with Dealer Inventory Specialists and Sales Teams to implement selling strategies for new product launches.
  • Develop and enhance product positioning and strategy in response to dealer needs, company strategy, tire line and stock-keeping unit changes, and tire manufacturer commitments.
  • Ensure program websites reflect current product screen descriptions and features and benefits.
  • Measure and monitor the product offering and make additions or cancellations with Program Management, Pricing, and Materials Management.
  • Provide and support product communication and tools for original equipment manufacturer programs and products.
  • Maintain and enhance a classification system for accurate planning and communication of product issues.
  • Develop merchandising strategies using data to support decisions about new industry trends, including electrified vehicles and other emerging technologies.
  • Classify products by tire type so their capabilities and applications are clear to internal stakeholders and customers.
  • Maintain and update the product features and benefits database for the Dynamic Retail Selling Guide.
  • Analyze sales trends and industry data to develop and monitor tire life cycles and improve decision making.
  • Assist with timely and accurate maintenance of the original equipment manufacturer vehicle and fitment database.
  • Develop a system to research and enhance the non-alliance original equipment manufacturer vehicle and fitment database.
  • Research and enter vehicles sold in the United States at the year, make, model, trim, and option level so each resolves to a single tire size.
  • Identify and initiate setup of original equipment manufacturer tires for each vehicle.
  • Lead a cross-functional team of associates to implement product strategy and other key merchandising initiatives.
  • Use historical sales data for extraction, analysis, and modeling, and develop recommendations to grow revenue and margin.
  • Design and build queries in Oracle BI, Alteryx, or Power BI to support team decision making.
  • Develop hypotheses for testing, analyze results, and present recommendations.
  • Develop analyses to identify trends and actionable insights from sales data and recommend improved uses of sales data.

About the company

Dealer Tire helps auto manufacturers and dealers grow their tire and light maintenance business. It builds a deep understanding of tire customers and translates that knowledge into actionable intelligence for franchised automobile dealers, identifying opportunities to increase sales and improve customer satisfaction. The company collaborates with partners on every aspect of the business—channel analysis, strategy, delivery, support, training, and sales—then repeats the process to keep improving. Its goal is to grow partners’ tire and light maintenance revenue by turning customer insights into practical actions that boost sales and customer satisfaction.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$158M

Headquarters

Cleveland, Ohio

Founded

1999

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Simplify's Take

What believers are saying

  • Dealer Tire launched UpdatePromise integration on January 19, 2026, expanding embedded service-lane sales.
  • UVeye partnership and AI tire inspection deepen dealer workflow lock-in and raise conversion rates.
  • Dealer Tire led BizzyCar's $20 million September 2025 round, gaining recall-management upside.

What critics are saying

  • Dealer Tire issued $500 million 10.375% notes in July 2026, pressuring free cash flow.
  • The October 2025 PAGA settlement over 372 workers signals ongoing labor-compliance exposure.
  • OEM relationships can unwind quickly if automakers insource tire programs or favor rival platforms.

What makes Dealer Tire unique

  • Dealer Tire serves 20-plus OEMs and 8,000 dealerships with nearly 40 distribution centers.
  • Its VIN-specific tire data embeds inside service workflows through UpdatePromise and UVeye integrations.
  • Bain Capital-backed scale plus consulting gives Dealer Tire channel control beyond simple wholesale distribution.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Tuition Reimbursement

Wellness Program

Employee Referral Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

11%
PR Newswire
Jan 19th, 2026
UpdatePromise and Dealer Tire Partner to Improve Tire Sales Experience for Dealerships

UpdatePromise and Dealer Tire partner to improve tire sales experience for Dealerships. News provided by. Tires present a sizeable opportunity to increase revenue and profits within fixed operations at a dealership. UpdatePromise and Dealer Tire have joined forces to bring real-time tire data, OEM incentives, and live inventory visibility directly into the service workflow - helping dealerships unlock profitability, improve transparency, and strengthen customer trust. CHINO, Calif., Jan. 19, 2026 /PRNewswire/ - UpdatePromise, the leader in consumer experience and fixed operations technology, today announced an integration with Dealer Tire, the industry's leading provider of OEM tire programs and data solutions. Together, they are strengthening the tire selling process inside the service lane - creating a more connected experience for advisors and customers alike. For years, advisors have struggled with disconnected tools and limited visibility, leading to missed opportunities. By embedding Dealer Tire's VIN-specific catalog, real-time inventory, and live OEM incentives directly inside the UpdatePromise platform, advisors can identify, quote, and sell the right tires instantly - without ever leaving their workflow. "We're giving advisors the confidence and clarity to turn every tire opportunity into one that builds trust and profitability," said Curtis Nixon, CEO of UpdatePromise. "By integrating Dealer Tire's real-time data into our connected service ecosystem, we're helping dealers close the gap between customer need and advisor action. It's a major step forward for the future of fixed ops." What Dealers Can Expect This integration equips dealerships with the visibility, accuracy, and speed to strengthen every customer interaction and drive higher tire-approval rates: * VIN-Specific Recommendations: Instantly identify OEM-aligned tire options for every vehicle during check-in or MPI. * Real-Time Pricing & Availability: Access live inventory and pricing synchronized with the DMS and Dealer Tire network. * OEM Tire Programs & Incentives: Automatically surface active manufacturer promotions such as seasonal rebates or "Buy 3, Get 1 Free" offers. * Seamless Advisor Workflow: Generate recommendations, pricing, and estimates directly inside the UpdatePromise platform. * Transparent Customer Experience: Present tire options and pricing through UpdatePromise's digital interface, improving confidence and approval speed. With this unified workflow, advisors move faster, deliver more accurate recommendations, and capture revenue that was previously left on the table - all while reinforcing customer trust in every interaction. Driving the Future of Fixed Ops UpdatePromise and Dealer Tire are shaping a more connected, data-driven service experience. This integration will assist dealerships looking to stay competitive in the evolving fixed-ops landscape. "Dealers expect their technology partners to deliver innovation that drives measurable impact," said Chris Fuss, Dealer Tire's Chief Technology Officer. "By combining Dealer Tire's OEM expertise with UpdatePromise's end-to-end service platform, we're empowering dealerships to increase profitability, strengthen customer relationships, and deliver a more connected service journey." Now Live for Dealerships Nationwide The Dealer Tire integration is now live, offering dealerships an improved approach to tire sales and service operations. By connecting real-time tire intelligence with an end-to-end customer journey, UpdatePromise and Dealer Tire are empowering advisors to transform every tire opportunity into a faster, clearer, and more profitable experience. Dealerships interested in exploring training opportunities can connect with a Fixed Ops Academy Specialist or contact [email protected] to learn more. About UpdatePromise UpdatePromise is a leading SaaS company empowering automotive dealerships and OEMs with intelligent scheduling, customer communication, and fixed-operations solutions. Its platform powers over 5,000 automotive businesses nationwide, driving efficiency, trust, and customer loyalty across the automotive lifecycle. For more information about UpdatePromise, visit www.updatepromise.com. About Dealer Tire Dealer Tire was formed out of a family business that was founded in 1999 by the then owners of the former Mueller Tire & Brake, a Cleveland-based retail chain founded in 1918. Today, Dealer Tire's core business manages replacement tire and parts programs for more than 20 automotive OEMs in the U.S. and China. It serves more than 8,000 automotive dealerships from nearly 40 distribution centers across the U.S. Dealer Tire's enterprise also includes leaders across the automotive reconditioning, ecommerce and vehicle protection & warranty industry segments through its family of companies. For more information about Dealer Tire, visit www.dealertire.com Press Contact: Brooke Zavosky | Director of Marketing UpdatePromise [email protected] | (800) 276-9107 www.updatepromise.com SOURCE UpdatePromise

Pioneer Publishers
Sep 24th, 2025
BizzyCar Raises $20M for AI Expansion

BizzyCar, a leader in recall management, raised $20M in a follow-on to its Series B round, bringing total funding to over $50M. The round was led by Dealer Tire with new investor FM Capital. BizzyCar's platform, used by nearly 1,000 dealers by end of 2025, helps dealerships increase revenue and customer retention through AI-powered recall management and mobile services. The funding will support product development and scaling operations to meet growing demand.

AutoSuccess
Sep 23rd, 2025
UVeye Dealer Tire Launch AI Tire Inspection Integration

UVeye and Dealer Tire announced the launch of their new AI tire inspection integration.

Canadian Auto Dealer
Sep 17th, 2025
UVeye, Dealer Tire launch integration so dealers can streamline tire inspection

UVeye has teamed up with tire distributor company Dealer Tire to launch a new integration meant to help dealerships streamline tire inspection, improve safety and transparency, and provide a better customer experience.

LVGEA
Jun 6th, 2025
Dealer Tire Opens New Las Vegas Distribution Hub to Serve West Coast Customers

Dealer Tire, a leading tire distribution and service provider for automotive dealerships, has opened a new 116,000-square-foot distribution and fulfillment facility in Clark County.