Full-Time

Lifecycle Marketing Manager

Posted on 9/11/2025

Faire

Faire

1,001-5,000 employees

Wholesale marketplace linking brands and retailers

Compensation Overview

$117k - $160.5k/yr

+ Equity

San Francisco, CA, USA + 1 more

More locations: New York, NY, USA

Hybrid

Hybrid role; 2 days in office (Tue/Thu) currently; starting Jan 2026, 3 days on-site; remote up to 4 weeks per year.

Category
Growth & Marketing (1)
Required Skills
MailChimp
SQL
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 2-3 years of direct, hands-on experience managing lifecycle campaigns, focused on optimizing for down-funnel metrics (conversion, revenue, etc.).
  • Analytical with a structured approach to solving problems. Comfortable with developing conclusions based on large amounts of data and insights.
  • Experience with marketing automation tools (Braze, Mailchimp, or similar comprehensive CRM systems)
  • AB testing knowledge and experience
  • Experience working cross-functionally to generate new insights and develop testing ideas
  • Strong organization skills, attention to detail, and a passion for optimizing processes
  • Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
  • Ability to thrive in a fast-pace, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
  • Experience across both B2C and B2B email marketing strategies is a strong plus
  • Experience across a two-sided marketplace or e-commerce is a strong plus
  • Experience with Excel & SQL is a plus
Responsibilities
  • Lead the development and execution of automated email workflows and ad-hoc campaigns based on customer behaviors, preferences, and lifecycle stages
  • Work cross functionally alongside Product, Data, and Design to develop marketing strategies aligned with broader business objectives
  • Partner with analytics teams to understand campaign performance and implement data-based hypothesis to inform new experimentation opportunities
  • Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization
  • Effectively tailor strategies for international markets, ensuring localized approach resonates with regional audiences while maintaining a consistent global brand voice
  • Work with data science to integrate models into the customer lifecycle for increased segmentation and personalization
  • Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels
Desired Qualifications
  • Experience across both B2C and B2B email marketing strategies is a strong plus
  • Experience across a two-sided marketplace or e-commerce is a strong plus
  • Experience with Excel & SQL is a plus

Faire is a B2B wholesale marketplace that connects independent brands with local retailers. Brands list products on the platform and retailers browse to discover unique items to stock in their stores. Faire earns revenue mainly through commissions on sales facilitated through the marketplace and offers services like inventory management and data analytics to help both sides optimize operations. The platform serves small to mid-sized businesses and focuses on strengthening local communities by enabling brands and retailers to grow together. Unlike general e-commerce platforms, Faire concentrates on wholesale relationships between brands and neighborhood retailers, providing tools that streamline ordering, payments, and analytics tailored to wholesale workflows.

Company Size

1,001-5,000

Company Stage

Series G

Total Funding

$1.5B

Headquarters

San Francisco, California

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Revenue accelerated to 37% growth in H2 2025, reaching $550M run rate.
  • Lightspeed integration expands distribution to 100+ countries without platform friction.
  • Michael Fleisher appointment signals board-level scaling expertise and IPO readiness.

What critics are saying

  • Lightspeed integration enables retailers to bypass Faire marketplace, eroding transaction volume.
  • Amazon Business expands B2B independent brand sections with Prime logistics advantage.
  • Temu and Shein B2B wholesale undercut Faire pricing for cost-sensitive retailers.

What makes Faire unique

  • Net 60 payment terms and free returns reduce retailer risk versus traditional wholesale.
  • Commission structure incentivizes brands to drive demand via Faire Direct links.
  • 600,000 retailers and 85,000 brands create network effects favoring independent businesses.

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Benefits

Time off

Parental leave

Daily mindfulness

Annual learning grant

Thoughtfully designed spaces

Fitness & wellbeing benefits

Mental health benefits

Charitable matching

Career planning

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Mar 31st, 2026
Lightspeed integrates Faire's 100K+ brands into unified retail platform

Lightspeed has launched an integration with Faire, a B2B wholesale marketplace, giving retailers access to over 100,000 brands directly within Lightspeed Retail. The integration allows merchants to link their Faire account and automatically sync product information, including images, descriptions, variants and cost data, into Lightspeed Retail. The feature aims to reduce operational complexity for independent retailers sourcing new products. Merchants can place orders through Faire and choose to import selected products or automatically create inventory items when orders are placed, minimising manual data entry. The integration expands Lightspeed's wholesale buying ecosystem, which also includes NuORDER by Lightspeed. The feature is now available to eligible Lightspeed Retail merchants across the company's platform, which serves retail, golf and hospitality businesses in over 100 countries.

CNBC
Mar 19th, 2026
Faire CEO: We took 'shortcuts' to grow—alarm bells went off before we lost the company

Faire, an online wholesale marketplace connecting artisans with retailers, saw its valuation drop from $12.59 billion to $5.2 billion after CEO Max Rhodes discovered troubling metrics in April 2022. The company had grown to 1,200 employees whilst chasing "vanity metrics" and using investor capital as a shortcut to growth. Rhodes found dropping retention rates, customer complaints and users exploiting short-term incentives before leaving. Instead of spending more to reignite growth, Faire cut staff by 20% and eliminated discounts. The strategy worked: revenue grew 32% in 2025 over 2024, retention rates improved and the company expects to break even soon. Rhodes attributes the near-failure to hubris during rapid growth. "Success can be dangerous," he says, advising entrepreneurs to stay grounded in core values.

The Associated Press
Mar 11th, 2026
Former Wayfair CFO joins Faire board as revenue hits $550M run rate

Faire, the wholesale technology platform, has appointed Michael Fleisher, former CFO of Wayfair, to its board of directors as chair of the audit committee. Fleisher led Wayfair through its IPO and helped scale the company from $1 billion to over $12 billion in annual revenue. He previously served as CFO of Warner Music Group and CEO of Gartner. The appointment comes as Faire reports strong growth, with revenue increasing 32% in 2025 and accelerating to 37% in the second half of the year, now annualising at approximately $550 million. The company has facilitated over 10 million connections between brands and retailers on its platform. Fleisher replaces Ellie Mertz and follows the recent appointment of Christopher Payne, former COO of DoorDash.

The Star
Nov 18th, 2025
Faire Employee Share Sale at $5.2B Valuation

Faire, an online marketplace, is allowing employees to sell shares at a $5.2 billion valuation, moving closer to an IPO. The $100 million tender offer is led by WCM Investment Management, with Baillie Gifford & Co and True North Fund participating. This marks the first public valuation since a $400 million funding round at $12.4 billion in 2021. Faire's CFO, Jason Lee, noted the company's strong cash position and potential for a future IPO.

BetaKit
May 19th, 2025
Why Faire’S Co-Founder Wants To Bring Silicon Valley’S Dna To Canada

Faire’s Chief Architect fell in love with Canada. Now he’s selling his new home to the rest of the world

INACTIVE