Social Media Manager - Health

What you will do at VeSync:

Channel Strategy & Audience

Own the Channel Strategy: Define what each channel is for, the role it plays from first impression through consideration, and the goal it carries. Instagram, TikTok, YouTube, Facebook, X, Threads, Reddit, and what comes next.

Own the Audience Build: Grow the audience from a standing start. Audience and engagement growth are numbers you own, with an approach behind them.

Turn Positioning into Channel-Native Content: Take the positioning and claims framework owned by Product Marketing and turn it into content that works on each channel, adapted rather than copied across. Both are being written now, so expect to work from drafts and adjust as they settle.

Content & Voice

Own the Calendar and the Formats: Build the programming calendar, the repeatable formats behind it, and the production cadence that keeps it fed.

Make the Work: Concept, write, shoot, edit, and publish. Creative and agency partners support you, they don't do it for you.

Hold the Voice and the Claims Line: Keep a consistent brand voice across channels, and work inside the medical, regulatory, and claims review process rather than around it.

Engagement & Performance

Drive Engagement on Owned Channels: Reply to comments, answer DMs, and take part in the conversation under our own posts. Route product issues and escalations to CX.

Show Up on Reddit and in Forums: Hold our presence in the places this product gets discussed by people who know it well. These are spaces we don't control, and they reward participation over promotion.

Own the Numbers: Set the metrics and KPIs for each channel, report performance honestly, and turn what the data says into what gets made next.

What you bring to the role:

Education: Bachelor's degree required.
Experience: 5+ years managing social media for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. Health & wellness, consumer hardware, and subscription or membership backgrounds are strongly preferred.
New Brand & Audience Build: Proven track record launching a brand, sub-brand, or product line into an audience that did not previously exist.
Comfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Makes progress on partial information, changes direction when decisions land, and doesn't fill the gaps by inventing positioning of their own.
Platform Native: Fluent in the craft and the culture of each channel and in how they differ. Comfortable in forums and communities you don't control, where publishing like a brand doesn't work.
Hands-On Maker: Concepts, writes, shoots, and edits. Produces the content, not only the brief.
Claims & Regulatory Fluency: Experience in health, wellness, medical device, supplements, or a similarly regulated space. Knows what to avoid, and how to say something true and interesting inside real constraints.
Analytical: Sets metrics and KPIs, reads performance honestly, and uses it to decide what to make next. Able to argue engagement quality over vanity metrics and back it with evidence.
Cross-Functional Collaboration: Partners closely with paid social, brand and creative, product, and CX.

Location:

This is an on-site, office-based role in Tustin, CA.

Salary:

• Starting at $90K Annually

Perks and Benefits:

100% covered Medical/Dental/Vision for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
Generous PTO policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen