Full-Time
Posted on 10/30/2025
Subscription-based market intelligence and research provider
$60k - $75k/yr
Chicago, IL, USA
Hybrid
Mintel provides market intelligence and consumer research through a subscription-based model. It offers Mintel Reports for in-depth market analysis, the Global New Products Database (GNPD) that tracks new product launches in consumer packaged goods worldwide, and Mintel Trends that analyzes social, economic, and cultural shifts to forecast future consumer behavior. Clients access a comprehensive database and expert analyses to support decision-making across industries like food and drink, beauty, and financial services. Unlike some competitors, Mintel combines extensive ongoing data tracking with industry expertise and trend forecasting, all via a subscription, helping firms make informed product, marketing, and strategy choices.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
1972
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Remote Work Options
Flexible Work Hours
Paid Vacation
Professional Development Budget
Company Social Events
Mintel expands work in wellness category with new hire. UK - Market intelligence and research agency Mintel has appointed Claire Tassin to the newly created role of wellness principal strategist. Tassin (pictured) will become Mintel's leading authority on wellness insights, and joins Mintel from Morning Consult, where she launched and led the firm's retail and e-commerce offering. Prior to Morning Consult, Tassin held client engagement roles at Gartner and CEB, advising global organisations on brand strategy, consumer loyalty, innovation and growth. Advertisement Tassin's appointment comes as Mintel seeks to strengthen its work in the wellness category, including identifying emerging demand, evaluating claims and finding growth opportunities. Julie Lizer, global president of research and insights at Mintel, said: "This is an exciting time for Claire to join us as we strengthen our wellness proposition with an integrated approach uncovering emerging demand, evolving claims, and growth opportunities. "Her experience advising leading global brands on shifting consumer behaviours and cultural trends will strengthen the thought leadership and actionable insights we deliver to the market."
APAC consumers drive rise in intentional sensory food and drink formats. China, Thailand and South Korea show demand for sensory-led consumption. Consumers across the Asia-Pacific (APAC) region are increasingly seeking foods and beverages designed with intentional sensory elements, according to Mintel's 2026 Global Food & Drink Predictions. About 43% of South Koreans purchased snacks for mood support, whilst 79% of Chinese sparkling drink consumers found bubble sounds relaxing, the report said. The report highlights a Chinese soda that releases a stronger aroma through a wider-rimmed can and another Thai beverage which prints upside-down motivational messages requiring users to rotate their cans, intensifying sensory impact. Mintel notes that sensory-driven formats align with the needs of specific consumer groups, including elderly individuals requiring softer textures, neurodiverse consumers with sensitivities to certain aromas or visuals, and GLP-1 medication users seeking satisfaction in smaller portions. By 2030, Mintel expects sensory features beyond taste to be used more pragmatically across APAC. The report forecasts greater use of texture-rich snacks, aroma-forward packaging and smaller portion formats designed to provide emotional balance and functional benefits in everyday consumption.
"Despite economic challenges, consumers are still eating chicken," Lynn Dornblaser, principal consultant at Mintel, noted at the 2025 Chicken Marketing Summit.
Mintel, a leader in market research, has acquired Black Swan Data, a company specializing in social media trend analysis. This strategic partnership aims to revolutionize evidence-based forecasting and the future of market research. By combining Mintel's expertise with Black Swan's real-time social analytics, the collaboration promises enhanced trend predictions, accelerated innovation, and stronger decision-making for consumer brands.
Compass Group, the leading global food and facility management services provider, in partnership with Mintel, has unveiled key findings from The Power of Socialisation survey, revealing that food is becoming a central catalyst for social connection in today's workplaces.