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Full-Time

Senior Partner Marketing Manager

Updated on 10/10/2024

Checkr

Checkr

1,001-5,000 employees

Provides background check services for employers

Enterprise Software
Consulting

Compensation Overview

$124.8k - $146.8kAnnually

Senior

Denver, CO, USA

Hybrid work environment; expected to work from the office 2 to 3 days a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Marketing
Looker
Google Analytics
Requirements
  • 6+ years of experience in partner marketing in the B2B SaaS space, preferably focused on SMB and Mid-Market segments
  • Proven track record of creating and executing successful partner marketing programs and building win-win relationships with partners
  • Strong organizational and strategic thinking skills, the ability to work independently, and the capacity to effectively manage multiple projects
  • Courage to take the initiative, pilot and evaluate new program types
  • Deep understanding of the customer journey through and with a partners
  • Cross-functional leadership and experience driving alignment across different teams
  • Hands-on experience with GTM & digital marketing tools, such as Salesforce, Marketo, Google Analytics, Looker
Responsibilities
  • Create strategies to fuel growth across partner ecosystem, inform partner prioritization and develop joint marketing plans to drive product sign-ups and revenue
  • Own campaign execution together with partners (i.e. email, webinars, events, in-product activations, paid social, etc.) and identify the budget and resources required
  • Craft compelling copy used in co-marketing programs in collaboration with partners, product marketing and content team
  • Identify and pilot new initiatives with partners using marketing development funds to maximize revenue and increase sign-ups
  • Develop and maintain strong relationships with partners and collaborate closely with internal teams to integrate partners into the Go-To-Market strategy and campaigns
  • Measure performance and conduct analysis to assess and communicate the performance of co-marketing activities identifying areas for improvement

Checkr provides background check services primarily for businesses, staffing agencies, and recruiters. Their platform allows clients to conduct thorough background screenings to verify potential employees' histories, which is especially important in high-risk industries. The service operates on a software-as-a-service (SaaS) model, where clients subscribe to access features like a user-friendly dashboard, compliance resources, and partner integrations. This makes it easier for clients to manage their background check processes. Checkr also offers educational resources to promote fair hiring practices. The company generates revenue through subscription fees and charges for each background check performed. A unique offering is Checkr Assess, which helps clients significantly reduce talent acquisition costs. The goal of Checkr is to help businesses hire trustworthy employees while ensuring fair hiring practices.

Company Stage

Series E

Total Funding

$778M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

0%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • Checkr's recent addition of payments and onboarding capabilities to its platform demonstrates its commitment to evolving and meeting the needs of a flexible workforce.
  • Despite recent layoffs, Checkr's strategic investments and acquisitions, such as Inflection, position it for long-term growth and market leadership.
  • The company's recognition as a top place to work for women highlights its positive workplace culture and commitment to diversity.

What critics are saying

  • Significant layoffs, including 32% of the workforce, could indicate financial instability and affect employee morale.
  • The competitive landscape in HR technology is intense, with new entrants and existing players potentially eroding Checkr's market share.

What makes Checkr unique

  • Checkr leverages machine learning and artificial intelligence to enhance the accuracy and efficiency of background checks, setting it apart from traditional methods.
  • The company's SaaS model with a user-friendly dashboard and compliance resources simplifies the background check process for clients, unlike competitors with more complex systems.
  • Checkr's focus on fair hiring practices and educational resources helps clients navigate societal changes, a unique value proposition in the HR sector.

Benefits

A fast-paced and collaborative environment

Learning and development allowance

Competitive compensation and opportunity for advancement

100% medical, dental, and vision coverage

Up to 25K reimbursement for fertility, adoption, and parental planning services

Flexible PTO policy

Monthly wellness stipend, home office stipend