Relativity

Cloud-based e-discovery platform for legal

Field Marketing Programme Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeRemote in GermanyNo salary listed

About the Job

Requirements

Bachelor’s degree or equivalent in marketing or a related field.
Seven years of professional experience in marketing or a related field, with demonstrable seniority.
Seven or more years of professional marketing experience and a track record of owning commercial outcomes in a senior field marketing or demand generation role.
Breadth of experience across events, field marketing, demand generation, content marketing, digital marketing, and partner marketing, with the strategic vision to bring these disciplines together into a coherent regional plan.
Ability to engage, influence, and leverage resources cross-functionally, including at senior leadership level.
Strong analytical mindset and attention to detail, with the ability to communicate complex data and insights clearly to technical and non-technical audiences.
Commercial marketing experience and credibility to advise, challenge, and influence at leadership level.
Ability to act as an in-region marketing consultant, translating business priorities into marketing strategy and providing counsel to senior stakeholders.
Program management skills, including prioritizing effectively, managing competing workstreams, and maintaining rigor in a fast-paced environment.
Ability to work across all levels of a business and manage complex senior stakeholder relationships in a fast-paced, matrixed environment.
Background in B2B enterprise software marketing within the DACH region.
Familiarity with legal technology is highly desirable.
Knowledge of DACH customers, personas, segments, and the legal technology and data intelligence landscape.
Suggested skills include budget management, data analysis, demand generation, digital marketing, lead generation, marketing strategies, performance measurement, program management, project management, and vendor management.

Responsibilities

Own and execute the DACH regional go-to-market strategy in partnership with senior stakeholders, sales leadership, and the International Marketing Director, with accountability for pipeline generation, revenue contribution, and commercial outcomes.
Develop and deliver integrated, multi-channel demand generation campaigns across the full customer journey, from awareness through pipeline acceleration and retention, using a coherent, locally relevant go-to-market narrative.
Adapt global marketing initiatives, including content, channels, and positioning, for relevance to DACH audiences.
Own DACH events end to end, including branded events and DACH participation at RelFest London; drive audience acquisition, registrations, attendance, event content, and awareness in the DACH market.
Manage joint marketing relationships with third-party sponsors and channel partners to drive awareness, generate pipeline, and meet shared commercial goals.
Partner with the global content team to execute the regional content strategy, including creating customer success stories.
Localize content for DACH audiences and personas, including prioritizing and managing translations for the German-speaking market.
Advise DACH sales leadership and key stakeholders on marketing strategy and go-to-market plans, and align marketing activities with business priorities.
Keep the in-market sales team informed about program plans, campaign updates, and promotional materials, and build relationships that integrate marketing with commercial activity.
Set, track, and report campaign metrics and commercial key performance indicators; translate performance data into actionable insights and continually optimize programs to improve outcomes and return on investment.
Set the DACH regional go-to-market and content strategy and commercial priorities with sales leadership and the International Marketing Director to drive pipeline and revenue growth.
Plan and lead integrated, multi-channel demand generation campaigns across customer journey stages for the DACH market.
Execute and optimize campaign targeting, channels, content localization, and translation to deliver cohesive go-to-market plans.
Set, track, and report demand generation metrics, analyze performance, and make data-driven decisions to improve outcomes and return on investment.
Apply DACH customer and industry knowledge to set priorities, inform decisions, and ensure local market relevance.
Partner with in-market sales leadership to align programs, share materials, and generate and accelerate pipeline.

Desired Qualifications

Familiarity with legal technology.

Posting Type

Hybrid

Job Overview

As Programme Manager, Field Marketing — DACH, you will own the development of field marketing strategy and the delivery of marketing plans across DACH (Germany, Austria, and Switzerland), with accountability for commercial outcomes in the region. Working with the Senior Director, International Marketing, you will set the DACH regional marketing agenda, drive pipeline towards meeting aggressive revenue targets, and serve as the in-region marketing authority for sales leadership and senior stakeholders. This is a high-impact, commercially focused role for an in-region marketing-lead, who is as comfortable advising senior stakeholders whilst rolling up their sleeves for excellent execution.

Drawing on deep knowledge of DACH customers, personas, and market dynamics, you will shape and deliver integrated marketing programmes, generating regional campaigns and localising global ones to ensure maximum regional relevance and impact. You will act as a trusted in-region consultant to sales leadership and senior stakeholders — translating business objectives into marketing plans, providing strategic counsel, and ensuring marketing is a true commercial driver to success.

Based in Germany, you work effectively across functions and geographies, holding yourself and others to a high commercial standard. You are proactive, you use your own initiative and succeed in a fast-paced environment. You communicate with authority and clarity, thrive on ownership and collaboration, and bring credibility and gravitas to influence at every level.

You will work closely with UK and US-based marketing teams, leveraging global capabilities to maximise resources, maintain brand consistency, and ensure DACH Marketing’s impact on commercial goals.

Job Description and Requirements

Role Responsibilities

Effectively partners withsenior stakeholders,salesleadershipand theInternational Marketing Directorto own and execute the DACH regional go-to-market strategy, holding accountability for pipeline generation, revenue contribution, and commercial outcomes in market.

Owns, develops, and delivers integrated, multi-channel demand generation campaigns spanning the full customer journey — from awareness through to pipeline acceleration and retention — with a coherent, locally relevant go-to-market narrative at their core.

Amplifies global marketing initiativesto ensure messaging resonates with DACH audiences, adapting content, channels, and positioning for local relevance.

Driveincreasedpresence intheregion;ownandbethein-regionauthorityfor all DACH events. This includesRelativitybrandedeventsinDACHas well as DACH’s presence atRelFestLondon-leading audience acquisition campaigns, driving registrations and attendance goals, developing contentforyouraudience, and building event awareness across the DACH market.

Manages joint marketing relationships with third-party sponsors and channel partners to drive in-market awareness, generatepipeline, and deliver against shared commercial goals.

Partnerswith the global content team to execute against theregional content strategy, including the creation of customer success stories.

Localisescontent for DACH audiences and personas, including owning theprioritisationand management of content translations for the German-speaking market.

Acts as a senior in-region consultant to DACH sales leadership and key stakeholders — advising on marketing strategy, providingGTMcounsel, and ensuring alignment between marketing activities and business priorities.

Serves as a trusted marketing partner to the in-market sales team, keeping them informed ofprogrammeplans, campaign updates, and access to promotional materials, and building strong relationships that make marketing an integral part of commercial success.

Sets, tracks, and reports oncampaignmetrics and commercialKPIs;translatesperformance data into actionable insights and continuallyoptimisesprogrammesto improve outcomes andmaximiseROI.

Competencies & Proficiency Expectations

As aProgrammeManager, you willdemonstratestrength and leadership in:

Strategic Planning:Own the DACH regional go-to-market and content strategy, setting commercial priorities in partnership with sales leadership and the International Marketing Director to drive pipeline and revenue growth.

Campaign Management —Own, planand lead integrated, multi-channel demand generation campaigns across the stages of the customer journey for the DACH market.

Campaign Operations —Execute andoptimisecampaign mechanics — targeting, channels, and contentlocalisationand translation — to deliver cohesive, locally relevant go-to-market plans.

Event Planning and Strategy —Own regional events end to end, includingDACH’s involvement inRelFestLondon, driving audience acquisition, registrations, and in-region awareness.

Forecasting & Measurement —Set, track, and report on demand generation metrics; perform actionable analysis and make data-driven decisions to continually improve outcomes and ROI.

Industry & Customer Expertise —Apply deep knowledge of DACH customers, personas, and segments — and the legal technology and data intelligence landscape — to set priorities, inform decision-making, and ensure local market relevance.

Sales alignment:Partner with in-market sales leadership to alignprogrammes, share materials, and generate and acceleratepipeline-acting as a strategic commercial partner.

Preferred qualifications:

7+ years’ professional experience in marketing, witha track recordof owning commercial outcomes in a senior field marketing or demand generation role

Breadth of experience across events, field marketing, demand generation, content marketing, digital marketing, and partner marketing — with the strategic vision to bring these disciplines together into a coherent regional plan.

Proven ability to engage, influence, and leverage resources cross-functionally, including at senior leadership level

Strong analytical mindset with excellent attention to detail; able to communicate complex data and insights clearly to both technical and non-technical audiences

A commercially minded marketing professional with the gravitas and credibility to advise, challenge, and influence at leadership level

Demonstrated ability to act as an in-region marketing consultant — translating business priorities into marketing strategy and providing trusted counsel to senior stakeholders

Demonstrableprogrammemanagement skills, with the ability toprioritiseeffectively, manage competing workstreams, andmaintainrigourin a fast-paced environment

Confident working across all levels of a business — from field sales to the CMO — and managing complex, senior stakeholder relationships in a fast-paced, matrixed environment

Background in B2B enterprise software marketingwithin the DACH region

Familiarity with legal technology is highly desirable

Minimum qualifications:

Bachelor’s degree (or equivalent) in marketing or a related field

7years’ professional experience in marketing or a related field, with demonstrable seniority

Suggested Skills:

Budget Management, Data Analysis, Demand Generation, Digital Marketing, Lead Generation, Marketing Strategies, Performance Measurement, Program Management, Project Management, Vendor Management

About the Company

Relativity

Cloud-based e-discovery platform for legal

Relativity is a tech company that provides e-discovery software through a cloud-based platform called RelativityOne. It helps corporations, law firms, and government agencies identify, collect, and produce electronically stored information (ESI) for legal cases, investigations, and regulatory compliance. The platform guides users through all phases of e-discovery: legal hold, data collection, early case assessment, processing, review, production, and analytics, using a subscription model and optional custom integrations via the Relativity App Hub. The company differentiates itself with an end-to-end, cloud-based solution that supports a broad ecosystem of integrations, along with a strong emphasis on community learning and ongoing training. Its goal is to enable organizations to manage and analyze large data volumes efficiently for legal and regulatory purposes while fostering inclusion and giving back to the community.

Company size: 1,001-5,000
Company stage: Debt Financing
Total funding: $845M
Headquarters: Chicago, IL
Founded: 2001

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