Digital Marketing Manager

Job Description

The Digital Marketing Manager's pivotal role involves crafting and deploying robust digital marketing strategies across platforms such as Google Ads, social media advertising, display networks, and more. Digital Marketing Managers conduct keyword research, develop ad creatives, set up campaigns, monitor performance metrics, and refine strategies to enhance campaign results. They collaborate with cross-functional teams/agencies, coordinate with the creative team, analyze data to optimize campaigns, and report on key performance indicators.

• Manage and execute paid media campaigns across various platforms, such as Google Ads, social media advertising, and display networks.
• Set up campaign structures, manage ad creatives, and ensure accurate targeting.
• Collaborate with the creative team to develop compelling ad creatives, ensuring alignment with campaign messaging and branding.
• Monitor campaign performance metrics and analyze data to identify trends, insights, and opportunities for optimization.
• Optimize campaigns by adjusting targeting, bidding, and creative elements for improved results.
• Work closely with campaign managers, content creators, and design teams to ensure campaign alignment and integration.
• Communicate campaign progress and performance to stakeholders.
• Conduct A/B tests to refine ad creatives, messaging, and targeting strategies.
• Use test results to drive ongoing improvements and enhance campaign effectiveness.
• Keep up to date with industry trends, new digital advertising features, and emerging platforms to enhance campaign strategies.
• Generate regular performance reports for campaigns, highlighting key metrics and providing actionable insights.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in digital advertising and paid media management.
• Proficiency in digital advertising platforms, including Google Ads, social media advertising, and display networks.
• Strong analytical skills with the ability to interpret and apply data insights.
• Detail-oriented with excellent organizational and time management skills.
• Effective communication and collaboration skills.
• Ability to adapt to changing priorities and work in a fast-paced environment.
• Certifications in digital advertising or related fields are a plus

Preferred Skillset

• Experience with a marketing automation platform (e.g., HubSpot, Marketo, Eloqua, Pardot).
• Familiarity with a CRM system (e.g., Salesforce, HubSpot CRM).
• Basic understanding of account-based marketing (ABM) concepts.
• Strong organizational and time management skills.
• Ability to manage multiple projects with competing deadlines.
• Strong written and verbal communication skills.
• Creative problem-solving and willingness to learn new tools.
• Proficiency in Microsoft Office, specifically Excel when it comes to building out analysis.
• Experience with digital channels (email, social media, paid media) and campaign workflows.

Key Competencies

• Strategic Thinking – Ability to align campaigns with business priorities and customer needs.
• Project Management – Skilled at managing complex, multi-channel campaigns on time and within budget.
• Collaboration – Strong partner to sales, product, and digital marketing teams.
• Analytical Mindset – Uses data to measure, report, and optimize campaign performance.
• Communication – Clearly conveys campaign goals, progress, and outcomes to stakeholders.
• Innovation & Creativity – Brings fresh ideas to campaign strategies and execution.

Additional Information

This posting is for an existing vacancy. We use AI‑enabled tools to assist with screening and assessing applications. All hiring decisions are reviewed and made by humans.

Rewards & Benefits  

• Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.  
• Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.  
• Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program.  
• Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.  
• Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.  

Smart Work at Quadient 
At Quadient, our Smart Work approach fosters connection, collaboration, and innovation while offering flexibility based on role requirements. Whether on-site, hybrid, or remote, our work environments are designed to support productivity and engagement. Hybrid employees balance remote and in-office work, on-site roles contribute daily to our vibrant workplace culture, and remote employees stay connected through virtual collaboration and in-person events. No matter where you work, you’ll be part of a dynamic, people-first community that drives success together. 

Be yourself at Quadient  
Our values define how we work as a team: Empowerment, Passion, Inspiration and Community.  They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice.  

We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at [email protected]  

Quadient is an Equal Employment Opportunity Employer. *: We firmly believe in zero discrimination in employment on any basis, including race, color, religion, sex, national origin, age, disability, veteran or military status, genetic information, citizenship status, and any other characteristics protected by local, state, or federal law. 

People. Connected. 

Compensation: 75700 to 80000 (CAD) (YEARLY)