Business Development Representative
About the job
- At least 1 year of business development, non-technology sales, or customer-facing experience with measurable goals.
- Ability to engage technical and executive audiences.
- Ability to manage pipeline activity in Salesforce or a similar customer relationship management system.
- Comfort learning new technologies and using artificial intelligence tools for research, personalization, and outreach while maintaining a customer-first approach.
- Partner with Acquisition Account Executives to prospect into target accounts through phone, email, LinkedIn, and other outbound strategies.
- Research accounts, stakeholders, and buying signals to create personalized outreach.
- Qualify prospects through discovery conversations and schedule high-quality meetings.
- Prepare seller handoffs by documenting the prospect's context, business problem, stakeholders, timing, risks, and agreed next step.
- Maintain accurate activity and pipeline data in Salesforce and related sales tools.
- Use Clay, Gong Engage, LinkedIn, and artificial intelligence to improve productivity and outreach.
- Refine the approach through coaching, data, and collaboration across teams.
- Share objections, market signals, persona insights, and campaign feedback with Sales, Marketing, Operations, and Enablement to improve the outbound playbook.
- Outbound prospecting experience.
- Experience with sales engagement platforms and consultative sales methodologies such as SPIN, Sandler, or Solution Selling.
We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.
WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.
The Opportunity
WP Engine is looking for a motivated, curious Business Development Representative (BDR) to help execute a new outbound growth motion and source net-new business for our North America Acquisition team. You will find and connect with high-potential accounts, build trust with technical and executive stakeholders, uncover important business challenges, and create qualified opportunities for our sellers.
As an early member of Project Trailblazer, you will do more than execute a playbook—you will help shape it.
You will help shape a new outbound motion by testing messaging, sharing market insights, and partnering with Sales, Marketing, Operations, and Enablement.
What's Cool About This Job
- Be part of a new, high-impact outbound team driving WP Engine's growth.
- Own the first conversation with future customers and help create new business opportunities.
- Work closely with Account Executives to target the right accounts, engage multiple stakeholders, and turn quality meetings into pipeline.
- Learn to sell a technical platform while developing skills in prospecting, discovery, objection handling, and consultative selling.
- Receive ongoing coaching and clear opportunities for career growth into future closing roles.
- Use modern sales technology and AI-powered tools to research, personalize outreach, and improve your results.
This is a hybrid role. Our sales organization works from our Austin, TX office each Tuesday and Thursday.
The Day to Day
- Partner with Acquisition Account Executives to prospect into target accounts through phone, email, LinkedIn, and other outbound strategies.
- Research accounts, stakeholders, and buying signals to create personalized outreach.
- Qualify prospects through discovery conversations and schedule high-quality meetings.
- Prepare strong seller handoffs by documenting the prospect's context, business problem, stakeholders, timing, risks, and agreed next step.
- Maintain accurate activity and pipeline data in Salesforce and related sales tools.
- Leverage tools like Clay, Gong Engage, LinkedIn, and AI to improve productivity and outreach.
- Continuously refine your approach through coaching, data, and collaboration across teams.
- Share objections, market signals, persona insights, and campaign feedback with Sales, Marketing, Operations, and Enablement to improve the outbound playbook.
Your Expertise and Passion
- 1+ year of business development, non-tech sales or customer-facing experience with measurable goals; outbound prospecting experience preferred.
- Strong communication skills with the ability to engage technical and executive audiences.
- Curious, coachable, resilient, and motivated to build a long-term career in sales.
- Organized, self-driven, and comfortable managing pipeline activity in Salesforce or a similar CRM.
- Experience with sales engagement platforms and consultative sales methodologies (SPIN, Sandler, Solution Selling, etc.) is a plus.
- Comfortable learning new technologies and using AI tools to improve research, personalization, and outreach while maintaining a customer-first approach.
The Perks & Benefits
- Company Stock Options (Every employee is an owner in the company)
- Great Health Benefits (Medical, Dental, Vision, Life Insurance)
- Fertility Benefits (IVF/Fertility drug coverage)
- HSA Company contribution
- 401(k) with a 4% match
- Disability Insurance
- Paid Family and Caregiver’s Leave
- Employee Assistance Program
- Generous Vacation Time (Who doesn’t like time off)
- One-time $500 payment to set up your home office
- 4 Company Wellness Days a year
- 1 floating holiday
- Pet Insurance
- On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal
Base Salary / Variable / OTE
$50,000 base, $30,000 variable, $80,000 OTE
*uncapped commissions
At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.
We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The cash compensation package above includes base pay plus on-target commission for employees in eligible roles. Sales incentive plans are uncapped with significant earning potential. Your talent acquisition partner can share more about the total rewards package at WP Engine including the specific base pay and commissions as well as equity and benefits during the hiring process.
About the company
WP Engine provides fully managed WordPress hosting that handles hosting, security, backups, and site management for individuals and businesses on a subscription basis. It adds performance optimization through Page Speed Boost (NitroPack OneClick) to speed up sites, along with built-in design and development tools like themes and plugins. The company differentiates itself by focusing specifically on WordPress with a complete managed platform and an Agency Partner Program for managing multiple client sites. Its goal is to help WordPress sites run faster and more securely so customers can focus on their business.
Company Size
1,001-5,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$290.9M
Headquarters
Austin, Texas
Founded
2010
Get referred to WP Engine
See people who can refer or advise you
Simplify's Take
What believers are saying
- Commerce Connect launched July 2026, expanding WP Engine into enterprise commerce modernization.
- Smart Search AI opened to all WordPress sites in August 2026, widening top-of-funnel distribution.
- Big Bite acquisition and Newsroom launch in 2026 deepen enterprise publishing revenues.
What critics are saying
- Automattic's September 2026 antitrust fight threatens WP Engine's WordPress ecosystem access and trust.
- WordPress.org dependency remains existential; another access shutdown would disrupt updates, plugins, and customer retention.
- BigCommerce partnership targets WooCommerce displacement, inviting retaliation from Automattic and channel conflict.
What makes WP Engine unique
- WP Engine owns premium WordPress infrastructure plus tools like Advanced Custom Fields and NitroPack.
- Its July 2026 Commerce Connect preserves WordPress SEO while modernizing BigCommerce commerce stacks.
- Ireland now anchors AI talent, with first AI Technical Architect hired in 2026.
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Benefits
- Company Stock Options
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Fertility Treatment Support
- Health Savings Account/Flexible Spending Account
- 401(k) Company Match
- Disability Insurance
- Paid Family and Caregiver’s Leave
- Employee Assistance Program
- Unlimited Paid Time Off
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
0%WP Engine has appointed Gabe Karp as vice president, new ventures. The Austin, Texas, company, which provides products for websites built on WordPress, announced the move on October 27, 2026. Karp will help bring WP Engine's AI capabilities to market and expand opportunities for customers and agency partners. He will work with them to find where the new tools can have the most business impact, and those insights will inform product roadmaps, commercial models, and routes to market. Karp has more than 20 years of agency leadership experience. He was most recently chief revenue officer at Fueled, and previously held senior roles at 10up, Siberia, and Blue State. "Our customers need a trusted partner to help them navigate what comes next," said Amori Langstaff, senior vice president, marketing at WP Engine.
Automattic has a new board after failed attempt to put CEO on leave | TechCrunch. Automattic CEO Matt Mullenweg has rebuilt the company's board just weeks after its previous directors tried, and failed, to oust him. The board, which was announced to staff Friday, is an eclectic group that includes a best-selling science fiction author and two co-founders of the now-defunct social app IRL, TechCrunch has learned. The new board is the latest twist in an internal governance fight at Automattic, the parent company of WordPress.com, Tumblr, WooCommerce, and others. Earlier this month, the previous board voted to place Mullenweg on leave in an attempt to remove him from the board, only to have the CEO retake control just 33 hours later and remove or accept the resignations of the directors who were involved. This week, Mullenweg posted about a board meeting, but didn't share who he was meeting with. Now, he's finally informing Automattic employees of the board changes via the company's announcements channel in Slack. Sources told TechCrunch the new Automattic board includes: * American writer Hugh Howey, author of the "Silo" book series. (Mullenweg and Howey both hiked along the Camino de Santiago in Spain back in 2018. * "Breakup Bootcamp" author Amy Chan (who recently reposted Mullenweg's tweet about the company's AI site builder, Spacefast). * IRL co-founder Henry Khatachryan, who Mullenweg described as "a founder and builder," a longtime collaborator with the late technology writer Om Malik and the website builder of journalist Nick Bilton. * And Krutal Desai, who co-founded the social app IRL with Khatachryan. Egerin Inc. should note that IRL shut down after investigations revealed that nearly all of its user base was made up of bots. The co-founders, who also included CEO Abraham Shafi, later sued SoftBank and other investors after SoftBank had sued for securities fraud. A slew of new advisers have also joined, including Curio Studio co-founder Jaime Waydo, June co-founder Matt Van Horn, and KISSmetrics co-founder Hiten Shah. In the announcement to staff, Mullenweg reportedly wrote that, "for purposes of Delaware law, I am the CEO, President, Treasurer, and Secretary," adding that the attempted firing had also brought in "many amazing supporters." "We had the most interesting board meeting in a decade (since the Woo acquisition)," he said. Reached for comment, Automattic said it hoped to have a comment for TechCrunch soon. Automattic's original board had voted to put Mullenweg on paid leave, but he took back control of the company, letting go of those involved in what he described on X as a "coup attempt." To replace the board, Mullenweg leveraged his voting shares - he controls 84% of the vote, he said at TechCrunch Disrupt 2024. The period between his departure and return lasted exactly "33 hours and 20 minutes," Automattic told TechCrunch previously. Following the failed board vote, member Toni Schneider, a founding CEO of Automattic and now CEO of Bluesky, resigned from his board position. Mullenweg himself removed Gen. Ann Dunwoody from the board, and board member Sue Decker also resigned. In addition, Mullenweg let go of Automattic CFO Mark Davies, who was slated to become interim CEO, and Chief Legal Officer Andy Missan, TechCrunch confirmed with sources. The board never publicly shared its reasons for trying to oust Mullenweg. Of note, Mullenweg also replaced Automattic's legal counsel after his return, a move that raises questions about whether the boardroom fight is tied to the company's ongoing lawsuit with hosting provider WP Engine over trademark disputes and claims over WP Engine's lack of contribution to the WordPress open source project. (WP Engine's legal team had also accused Mullenweg this July of destroying evidence, court filings show.) In an internal message shared after the ousting and return, Mullenweg had acknowledged the chaos it caused, saying: Last week, several board members formed a special committee and voted to place me on a leave of absence. They did this without advance warning and without giving me a meaningful opportunity to understand or respond to their concerns before they acted. I was denied even a brief extension to consult with independent legal counsel. I took the steps necessary to reverse that action. I am back and fully in charge of the company. I am again working alongside you to make its company a success. I also want to share that Egerin Inc. has retained Susman Godfrey LLP as its new litigation counsel. Susman Godfrey is one of the top trial firms in the country, and they will be protecting its company's interests and defending Egerin Inc. in its ongoing litigation. I know this past week has been unsettling. I appreciate your patience and your continued focus on the work that matters. I will have more to share soon, but for now, know that Automattic's mission and priorities remain unchanged. When you purchase through links in its articles, Egerin Inc. may earn a small commission. This doesn't affect its editorial independence. Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing [email protected] or via encrypted message at sarahperez.01 on Signal.
WP Engine celebrates a decade of growth and innovation in Ireland. 09/09/2026 Ireland WP Engine, a global web enablement company for websites built on WordPress(R) 1, is celebrating the 10th anniversary of its Limerick office, reflecting its long-term commitment to the people, businesses and economy of the region. Headquartered in Austin, Texas, WP Engine opened its Irish operations in September 2016 with a team of 10. A decade on, the office, now based on Henry Street in the heart of Limerick, has grown into a strategic international office with over 70 people and almost 100 people across the country - spanning multiple departments including finance, customer success, engineering, product, and HR - supporting customers and teams around the world. A decade of growth WP Engine selected Limerick as its first Irish office for the region's technology talent, strong education sector and growing reputation for international investment. Over the past decade, WP Engine has invested €98 million in its Irish operation and the regional economy, and supported over 180,000 customers through work led or delivered from Ireland. "It's amazing to see what a decade of resilience can do. I am so proud to see the WP Engine Ireland team grow into a global hub that touches almost every part of our business," said Heather Brunner, Chairwoman and CEO of WP Engine. "Being based in the heart of Limerick has given us access to extraordinary talent, and it's a big part of why this office has scaled the way it has over the past decade." Supporting Limerick's local community WP Engine has built long-term partnerships with several universities and technological institutions across Ireland, including the University of Limerick, IDA Ireland, and Limerick City and County Council, where they support employment and skills development through university co-op programmes, Transition Year placements and mentorships. "Over the years, 40 University of Limerick students have completed their placements with WP Engine, spanning a range of disciplines including AI, risk, computing and design. This is a reflection not only of WP Engine's evolution as an organisation, but also of its longstanding commitment to developing emerging talent and creating meaningful opportunities for UL students to learn, contribute and grow." said Dr Susan Daly, Manager of Co-op Education, Business and IT, at the University of Limerick. "We are delighted to have been part of the journey and look forward to continuing our partnership into the future." Looking ahead "WP Engine's growth in Limerick over the past decade is an endorsement of the Mid West region's technology talent and its established innovation ecosystem. Since 2016 the company has become an important part of Limerick's technology cluster, from where it supports high-value global functions. Its continued investment, including the development of AI expertise in Ireland, reflects the strategic role regional locations play in helping FDI innovate and scale across Ireland", said Dónal Travers, Executive Director IDA Ireland. "I wish WP Engine continued success as it marks this important milestone and look forward to our continued partnership as it embarks on the next phase of its growth." WP Engine remains committed to its presence in Limerick and to developing the skills and capabilities needed to support the next phase of the company's growth. The team is taking the lead in the company's global adoption of AI, helping to shape its internal roadmap and the continued integration of AI across the business. This year, WP Engine appointed its first AI Technical Architect and AI Principal Product Manager in Ireland, strengthening its local expertise and creating further opportunities for AI innovation and research. "The technology landscape has changed enormously since we first arrived in Limerick in 2016. What's remained constant is the quality of our people and their appetite to solve difficult problems and support our customers." "This milestone belongs to our customers and to the partners and organisations who've supported us along the way. We're incredibly proud of our first ten years in Limerick, and excited about what the next ten will bring," adds Brunner.
WP Engine celebrates a decade of growth and innovation in Ireland. 09/09/2026 Ireland WP Engine, a global web enablement company for websites built on WordPress(R) 1, is celebrating the 10th anniversary of its Limerick office, reflecting its long-term commitment to the people, businesses and economy of the region. Headquartered in Austin, Texas, WP Engine opened its Irish operations in September 2016 with a team of 10. A decade on, the office, now based on Henry Street in the heart of Limerick, has grown into a strategic international office with over 70 people and almost 100 people across the country - spanning multiple departments including finance, customer success, engineering, product, and HR - supporting customers and teams around the world. A decade of growth WP Engine selected Limerick as its first Irish office for the region's technology talent, strong education sector and growing reputation for international investment. Over the past decade, WP Engine has invested €98 million in its Irish operation and the regional economy, and supported over 180,000 customers through work led or delivered from Ireland. "It's amazing to see what a decade of resilience can do. I am so proud to see the WP Engine Ireland team grow into a global hub that touches almost every part of our business," said Heather Brunner, Chairwoman and CEO of WP Engine. "Being based in the heart of Limerick has given us access to extraordinary talent, and it's a big part of why this office has scaled the way it has over the past decade." Supporting Limerick's local community WP Engine has built long-term partnerships with several universities and technological institutions across Ireland, including the University of Limerick, IDA Ireland, and Limerick City and County Council, where they support employment and skills development through university co-op programmes, Transition Year placements and mentorships. "Over the years, 40 University of Limerick students have completed their placements with WP Engine, spanning a range of disciplines including AI, risk, computing and design. This is a reflection not only of WP Engine's evolution as an organisation, but also of its longstanding commitment to developing emerging talent and creating meaningful opportunities for UL students to learn, contribute and grow." said Dr Susan Daly, Manager of Co-op Education, Business and IT, at the University of Limerick. "We are delighted to have been part of the journey and look forward to continuing our partnership into the future." Looking ahead "WP Engine's growth in Limerick over the past decade is an endorsement of the Mid West region's technology talent and its established innovation ecosystem. Since 2016 the company has become an important part of Limerick's technology cluster, from where it supports high-value global functions. Its continued investment, including the development of AI expertise in Ireland, reflects the strategic role regional locations play in helping FDI innovate and scale across Ireland", said Dónal Travers, Executive Director IDA Ireland. "I wish WP Engine continued success as it marks this important milestone and look forward to our continued partnership as it embarks on the next phase of its growth." WP Engine remains committed to its presence in Limerick and to developing the skills and capabilities needed to support the next phase of the company's growth. The team is taking the lead in the company's global adoption of AI, helping to shape its internal roadmap and the continued integration of AI across the business. This year, WP Engine appointed its first AI Technical Architect and AI Principal Product Manager in Ireland, strengthening its local expertise and creating further opportunities for AI innovation and research. "The technology landscape has changed enormously since we first arrived in Limerick in 2016. What's remained constant is the quality of our people and their appetite to solve difficult problems and support our customers." "This milestone belongs to our customers and to the partners and organisations who've supported us along the way. We're incredibly proud of our first ten years in Limerick, and excited about what the next ten will bring," adds Brunner.
WP Engine celebrates a decade of growth and innovation in Ireland. From a team of 10 to a strategic international office of hundreds, WP Engine marks a decade of investment, talent, and community impact in Ireland LIMERICK, Ireland-(BUSINESS WIRE)-WP Engine, a global web enablement company for websites built on WordPress(R) 1, is celebrating the 10th anniversary of its Limerick office, reflecting its long-term commitment to the people, businesses and economy of the region. WP Engine has invested €98 million in its Irish operation and the regional economy. Share Headquartered in Austin, Texas, WP Engine opened its Irish operations in September 2016 with a team of 10. A decade on, the office, now based on Henry Street in the heart of Limerick, has grown into a strategic international office with over 70 people and almost 100 people across the country - spanning multiple departments including finance, customer success, engineering, product, and HR - supporting customers and teams around the world. A decade of growth WP Engine selected Limerick as its first Irish office for the region's technology talent, strong education sector and growing reputation for international investment. Over the past decade, WP Engine has invested €98 million in its Irish operation and the regional economy, and supported over 180,000 customers through work led or delivered from Ireland. "It's amazing to see what a decade of resilience can do. I am so proud to see the WP Engine Ireland team grow into a global hub that touches almost every part of our business," said Heather Brunner, Chairwoman and CEO of WP Engine. "Being based in the heart of Limerick has given us access to extraordinary talent, and it's a big part of why this office has scaled the way it has over the past decade." Supporting Limerick's local community WP Engine has built long-term partnerships with several universities and technological institutions across Ireland, including the University of Limerick, IDA Ireland, and Limerick City and County Council, where they support employment and skills development through university co-op programmes, Transition Year placements and mentorships. "Over the years, 40 University of Limerick students have completed their placements with WP Engine, spanning a range of disciplines including AI, risk, computing and design. This is a reflection not only of WP Engine's evolution as an organisation, but also of its longstanding commitment to developing emerging talent and creating meaningful opportunities for UL students to learn, contribute and grow," said Dr Susan Daly, Manager of Co-op Education, Business and IT, at the University of Limerick. "We are delighted to have been part of the journey and look forward to continuing our partnership into the future." Looking ahead "WP Engine's growth in Limerick over the past decade is an endorsement of the Mid West region's technology talent and its established innovation ecosystem. Since 2016 the company has become an important part of Limerick's technology cluster, from where it supports high-value global functions. Its continued investment, including the development of AI expertise in Ireland, reflects the strategic role regional locations play in helping FDI innovate and scale across Ireland," said Dónal Travers, Executive Director IDA Ireland. "I wish WP Engine continued success as it marks this important milestone and look forward to our continued partnership as it embarks on the next phase of its growth." WP Engine remains committed to its presence in Limerick and to developing the skills and capabilities needed to support the next phase of the company's growth. The team is taking the lead in the company's global adoption of AI, helping to shape its internal roadmap and the continued integration of AI across the business. This year, WP Engine appointed its first AI Technical Architect and AI Principal Product Manager in Ireland, strengthening its local expertise and creating further opportunities for AI innovation and research. "The technology landscape has changed enormously since we first arrived in Limerick in 2016. What's remained constant is the quality of our people and their appetite to solve difficult problems and support our customers," said Heather Brunner. "This milestone belongs to our customers and to the partners and organisations who've supported us along the way. We're incredibly proud of our first ten years in Limerick, and excited about what the next ten will bring," adds Brunner. About WP Engine WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. The global technology company serves and powers more than 5 million sites, providing premium, enterprise-grade solutions, tools, and services, including specialized hosting platforms for websites built on WordPress, industry-tailored agency solutions, and developer-centric tools like Advanced Custom Fields, NitroPack, Local, and more. Innovative technology and industry-leading expertise are why Pandora, Experian, Equifax, VMware, HubSpot, and Dell choose WP Engine. Learn more at wpengine.com. [[1]] WP Engine is a proud member and supporter of the community of WordPress(R) users. The WordPress(R) trademark is the intellectual property of the WordPress Foundation, and the Woo(R) and WooCommerce(R) trademarks are the intellectual property of WooCommerce, Inc. Uses of the WordPress(R), Woo(R), and WooCommerce(R) names in this website are for identification purposes only and do not imply an endorsement by WordPress Foundation or WooCommerce, Inc. WP Engine is not endorsed or owned by, or affiliated with, the WordPress Foundation or WooCommerce, Inc.