Influencer & Community Manager

Passionate about growing brands through creators, culture and conversation? Join us as we take this capability to the next level at P&G.

We’re building a new Influencer & Community team within our Central Europeorganisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations.

Overview of the role:

As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimization — driving brand relevance, trust, and measurable impact across P&G’s portfolio.

Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit.

Working closely with Media,Brand and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. 

This is a hands-on role for someone who understands creator culture, platform dynamicsand how to turn content and conversation into growth.

What you’ll do:

Influencer & Creator Strategy & Execution 

• Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance

• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)

• Build and manage relationships with creators and agencies

• Own campaign delivery end-to-end, managing the cooperation with agency: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation 

Community Engagement & Advocacy

• Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy

• Monitor sentiment, manage risks and escalate issues where required

• Develop and maintain community guidelines, response frameworks, and escalation protocols

• Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices

Content & Social Ecosystem Integration

• Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem

• Identify high-performing content for cross-channel amplification (organic + paid)

• Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed

Social Listening, Trends & Insights

• Monitor social conversations, trends, and competitor activity

• Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights

• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams

Governance, Compliance & Best Practices

• Ensure all content and partnerships align with brand guidelines, platform best practices, and local advertising regulations

• Provide guidance to internal teams and creators on disclosure and compliance standards

What we offer you:

• Meaningful work from Day 1: From Day 1, you’ll have the opportunity to contribute to impactful work, bring your experience and fresh perspective, and make a real difference in a business that reaches consumers every day.

• Continuous Development & Empowering Culture: At P&G, we offer a career, not just a job. You’ll be supported through continuous learning, a varied career path, and the opportunity to work alongside inspiring people in a culture where ownership, collaboration, inclusion, and personal growth are encouraged.

• Competitive Compensation and Benefits: P&G takes a Total Rewards approach, meaning that on top of your salary, which is reviewed annually, you can expect a wide range of benefits. These include an employee pension plan, a company-contributed share purchase plan, private medical care, life and disability insurance, lunch support, fitness benefits, and your very own ‘Flex Fund’, which enables you to allocate a portion of your benefits package to the areas that matter most to you.

• Flexibility & Work-Life Wellbeing: We know that people do their best work when they have the right balance and support. Our ways of working are designed to help employees manage professional and personal commitments, with options such as occasional work from home, flexible work schedules and wellbeing programmes that help employees thrive both at work and beyond.