Full-Time

Director of Growth Product Analytics

Posted on 9/9/2024

Life360

Life360

501-1,000 employees

Family safety services with location sharing

Consumer Software
Cybersecurity

Compensation Overview

$205k - $290kAnnually

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Python
Data Science
R
SQL
Tableau
Looker
Requirements
  • Experience in a B2C subscription business
  • 10+ years of experience in product analytics, data science, or a related field, with at least 7+ years in a leadership role focused on growth analytics.
  • Education: Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Economics, Computer Science). A Master’s degree is preferred.
  • Proficiency in SQL, Python, R, or similar programming languages for data analysis. Experience with data visualization tools (e.g., Tableau, Looker) and familiarity with A/B testing platforms and methodologies.
  • Analytical Mindset: Strong skills in analyzing and solving problems, with the ability to turn complex data into actionable insights.
  • Leadership: Proven experience in leading and mentoring a team in a fast-paced, collaborative environment.
  • Communication: Excellent at clearly presenting data and insights to both technical and non-technical audiences.
  • Growth Focus: Strategic thinker with a track record of driving growth initiatives that achieve measurable results.
Responsibilities
  • Develop and implement a plan to support growth across all stages of the product lifecycle, from user acquisition to retention and monetization.
  • Manage and grow a team of product analysts, promoting a culture of data-driven decisions.
  • Work with product managers, designers, and engineers to set key performance indicators (KPIs), growth targets, and design experiments to enhance product features and user experiences.
  • Use advanced analytics to extract insights from large datasets. Present findings to senior leadership.
  • Design and manage A/B tests to assess the impact of product changes on growth metrics, ensuring accurate analysis to inform decisions.
  • Identify and prioritize growth opportunities by analyzing user behavior and market trends, and develop strategies to improve key metrics like acquisition, activation, retention, and revenue.
  • Regularly update and present reports to stakeholders, including executives.
  • Select and implement tools and technologies that improve the team’s ability to provide insights and support decisions.
  • Stay informed on industry trends and continuously improve processes, methodologies, and tools.

Life360 provides family safety services through a mobile app that helps keep families connected and secure. Its main features include real-time location sharing, which allows family members to track each other's locations throughout the day, and place alerts that notify users when loved ones arrive or leave specific locations. Additionally, Life360 offers driver reports that give insights into driving habits, promoting safer driving practices. What sets Life360 apart from its competitors is its focus on family-oriented services and its extensive global reach, with over 25 million members using the app in 13 languages. The company operates on a subscription-based model, offering various membership plans that cater to different needs, including premium features like ID theft protection and access to the Mindrise app for mental well-being. Life360 aims to ensure the safety and well-being of families by providing reliable tools for communication and safety.

Company Stage

IPO

Total Funding

$114.9M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

16%

1 year growth

24%

2 year growth

79%
Simplify Jobs

Simplify's Take

What believers are saying

  • Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.
  • The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.
  • Expansion into smart home integration broadens Life360's market reach and user engagement.

What critics are saying

  • Increased competition from apps like WYA could threaten Life360's market share.
  • The new advertising platform may raise privacy concerns among Life360 users.
  • Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

What makes Life360 unique

  • Life360 offers a comprehensive suite of family safety features, including location sharing.
  • The company integrates with smart home devices for seamless family safety management.
  • Life360's gamified user experience encourages safe driving habits among teenagers.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Core business hours for work-life balance

No-meetings on Wednesday afternoons

Home office stipend

Remote-first work environment

In-person collaboration opportunities

Competitive pay and benefits

Health, dental, and vision insurance

401(k) program with company match

INACTIVE