Senior Analyst - Digital Media, Paid Social

 

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. 

Kepler’s Activation team (Digital Media Team) is made up of forward-thinking media traders with ad platform optimization expertise across biddable media channels (specifically Amazon Ads, Social, Search, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. 

This team is not simply a trading desk - you are a strategic biddable media expert who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.

The Role: 

As a Senior Analyst, Digital Media you will play a crucial role on our team, serving as a client point of contact and owning the execution and optimization of various digital advertising programs. Your responsibilities will include project management and leading multiple program management and innovation aspects. Success in this role requires exceptional communication and organizational skills, a natural leadership ability, and a creative problem-solving mindset with a strong data-driven approach.

Please note, the official title for this position will be "Senior Analyst, Activation", upon hire.

What You Will Do:

• Act as a key day-to-day contact for assigned clients; track, escalate, and solve client issues and respond to client communications promptly.
• Conduct ad-hoc calls/meetings to address client questions and provide guidance.
• Make recommendations to optimize client campaigns based on their goals.
• Translate media planning inputs into comprehensive campaign builds.
• Hands-on management of campaigns, ensuring proper pacing, and performing in-platform optimizations.
• Deliver regular reporting and handle ad-hoc client requests promptly.
• Assist with business administration, including budget management & billing.
• Support account leads with strategic media planning requests.
• Maintain regular contact with key cross-functional resources and request assistance as needed.

Desired Skills and Experience:

• 1-3+ years of full-time digital optimization experience required.
• 1–3 years of hands-on, in-platform experience managing Paid Social (e.g. Meta, TikTok, Snap, Reddit) + Paid Search or Video campaigns required.
• Experience managing eComm campaign types.
• Experience managing both mid funnel (traffic) and lower funnel (purchases/ROAS) campaign objectives across platforms.
• Experience managing pacing and optimizations for a high volume of campaigns (30-60).
• Experienced in weekly reporting share outs, comfortable with intra-day performance analysis and cross-channel optimization.
• Comfortable with client-facing communication, specifically regarding reporting, optimizations, and testing opportunities.
• Comfortable with media vendor communication and stewardship.
• Preferred experience with client and account management
• Proficiency in digital advertising platforms.
• Moderate understanding of site tagging and ad tagging (Amazon Ad Tag).
• Familiarity with ad policies and creative standards.
• In-depth knowledge of various inventory types, including video and display offerings.
• Understanding of the programmatic ecosystem and third-party inventory.
• Strong analytical skills and comfort with MS Excel, data analysis, and Internet technologies.
• Excellent communication (English and Spanish)  and presentation skills with a solid ability to create and build relationships.
• Effective troubleshooting and creative problem-solving skills for client issues.
• Ability to self-manage, juggle multiple priorities, and pay close attention to details.
• Ability to contribute to a fast-paced, entrepreneurial, team-based environment.

More About Kepler

Benefits & Perks:

• Competitive health and dental benefits.
• Tuition reimbursement and training stipend.
• Hybrid Office/WFH Schedules: office supplies, internet, and phone stipend.
• “Work from Anywhere” 4 weeks per year.
• Stocked kitchen, and other team outings.
• Collaborative and friendly work space, easily commutable location.
• Volunteering & altruism opportunities.
• Team building lunches and events, and company celebrations: Summer, Halloween, Holidays, and many multicultural holidays recognized/celebrated.
• If something is important to you that’s not listed here, let us know!

Career & Development Focus:

• Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events.
• Opportunities to pursue business related side projects and Hackathons.
• Environment of learning from peers, including 30+ class training program, Kepler University, powered by Center of Excellence and Tiger Team subject matter expert groups.
• Opportunity to work with cutting edge technology and industry thought leaders.
• Kepler Rocket Mentorship Program: beneficial for the development of both mentors and mentees.