GTM Engineer - HubSpot, Automation & AI

Location: Remote CET ±4h

Team: Marketing

About Kubermatic

At Kubermatic, we believe that businesses should focus on their core purpose: writing groundbreaking applications, not operations. In line with our commitment to make Kubernetes as easy as possible, we help IT teams worldwide to fully automate their Kubernetes and cloud native operations across multi-cloud, edge, and on-prem.

As one of the top corporate contributors to the Kubernetes Project, we develop enterprise-grade software solutions and provide professional services and support to safely navigate and accelerate your cloud native transformation. Our open source Kubermatic Kubernetes Platform makes it easy to operate thousands of Kubernetes clusters on any infrastructure.

If you are looking for a neatly structured environment, we are just not a good match. But if you are thrilled by the prospect of joining a technology start-up with a lot of room for your own ideas and personal growth, we definitely should at least have a chat.

The Opportunity

HubSpot is our main CRM and the place where all our marketing, sales and event data comes together. We're looking for a GTM Engineer who owns that system and builds on top of it: how our tools are set up, how data flows between them, whether our tracking tells us what's working, and how we turn that data into automated workflows that help sales and marketing reach the right people at the right time.

The role combines two jobs. The RevOps part keeps our revenue process clean and predictable: lifecycle stages, routing, data quality, attribution and reporting. The GTM engineering part builds new systems with automation, APIs and AI: enrichment, signal-based follow-ups and workflows that replace manual work. You'll work hands-on in the tools every day: this is a builder role, not a campaign-execution role.

What success looks like

• First 30 days: You know our HubSpot portal inside out: properties, pipelines, workflows, forms, integrations and users. You've mapped how our tools connect today, where data breaks or goes missing, and which manual GTM tasks cost the team the most time.

• First 60 days: You've fixed the most critical gaps: key integrations run reliably, lifecycle stages, lead sources and routing rules are defined consistently, and GA4/HubSpot tracking is verified end-to-end for our main conversion points. Your first automation that removes manual work for sales or marketing is live.

• First 90 days: You own our GTM stack. There's a documented data model and integration map, a clean-up routine for the database, a working enrichment and lead-prioritisation flow, and dashboards the marketing and sales teams trust and use.

Key Responsibilities

• HubSpot ownership: Administer and configure our HubSpot portal: properties, lifecycle stages, lead scoring, pipelines, forms, lists, user permissions and settings. Keep HubSpot the single source of truth for customer and contact data.

• Revenue process & routing: Define and maintain lifecycle stages, lead status, lead routing and the handoff between marketing and sales, including SLAs and clear ownership at each stage.

• Integrations & data flow: Set up, connect and maintain the tools around HubSpot (e.g. Make, Luma, Pretix, Google Analytics, website forms) so that data syncs correctly and nothing gets lost between systems.

• GTM automation: Build workflows that turn signals into action: enrichment of new contacts and accounts, scoring and prioritisation, event follow-ups, and alerts that give sales the context to reach out at the right time.

• AI-assisted workflows: Use LLMs, APIs and scripts to automate research, enrichment and data clean-up that is done by hand today, and document how each workflow works so the team can rely on it.

• Tracking & attribution: Implement and maintain tracking across website, campaigns and events (GA4, HubSpot tracking code, UTM conventions, conversion events), and make sure every touchpoint is attributed correctly in HubSpot.

• Data quality: Own database hygiene: deduplication, property standards, segmentation, consent/opt-in status (GDPR) and regular clean-ups.

• Reporting & pipeline visibility: Build HubSpot and GA4 dashboards that show campaign, event and pipeline performance from first touch to closed deal, and help the team read and act on them.

• Enablement & documentation: Document setups, naming conventions and processes, and support marketing, sales and event colleagues in using HubSpot and our automations correctly.

What You Bring

Must-haves

• Hands-on experience administering HubSpot (Marketing Hub, Sales Hub and CRM): properties, workflows, lifecycle stages, pipelines, lists, forms and reporting.

• You've built automations and integrations yourself, with Make, n8n, Zapier or native integrations, and you're comfortable working with APIs, webhooks and JSON.

• Scripting skills in Python, JavaScript or similar: enough to call an API, transform data or write a custom code step in a workflow.

• Practical experience with web and campaign tracking: GA4, UTM structures, conversion tracking and attribution.

• An understanding of how B2B sales and marketing work day to day: lead qualification, handoffs, pipeline stages and what a rep needs to act on a lead.

• A strong eye for data quality: you've structured, cleaned and maintained a CRM database before.

• Fluent English (C1); you can explain technical setups clearly to non-technical colleagues.

Nice-to-haves

• Experience building AI or LLM steps into GTM workflows, e.g. for account research, enrichment or lead summaries.

• Experience with Clay or similar enrichment tools, or with intent and signal data.

• HubSpot certifications or admin experience in a B2B SaaS company.

• Experience with Google Tag Manager, Looker Studio or a data warehouse such as BigQuery.

• A background in a sales-facing or ops role (SDR, AE, sales or marketing ops), or knowledge of the cloud-native and Kubernetes market.

• Working knowledge of GDPR requirements for marketing data and consent management.

• German language skills.

If you meet most of the must-haves, please apply. We care more about what you've built than about ticking every box.

Team & Working Environment

You'll work closely with marketing, sales and the events team, and with our engineering colleagues when a workflow needs product data or internal APIs. You report to the Head of Marketing. The role is remote, 40h/week. Our working language is English.

Ready to Apply?

If you like turning manual go-to-market work into systems that run on their own, and making sure the data behind them is right, we'd like to hear from you. Send us your CV or LinkedIn profile, ideally with a short description of something you built; no cover letter or photo needed.

Kubermatic welcomes applications from all people, regardless of gender, age, origin, religion, disability or sexual orientation. If you need any accommodations during the application process, just let us know.

Apply now!