Full-Time

Principal Software Engineer

MediaAlpha

MediaAlpha

51-200 employees

Real-time targeted advertising marketplace for brands

Compensation Overview

$200k - $350k/yr

+ Annual bonus + Restricted Stock Units

Bellevue, WA, USA

Hybrid

Three days on-site per week required.

Bachelor's

Category
Software Engineering (1)
Required Skills
SQL

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Requirements
  • 10+ years of experience in software development with a track record of increasing technical scope and organizational influence.
  • Demonstrated ability to own and drive ecosystem-level technical initiatives spanning multiple teams and multiple quarters from conception through completion.
  • A track record of defining architectural patterns, engineering standards, and frameworks adopted and referenced across an organization.
  • Experience mentoring and developing engineers at multiple levels, including guiding senior technical decision-making.
  • Proven ability to shape broad architecture and lead complex, multi-component projects spanning organizational boundaries.
  • Strong understanding of software engineering methodologies, system design, and architecture at the ecosystem level.
  • Strong SQL skills and understanding of database and query optimizations.
  • Ability to represent technical strategy and architectural direction to engineering and business audiences.
  • Ability to identify and drive high-risk, long-term tradeoff decisions with sound judgment and clear rationale.
  • Ability to create clarity and structure in ambiguous situations.
Responsibilities
  • Own large and complex systems end to end at the ecosystem level, ensuring sound requirements, design, architecture, coding, processes, and operations for holistically complete solutions.
  • Shape broad architecture by leading projects involving multiple large components, complex libraries, or major pieces of application infrastructure, with a multi-quarter strategic vision.
  • Monitor and maintain the health of systems within the area of accountability, identifying and driving high-risk, long-term tradeoff decisions at the ecosystem level.
  • Define patterns and advanced methodologies that maintain standards for maintainability, scalability, security, reliability, privacy, and compliance at ecosystem scale.
  • Partner with technical leaders to establish and evangelize standards for architecture, code quality, and system design across the engineering organization.
  • Identify and proactively tackle system-wide and organizational technical debt, driving measurable improvements in platform health and engineering effectiveness.
  • Mentor engineers throughout the organization and guide senior technical leaders in decision-making at the feature and component level.
  • Develop senior technical leaders toward broader impact, including system ownership, standards-setting, and architecture influence beyond their immediate teams.
  • Engage cross-team and cross-organizational stakeholders to define strategy, principles, goals, and requirements aligned with business needs.
  • Represent groups and ecosystems to the broader company and serve as the go-to technical authority across teams.
Desired Qualifications
  • A B.S. in a technical discipline.

MediaAlpha operates a performance marketing platform that helps brands reach consumers who are ready to buy. It connects advertisers with in-market audiences through a real-time, auction-based marketplace where ads are bought and placed on publishers’ inventory. The platform provides advanced targeting and transparency, so advertisers can see exactly where their ads appear and how they perform, enabling smarter bidding and measurement. Unlike some rivals, MediaAlpha emphasizes visibility into ad placements and conversion-ready audiences, especially in industries like insurance, travel, and financial services, to improve lead quality and return on ad spend. The company earns fees as a percentage of ad spend on its marketplace, aligning revenue with the volume and value of transactions. The goal is to help advertisers achieve higher returns by delivering targeted, timely ads in a transparent, efficient bidding environment.

Company Size

51-200

Company Stage

IPO

Headquarters

Redmond, Washington

Founded

2011

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q2 2026 revenue rose 26% to $316.9 million, beating guidance.
  • Third-, fourth-, and fifth-largest carriers nearly quadrupled first-half 2026 spending.
  • Management guides Q3 2026 revenue to $330 million-$355 million and free cash flow to $90 million-$100 million.

What critics are saying

  • FTC settlement restrictions still govern MediaAlpha after August 2025, limiting health vertical flexibility.
  • BFA opened a June 2026 investigation into insider sales tied to the FTC case.
  • Two carriers drove over 80% of P&C growth since 2021; concentration threatens revenue.

What makes MediaAlpha unique

  • MediaAlpha launched a carrier-approved ChatGPT auto-insurance app on April 2, 2026.
  • Its marketplace processed 141 million consumer referrals and $2.2 billion spend in 2025.
  • Open marketplace mechanics and proprietary auction data improve carrier pricing and publisher yield.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Professional Development Budget

Phone/Internet Stipend

Parental Leave

Pet Insurance

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

1%

2 year growth

1%
Yahoo Finance
Jul 30th, 2026
MediaAlpha Q2 revenue rises 26% to $317M as carrier base widens beyond top partners

MediaAlpha reported record Q2 2026 results, with revenue rising 26% year-over-year to $317 million, exceeding guidance. Contribution increased 18% to $47.2 million, while adjusted EBITDA grew 19% to $29.3 million. The company's growth is expanding beyond its largest partners. CEO Steve Yi said the third-, fourth-, and fifth-largest carriers nearly quadrupled spending in the first half of 2026 compared with the same period in 2025, driven by strong personal-auto underwriting profitability and increased adoption of direct-to-consumer digital advertising. MediaAlpha projects third-quarter revenue of $330 million to $355 million and reaffirmed full-year free cash flow guidance of $90 million to $100 million. The company repurchased $20 million of shares in Q2.

MarketBeat
Jul 30th, 2026
MediaAlpha Q2 earnings call highlights.

MediaAlpha Q2 earnings call highlights. July 30, 2026 Key points. * MediaAlpha reported record Q2 2026 results: Revenue rose 26% year over year to $317 million, while contribution increased 18% to $47.2 million and adjusted EBITDA grew 19% to $29.3 million, with revenue exceeding guidance. * Growth is broadening beyond its largest carrier partners. The company said its third-, fourth- and fifth-largest carriers nearly quadrupled spending in the first half of 2026, supported by strong personal-auto underwriting profitability and increasing adoption of direct-to-consumer digital advertising. * MediaAlpha expects continued growth and shareholder returns. It projects third-quarter revenue of $330 million-$355 million and reaffirmed full-year free cash flow guidance of $90 million-$100 million; it also repurchased $20 million of shares in Q2 and plans to complete most of its remaining buyback authorization by year-end. * MarketBeat previews top five stocks to own in August. MediaAlpha NYSE: MAX reported record second-quarter 2026 results, with revenue, contribution and adjusted EBITDA rising from a year earlier as participation broadened among property and casualty insurance carriers using its marketplace. Revenue increased 26% year over year to $317 million, exceeding the high end of the company's guidance range. Contribution rose 18% to $47.2 million, while adjusted EBITDA climbed 19% to $29.3 million, slightly above the midpoint of guidance. Chief Executive Officer Steve Yi said the company's growth is becoming less dependent on a small number of large carrier partners. He said additional P&C carriers are increasing advertising spending and expanding campaigns as personal-auto underwriting profitability, though below peak levels, remains historically strong. "This is no longer just a story about concentrated growth among a handful of large partners," Yi said. "It is a widening base of carriers that keeps ramping." Carrier demand broadens. Yi said that since 2021, more than 80% of P&C advertising-spend growth in MediaAlpha's marketplace and elsewhere has come from two carriers. However, he said a broader group of insurers is beginning to increase its participation. The company's third-, fourth- and fifth-largest carriers nearly quadrupled their spending on the platform during the first half of 2026 compared with the same period in 2025, according to Yi. MediaAlpha's top two carriers devoted a double-digit percentage of their total advertising budgets to the company in 2025, Yi said. By comparison, the remainder of its top 10 carriers collectively allocated about 3% of their advertising budgets to MediaAlpha. The company sees a longer-term opportunity as insurers move from agent-based distribution and brand advertising toward direct-to-consumer sales supported by performance-based digital advertising. Yi said carriers still spend more than $2 on agent commissions for every $1 spent on advertising, while only 40% of advertising spending is currently directed toward digital channels. During the question-and-answer session, Yi said the company expects the insurance market's growth-oriented cycle to continue through the rest of 2026 and into 2027. He said some agent-based carriers are using MediaAlpha both to support direct-to-consumer efforts and to connect agents with online shoppers. Discover more EV Market Analysis For carriers that have not yet substantially adopted the company's marketplace, Yi said the primary constraint is often capability. He said MediaAlpha is expanding its work beyond operating a marketplace by offering technology integrations, managed services and support for portions of the conversion process. AI investments and referral traffic. Yi said advances in artificial intelligence could accelerate the industry's transition toward direct-to-consumer distribution. On the carrier side, he said AI can enable more consumers to purchase policies without speaking to a live agent, potentially raising conversion rates and reducing acquisition costs. MediaAlpha is also using predictive AI and machine learning to match consumers with carriers, Yi said. The company processes millions of insurance shoppers each month and uses consumer attributes and observed marketplace activity to improve advertiser return on ad spend and publisher yield. The company is also using generative AI in its product suite and in tools for insurance agents. Yi said these efforts have helped MediaAlpha expand the number of agents it serves while maintaining a relatively lean team in Phoenix. Yi said the company's publishing partners continue to report that referrals from large language model-driven search are growing organically and can be comparable in volume to Google organic search for some partners. He said this traffic remains a relatively small part of MediaAlpha's total marketplace activity but has been viewed as high quality because searches can include more detailed consumer information and reflect higher purchase intent. Chief Financial Officer Pat Thompson said the company's core business, excluding Under-65 Health, posted revenue and adjusted EBITDA growth of more than 30% year over year in the second quarter. Under-65 Health represented about 1% of revenue in the quarter, in line with company expectations. Margins, capital returns and outlook. Contribution growth trailed revenue growth during the second quarter, reflecting what Thompson described as a modest mid-quarter dip in take rates. He said the decline resulted from investments made with existing partners that carried near-term costs but were expected to provide longer-term benefits. Take rates had recovered by the end of the quarter, he said. Thompson also explained that a growing number of carriers outside the company's top partners use its open marketplace and related services. Transactions in that marketplace are recognized on a gross-revenue basis and typically carry contribution margins in the teens, while private-marketplace transactions are recognized on a net basis. During the quarter, MediaAlpha repurchased about 2.2 million shares for $20 million, or an average price of $9.22 per share. The company said it has repurchased $41 million of stock year to date and $88 million over the past four quarters, representing about 13% of its outstanding shares. The company also repurchased $69 million of tax receivable agreement liability in June for $31 million, a 55% discount. The transaction generated a $38 million gain recorded in the second quarter. MediaAlpha funded the purchase through a $15 million revolver draw and cash on hand. MediaAlpha ended the quarter with $23.7 million in cash and $30 million available under its revolver. Thompson said the company expects to complete the vast majority of the remaining $45 million under its $100 million share-repurchase authorization by year-end. * Third-quarter revenue is projected at $330 million to $355 million, representing about 12% year-over-year growth at the midpoint. * Third-quarter contribution is expected to be $51.5 million to $54.5 million, or about 16% growth at the midpoint. * Third-quarter adjusted EBITDA is projected at $32 million to $35 million, up about 15% at the midpoint. * MediaAlpha reaffirmed expectations for $90 million to $100 million in free cash flow for full-year 2026. Excluding Under-65 Health, the company expects third-quarter contribution to rise 20% and adjusted EBITDA to increase 21% year over year at the midpoint of its outlook. About MediaAlpha (NYSE:MAX). MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers - consumers seeking insurance policies - to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale. The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider MediaAlpha, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and MediaAlpha wasn't on the list. While MediaAlpha currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys. Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2026. Explore companies poised to replicate the growth, innovation, and value creation of the tech giants dominating today's markets.

Yahoo Finance
Jul 29th, 2026
MediaAlpha beats Q2 estimates with $0.65 EPS and $316.88M revenue

MediaAlpha reported Q2 earnings of $0.65 per share, significantly beating the Zacks Consensus Estimate of $0.21 per share and representing a 209.52% earnings surprise. This compares to $0.17 per share in the same quarter last year. The technology services company posted revenues of $316.88 million for the quarter ended June 2026, surpassing estimates by 5.69%. Year-ago revenues were $251.62 million. Over the last four quarters, MediaAlpha has exceeded consensus revenue estimates three times. Despite the strong results, MediaAlpha shares have gained 6.5% year-to-date, underperforming the S&P 500's 8.5% rise. The company currently holds a Zacks Rank of Strong Sell, suggesting expected near-term underperformance.

Yahoo Finance
Jun 29th, 2026
MediaAlpha stock at $12.19: 12.7% five-year revenue growth and 69.6% EPS surge weighed against declining free cash flow margin

MediaAlpha, which operates a technology platform connecting insurance carriers with consumers, is trading at $12.19 per share after declining 4.6% over the past six months. The company powers nearly 10 million consumer referrals monthly in the insurance marketplace. The stock shows mixed signals. MediaAlpha achieved 12.7% compound annual revenue growth over five years and demonstrated strong earnings per share expansion at 69.6% annually over the past two years. However, its free cash flow margin has declined by 3.9 percentage points over five years to 3.5%, potentially signalling increasing capital intensity. The company currently trades at 8.3 times forward price-to-earnings ratio, below broader market valuations. MediaAlpha operates primarily in property, casualty, health and life insurance product referrals.

Africa Business Watch
Jun 19th, 2026
Investor rights alert: the MediaAlpha (MAX) board is being Investigated by BFA law over its alleged deceptive advertising - current shareholder notified to contact the firm.

Investor rights alert: the MediaAlpha (MAX) board is being Investigated by BFA law over its alleged deceptive advertising - current shareholder notified to contact the firm. NEW YORK, June 19, 2026 (GLOBE NEWSWIRE) - Leading securities law firm Bleichmar Fonti & Auld LLP announces an investigation into MediaAlpha, Inc.'s (NYSE: MAX) board of directors and senior management for potential breaches of their fiduciary duties to shareholders in connection with alleged misleading claims and deceptive advertising that resulted in a $45 million settlement with the FTC. If you are a current shareholder of MediaAlpha, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases/mediaalpha-investigation Why is MediaAlpha being Investigated? On October 30, 2024, the FTC informed MediaAlpha the FTC was preparing to file a complaint against MediaAlpha "for violations of Section 5(a) of the FTC Act," the "Telemarketing Sales Rule" and the "Government and Business Impersonation Rule." Underlying those claims, the FTC was preparing to allege that MediaAlpha "has represented itself as affiliated with government entities, made misleading claims (in particular regarding health insurance products and the Company's use of consumers' personal information) and utilized deceptive advertising" as part of its lead generation and telemarketing business. In November, 2024, MediaAlpha disclosed these (and other) high-level details of the lawsuit to its stockholders, and stated that it "believes that a loss in connection with the FTC matter is probable." In July of 2025, MediaAlpha settled the claims with the FTC. Under the terms of the settlement, MediaAlpha agreed to pay $45 million in cash and agreed to make various governance reforms restricting its future advertising and marketing practices. In August of 2025, the FTC issued its final approval of the settlement, and publicly posted its complaint against MediaAlpha (the "Complaint"). During the pendency of the FTC's Complaint, MediaAlpha's insiders sold large amounts of their shares in MediaAlpha, which raises questions about whether certain members of MediaAlpha's management were taking advantage of their knowledge about the details of the Complaint before the full Complaint was disclosed to the rest of MediaAlpha's stockholders. BFA is investigating whether MediaAlpha's board of directors, together with members of the company's senior management, have breached their fiduciary duties to MediaAlpha stockholders in connection with the FTC's investigation and certain MediaAlpha insiders' sales of their stock. What Can You Do? If you are a current holder of MediaAlpha, Inc. stock, you may have legal options and are encouraged to submit your information to the firm. All representation is on a contingency fee basis; there is no cost to you. Shareholders are not responsible for any court costs or expenses of litigation. The firm will seek court approval for any potential fees and expenses. Submit your information by visiting: Why Bleichmar Fonti & Auld LLP? BFA is a leading international law firm representing plaintiffs in securities class actions and shareholder litigation. It has been named a top plaintiff law firm by Chambers USA, The Legal 500, and ISS SCAS, and its attorneys have been named "Elite Trial Lawyers" by the National Law Journal, "Litigation Stars" by Benchmark Litigation, among the top "500 Leading Plaintiff Financial Lawyers" by Lawdragon, "Titans of the Plaintiffs' Bar" by Law360 and "SuperLawyers" by Thomson Reuters. Most recently, The Legal 500 awarded BFA the most client satisfaction accolades of any plaintiff's securities litigation law firm, with clients noting: "[t]here is no better service provider in the practice area," "[t]he interest of the client is always front and center," and "[t]here isn't a better firm in this space." One testimonial described the firm as "nimble and entrepreneurial," with a "relentless focus on adding value for clients." Among its recent notable successes, BFA recovered over $900 million in value from Tesla, Inc.'s Board of Directors, as well as $420 million from Teva Pharmaceutical Ind. Ltd. Attorney advertising. Past results do not guarantee future outcomes. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.