Full-Time

Senior Product Designer

B12

B12

51-200 employees

AI-powered website builder with engagement tools

No salary listed

Remote in India + 1 more

More locations: Remote in Spain

Remote

Category
UI/UX & Design (1)
Required Skills
Figma
Graphic Design
Product Design
Requirements
  • 5-8 years of experience in product design
  • Experience as an independent contributor owning all aspects of the design process from inception to implementation
  • Experience working effectively with cross-functional teams, including Product Management, Engineering, Marketing, Customer Success, and Sales
  • Attentive to detail and apply a data-driven approach to understanding what is required for great user experiences
  • Confident working with Figma
  • Experience or interest in using AI design tools
  • Excellent written and verbal communication skills
  • BA/BS/BFA or equivalent industry experience
  • Experience in web design
  • Experience working and collaborating with diverse teams in a high-growth environment
Responsibilities
  • Tackle complex and/or cross-team design challenges by thinking systematically about all elements of the customer experience
  • Independently designing completely new product experiences
  • Contributing to the design system
  • Providing guidance and consultation to engineers coordinating implementation and creating additional wireframes as needed
  • QAing and product reviewing new designs as they are rolled out
  • Collaborate closely with Product Leadership to define the overall direction of the product
  • Identify user needs and desires through qualitative research and quantitative insights
  • Create user flows, wireframes, visual designs, and clickable prototypes
  • Identify and experiment with new design tools for the team to use

B12 builds an AI-powered platform that helps businesses create professional websites quickly. It combines website creation with client-engagement tools like scheduling, payments, and email marketing, offering a comprehensive online presence solution. Websites can be launched for free under a freemium model, with upgrades available for additional tools and expert design services. The platform uses built-in AI to draft web pages, blog posts, and emails, enabling fast, streamlined content creation. Compared to competitors, B12 differentiates itself by providing an all-in-one, freemium-ready solution that blends AI-generated content with access to design expertise and integrated engagement features. The goal is to help a wide range of clients—from small businesses to larger enterprises—establish and grow their online presence while simplifying how they interact with clients.

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$43.1M

Headquarters

New York City, New York

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • $15.7M funding from Tola Capital enables talent recruitment and tool expansion.
  • Free website builder and Firm of the Future Award boost professional services adoption.
  • Over 3 million websites since 2015 validate scaling freemium upgrades amid demand.

What critics are saying

  • Wix's 2023 AI builder captures B12's SMBs with superior e-commerce in 3-6 months.
  • Squarespace's 2023 Google Domains acquisition drives 150K users to switch in 6-12 months.
  • Hostinger's $2.99/month AI sites force price-sensitive customers to defect immediately.

What makes B12 unique

  • B12 provides AI-powered websites with human expert design for professional services.
  • Freemium model offers free launches plus $149/month premium for 150K firms.
  • Integrates scheduling, payments, CRM, SEO, and invoicing for sub-50 employee firms.

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Benefits

Remote Work Options

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

1%

2 year growth

2%
Internet Archive
Feb 12th, 2024
Suffolk Equity Partners - Home

Suffolk Equity Partners makes is a venture capital firm that invests in the most inventive, forward-looking entrepreneurs and growing disruptive companies to redefine experiences and improve how we live.

MarTech Series
Oct 21st, 2022
B12 Commits To Helping Professional Services Thrive By Introducing A Free Version Of Its Website Builder

B12, the AI-powered website builder and commerce platform for professional services, is strengthening its support for the professional service community by offering a free version of its website builder and introducing a new quarterly award. Together, these initiatives provide entrepreneurs in the professional services space the tools and financial support needed to thrive in increasingly competitive and uncertain economic times. “Choosing to start, run, and scale your own business takes courage. That courage is definitely being tested with the current economic conditions,” said Nitesh Banta, Co-Founder and CEO of B12. “Inflation, recession, and increasing competitive pressures from large online platforms are hitting every business hard, and professional service providers are no exception. With COVID and the advancements of technology, there’s definitely been a shift. People today expect to buy more and more online. By launching a free version of our platform and starting the Firm of the Future Award, we’re hoping to alleviate a little bit of the pressure we know businesses are feeling. Our goal is to help those in professional services scale more easily by helping them transform how they market, merchandise, and sell their services online.”

FinSMEs
Oct 21st, 2021
B12 Raises $15.7M in Funding

B12, a New York-based online platform for professional services firms, raised $15.7M in funding. The round was led by Tola Capital with participation from Breyer Capital, General Catalyst and Naval Ravikant. The company intends to use the funds to accelerate growth, recruit talent, and continue building tools for small service businesses. Led by Nitesh Banta, CEO, B12 provides […]

B12
Oct 21st, 2021
B12 received financing of $15.7M in funding on Oct 21st 21'.

Today, B12 is announcing $15.7M in new funding to help small service businesses get online fast.

AlleyWatch
Mar 19th, 2020
The AlleyWatch Startup Daily Funding Report: 3/19/2020

The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 3/19/2020 featuring funding details for B12 and much more.