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Full-Time

Business Intelligence Analyst

Posted on 7/24/2024

MotorTrend Group

MotorTrend Group

501-1,000 employees

Automotive media and entertainment content provider

Consumer Goods

Compensation Overview

$113.3k - $130kAnnually

Mid

El Segundo, CA, USA

Category
Business Research
Business & Strategy
Required Skills
Communications
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • At Least a Bachelor’s degree in Data Analytics, Data Science, or a closely related field
  • 1 year of experience as an Analyst, Marketing Science, Senior Digital Analyst, Marketing Science, Senior Analyst, Research, Analytics, +Insights, or in BI data analytics and/or engineering role
  • Experience in Advanced excel using features such as nested formulas, lookups, pivot tables, etc.
  • Experience in Data analytics, information systems, and database management
  • Experience in Adobe Analytics/Web Analytics
  • Experience in Tableau for data visualization
  • Experience in A/B Testing
Responsibilities
  • Gather, clean, analyze, and compile data to identify trends and patterns
  • Design and develop business intelligence models, dashboards, KPIs, and reports
  • Work with stakeholders to evaluate project and data requirements
  • Collect and analyze data and develop communication recommendations
  • Deliver analyses, plans, and recommendations to BI leadership
  • Develop a deep understanding of business processes, products, and capabilities
  • Work in a dynamic environment with high adaptability and cross-functional communication
  • Extract large datasets using Excel features
  • Support multiple BI projects

MotorTrend Group is the largest automotive media company in the world, focusing on motor-inspired entertainment. It creates and shares a variety of content, including stories, product reviews, and experiences across web, mobile, and physical platforms. The content is designed to be relatable and culturally relevant, appealing to automotive enthusiasts, industry professionals, and general audiences interested in motor culture. MotorTrend Group generates revenue through advertising, subscriptions, and partnerships, leveraging its expertise to attract a large audience for advertisers. The company aims to provide engaging content that entertains and informs while celebrating its heritage and looking towards the future.

Company Stage

Series B

Total Funding

$4.5M

Headquarters

El Segundo, California

Founded

1948

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Simplify's Take

What believers are saying

  • MotorTrend's strategic partnerships, such as with Pluto TV and Detroit Trading Company, expand its content distribution and service offerings.
  • The launch of MotorTrend Marketplace creates a comprehensive ecosystem for car buyers, enhancing user engagement and revenue potential.
  • Innovative events like the Super Street After Dark experience and the introduction of limited-edition collectibles highlight MotorTrend's commitment to cultural relevance and community engagement.

What critics are saying

  • The highly competitive nature of the automotive media landscape requires continuous innovation to maintain market leadership.
  • Dependence on advertising revenue can be volatile, especially in economic downturns affecting the automotive industry.

What makes MotorTrend Group unique

  • MotorTrend Group's unique blend of automotive media and motor-inspired entertainment sets it apart from traditional automotive publications.
  • The company's multi-platform approach, including web, mobile, and physical experiences, ensures a broad and diverse audience reach.
  • MotorTrend's long-standing heritage and brand recognition, bolstered by its 75th anniversary, provide a significant competitive edge.
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