Product Marketing Manager

Job Description

The Product Marketing Manager is a strategic and executional role responsible for driving customer acquisition, managing Grimco's product marketing portfolio, and leading new product launches. This individual will serve as a key marketing thought leader, collaborating cross-functionally with sales, product, and creative teams to deliver campaigns and strategies that accelerate revenue growth and strengthen Grimco's market position.
 

Strategic Thought Leadership

• Serve as the internal marketing subject matter expert, bringing forward industry trends, competitive insights, and emerging opportunities.

• Develop and champion Grimco's marketing vision and contribute to the long-term growth strategy.

• Translate business objectives into actionable marketing strategies that align with company goals.

• Build and present data-driven business cases to leadership for new initiatives, channel investments, and market expansions.

• Represent Grimco's brand voice externally through content, industry events, trade publications, and partnerships.

Product Management.

• Manage and optimize the marketing portfolio across Grimco's product lines, ensuring consistent brand presence and resource allocation.

• Prioritize campaigns and initiatives based on ROI, strategic fit, and market opportunity.

• Monitor competitive landscape and recommend adjustments to the portfolio mix.

• Analyze performance data across the portfolio and present insights to senior leadership.

• Manage relationships with external agencies, vendors, and media partners.

Sales Alignment & Enablement

• Partner closely with the sales team to develop tools, materials, and campaigns that support pipeline generation and revenue goals.

• Align marketing efforts with sales cycles, promotions, and seasonal demand patterns.

• Collaborate cross-functionally with sales, product, and creative teams to deliver cohesive, high-impact campaigns.

• Conduct market research to identify audience segments and refine competitive positioning.

New Product Launch Leadership

• Lead end-to-end product launch planning and execution, from market research and positioning through campaign rollout and performance analysis.

• Partner with product, merchandising, and sales teams to define launch objectives, target audiences, and success metrics.

• Develop compelling launch narratives and messaging frameworks that resonate with Grimco's customer segments.

• Build and manage launch timelines, coordinating cross-functional stakeholders to ensure on-time, on-budget delivery.

• Monitor post-launch performance and iterate on strategies to maximize adoption and revenue impact.

Growth Marketing & Campaign Execution

• Work with digital strategist to develop and execute multi-channel campaigns (paid, organic, email, social) to drive lead generation and customer acquisition.

• Manage marketing automation and CRM workflows to support pipeline development.

• Own reporting on growth KPIs including CAC, LTV, MQLs, and pipeline contribution.

• Identify, test, and scale new growth opportunities across digital and traditional channels.

Qualifications

Required

• 5+ years of experience in growth marketing, product marketing, or portfolio management roles.

• Proven track record of developing and executing successful go-to-market and product launch strategies.

• Strong analytical skills with experience in marketing KPIs, attribution, and data-driven decision making.

• Experience collaborating with sales teams and building enablement tools and campaigns.

• Proficiency with marketing automation platforms, CRM systems, and digital marketing channels.

• Excellent written and verbal communication skills, including executive-level presentation experience.

• Ability to manage multiple priorities and stakeholders in a fast-paced environment.

Preferred

• Experience in distribution, manufacturing, or B2B industries.

• Background in sign-making, print, or visual communications industries.

• Familiarity with product lifecycle management and portfolio prioritization frameworks.

• Experience managing agency and vendor relationships.

• MBA or advanced degree in Marketing, Business, or related field.

Additional Information

• Full medical, dental, and vision benefits available. Premiums have remained unchanged for more than 18 years, costing only $16.50/biweekly paycheck for employee only coverage.
• Paid Maternity/Paternity Leave
• Paid Holidays
• Paid Time Off Accrual (Paid Time Off payout available)
• 401K with Profit Sharing, up to 6% of the employee’s total compensation earnings. 
• Eligible for Employee Recognition Prizes
• Employee Referral Benefits
• Volunteer Time Off   

Additional Information

Grimco is a national wholesale sign supply manufacturer and distributor with over 50 locations across North America. We focus on distributing quality products and providing excellent service to the sign industry. Our offering of sign supplies includes traffic signs, blanks, substrates, boards, digital print media, wrap films, sign vinyl, application tape, banner material and supplies, sign frames, banner stands, LEDs and electrical accessories, grand format solvent/UV/latex printers, inks, software and more.

By completing this online application for employment, you certify that the information on this application is true and complete to the best of your knowledge. You understand that any misrepresentation or omission of fact in response to any inquiry made in this application may result in rejection of application or, if hired, dismissal whenever it is discovered. You authorize and release all parties from any liability or damage that may result from seeking, furnishing, or using such information. You understand and agree that, if hired, your employment is for no definite period and may, regardless of the date of payment of compensation, be terminated by Grimco, Inc. at any time, for any or no reason, with or without notice. You understand that no representation to the contrary is valid unless in writing, set a definite term of employment, and signed by the company's CEO. You further understand and agree that any job offer is contingent upon your passing, to the company's satisfaction, a drug and/or alcohol test, criminal background check and other possible screenings. You understand that this application is active for 90 days only, and if you do not hear from the company but still wish to be considered for employment after 90 days, you will need to fill out a new application.