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Andersen Corporation

Manufactures windows and doors for homes

Associate Marketing Manager

Performance & Paid MarketingUpdated on Nov 11
Full-timeCottage Grove, MN, USA$78.8k - $122.2kIn-person

About the Job

Requirements

  • A four-year degree in marketing, communications, or a related field is required.
  • At least five years of relevant digital marketing experience is required.
  • Functional experience with digital marketing, paid search, or campaign management platforms such as Google, Bing, or YouTube is required.
  • Strong analytical skills are required to interpret performance data and identify trends.
  • Experience with reporting tools, dashboards, and data tracking systems such as Google Analytics, Power BI, and Data Studio is required.
  • Excellent communication and organizational skills and attention to detail are required.
  • The ability to manage multiple projects and stakeholders in a fast-paced environment is required.
  • Familiarity with vendor management and cross-functional collaboration is required.

Responsibilities

  • Serve as the primary point of contact for day-to-day paid digital agency and vendor activities, ensuring clear and consistent communication.
  • Monitor and validate vendor communications for accuracy, quality, and strategic alignment.
  • Provide regular updates on vendor activity, including technical changes and performance insights.
  • Analyze and communicate vertical trends, including volume fluctuations and seasonality patterns.
  • Develop and maintain performance reporting for vendor activities and campaign outcomes.
  • Document and log key meetings, follow-ups, and action items.
  • Prepare, summarize, and distribute weekly reports for Marketing Managers.
  • Maintain and update internal web trackers and national tracking tools.
  • Analyze weekly performance variance and communicate insights to stakeholders.
  • Support communications related to national program changes, including cost-per-lead-index updates and program adjustments.
  • Assist national teams with reporting requests, data analysis, and search-related insights.
  • Conduct audits of Google Ads and Microsoft Ads to ensure performance optimization and compliance.
  • Manage and oversee YouTube campaigns, including interim ownership and execution.
  • Provide recommendations and updates for Google Business Profile optimization.
  • Oversee Local Services Ads management, including setup, monitoring, and optimization.
  • Develop documentation and training resources, such as slide decks, to support team knowledge sharing and onboarding.
  • Lead and contribute to pay-per-click campaign testing and strategy.
  • Lead and contribute to landing page optimization.
  • Develop and execute YouTube testing strategies across multiple markets.
  • Conduct campaign restructuring audits and reporting for continuous improvement.
  • Identify opportunities for artificial intelligence-based campaign types, innovation, testing, and process improvements within digital marketing efforts.

Desired Qualifications

  • Digital agency experience is preferred.
  • Experience with Google Ads and Local Services Ads is preferred.
  • Knowledge of pay-per-click campaign auditing tools and optimization techniques is preferred.
  • The ability to create documentation, training materials, and process guides is preferred.
  • Strategic thinking focused on continuous improvement and testing is preferred.

About the Company

Andersen Corporation

Manufactures windows and doors for homes

Andersen Corporation designs, manufactures, and markets windows and doors for new construction and remodeling. Its products—from architectural and residential windows to patio doors and accessories—are sold through dealers, showrooms, in-home consultations, professional installation, and an online catalog for parts. The company operates with a vertically integrated model that covers manufacturing, installation, and parts support across a large national footprint, supported by its long history since 1903. Its goal is to be the trusted source for durable, high-quality windows and doors by serving residential and commercial customers and expanding its service network.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Bayport, MN
Founded
1995

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