Growth Marketing Manager 

(Lead Generation & Brand Awareness)

 

What we do

Darkhorse Analytics is an Alberta-based consultancy specializing in data visualization. We’ve conducted custom visualization work for NGOs such as Opportunity Insights, Environmental Defense Fund, USAFacts.org, and Wayne State University, alongside iconic brands like Procter & Gamble. Additionally, we cater to a unique segment of fire and emergency clients through our subsidiary, Darkhorse Emergency. Our partnership approach helps our clients achieve their ambitious goals—goals that often leave a lasting positive mark on society.

Darkhorse Emergency is a leading provider of visual analytics tools, delivered via SaaS, for fire, EMS, and police services. Our mission is to empower these services with clear, visual, analytical/ML solutions that transform Public Safety, and ultimately benefit the communities they serve.

At Darkhorse, our vision is twofold: to create a meaningful impact for our clients and to cultivate exceptional talent. We believe in nurturing our team, ensuring they thrive both professionally and personally. We don’t believe in grinding our employees down or adopting an "up or out" model. Instead, we’re committed to the growth and evolution of every team member, ensuring they’re better off for having been a part of Darkhorse, whether for a year or a lifetime.

At Darkhorse, you will have an outsized impact. You will be trusted, encouraged, and empowered to make a difference. You will do meaningful work as you create a company you can be proud of.

 

What you’ll be doing

As a Growth Marketing Manager at Darkhorse, you will be diving into the challenge of fortifying our brand’s presence and accelerating our lead generation efforts for both our bespoke data visualization consultancy and disruptive emergency service Saas solution. 

You will be part of a growing Darkhorse team and the first dedicated marketing member. A critical part of your role will be defining what activities add the most value to Darkhorse Analytics and Darkhorse Emergency to grow our marketing capabilities. That said, the likely key responsibilities include:

We are looking for a data-driven marketer with demonstrated experience in building and executing various aspects of GTM strategy, demand generation, digital marketing and social media - ultimately to drive awareness with our audiences and engage and convert them into customers. You will be a dynamic, self-starter and team player who can see the vision but also get things done. This role is responsible for driving our overall marketing strategy and execution.

• Strategy Development: Create and implement marketing strategies that focus on lead generation and awareness. Build reporting that validates and measures ROI on all marketing activities.
• Growth: Work with the GTM team to build and accelerate pipeline and new ARR/revenue goals via marketing activities. Boost our brand via social media and conference events. Expand demand generation by managing and executing paid and digital channels, including affiliate, social, search, email, SMS, etc. Guide web/SEO strategies and plans to help create a more globally recognized brand.
• Creating Content: Craft engaging and inspiring content that reflects our premium brands. Collaborate with SMEs to develop a strategic audience and message.
• Team Collaboration: Work hand-in-hand with our visualization and emergency service teams. Collaborate with our visual designers and developers to create something unique. It’s all about syncing our marketing with the amazing work we do.
• Stay Updated: The world of technology marketing doesn’t stand still. Keep us informed and agile with the latest trends and tactics.

You will have proven experience (4+ years minimum) in direct growth marketing or adjacent experience driving demand generation. This includes (1) creating, testing, validating and scaling new marketing campaigns to improve ROI and drive ARR, (2) managing a marketing budget, and (3) strong writing and communicating.

 

What we look for:

While traditional markers like education and years of experience are valuable, at Darkhorse we look for:

• Entrepreneurial Mindset: Demonstrated ability to develop a vision, take initiative and operate in areas faced with uncertainty. 
• Innovative Thinking: Creativity in strategizing and implementing marketing campaigns, ensuring Darkhorse stays ahead of the curve.
• Tech-Savviness: Proficiency with modern marketing tools, platforms, and software tailored for the SaaS industry. Bonus points for familiarity with Hubspot. 
• Marketing Savvy: Prior experience in B2B, B2G, SaaS, or tech marketing is a boon, along with a proven track record of bringing in leads or building a brand
• Communication Excellence: Skill in crafting clear, engaging, and persuasive messages across various mediums.
• Analytical Mindset: A knack for deriving actionable insights from data and an ability to adapt strategies based on these insights.

Applicants must be currently eligible for work in Canada (Canadian citizen, permanent resident of Canada, or hold a current and valid authorization (i.e. work permit) to engage in employment). Preference will be given to Edmonton-based candidates. 

 

What we offer….

• Competitive salaries within a transparent salary environment
• Competitive benefits and a profit-sharing program
• A generous vacation policy 
• Flexible working conditions
• Unlimited career opportunities in a high-growth company
• An autonomous, trust-first environment
• The ability to make an impact and do work that matters