Strategy Manager
TikTok
Strategy Manager
TikTok
Short-form video platform with ads
The Business Planning & Operations team take a strategic approach to driving impact cross-functionally across TikTok. They work with multiple business units and senior stakeholders including, but not limited to, Category, Partnerships, Strategy, Governance & Experience and Data Science. This team drives forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights. Responsibilities: - Collaborate with category managers to design and execute category operation strategies, including partner, product, and content strategies to drive business growth. - Analyze partner segments and optimize short video and live streaming strategies tailored to different partner characteristics. - Develop and refine product selection strategies based on user preferences and platform insights. - Optimize business SOPs, conduct root cause analysis, and provide scalable solutions for category-level operational issues. - Build best practices and playbooks to enable partners to implement effective, data-backed strategies.
Minimum Qualifications: - Demonstrable experience working in one or more of the following; Operational Strategy, Management Consulting, Growth Strategies, Commercial Analysis. - Strong data sense and analytical skills, with the ability to derive actionable insights from complex datasets. - Experience over-seeing strategic projects, driving forward cross-team collaboration and influencing decision making through data with actionable insights. - Solid logical thinking and problem-solving capabilities. - Excellent communication and cross-functional collaboration skills. - Fluent in English or Chinese to be able to work with internal stakeholders based in London and in China. Preferred Qualifications: - Experience working in a consumer focused environment e.g Commerce, Retail, FMCG, Social Media, Technology, Entertainment. - Knowledge/understanding of business models similar to TikTok and other content-based platforms.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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