Full-Time

Senior Account Based Marketing Manager

Posted on 8/26/2024

Checkr

Checkr

1,001-5,000 employees

Provides background check services for employers

Data & Analytics
Consulting

Compensation Overview

$118.7k - $165.1kAnnually

Senior

San Francisco, CA, USA

Hybrid work environment; expected to work from the office 2 to 3 days a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Salesforce
Asana
Data Analysis
Requirements
  • 5+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
  • Ability to work strategically and tactically across multiple campaigns and channels
  • Courage to take the initiative, pilot, and evaluate new program types
  • Experience using data and metrics to develop strategy and drive program improvements
  • Well-organized with great attention to detail
  • Strong project management skills
  • Excels at cross-functional collaboration across multiple organizations
  • Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
Responsibilities
  • Develop the full-funnel integrated campaign strategy targeting Checkr’s Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growth
  • Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with the Partnership and Field Events team
  • Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams
  • Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
  • Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbounds
  • Own paid social channels (LinkedIn, Meta) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition efforts
  • Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets
  • Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement

Checkr provides background check services primarily for businesses, staffing agencies, and recruiters. Their platform allows clients to conduct thorough background screenings to verify potential employees' histories, which is especially important in high-risk industries. The service operates on a software-as-a-service (SaaS) model, where clients subscribe to access a user-friendly dashboard and various features that help manage the background check process efficiently. Checkr also offers educational resources to promote fair hiring practices. Unlike many competitors, Checkr's platform includes innovative solutions like Checkr Assess, which can significantly reduce talent acquisition costs. The company's goal is to help businesses hire trustworthy employees while ensuring compliance and promoting fair hiring practices.

Company Stage

Series E

Total Funding

$535.1M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital background checks boosts Checkr's remote verification capabilities.
  • The gig economy's growth enhances demand for Checkr's quick and reliable background checks.
  • AI integration in HR tech allows Checkr to improve accuracy and speed of checks.

What critics are saying

  • Recent layoffs suggest potential financial instability or restructuring challenges for Checkr.
  • Departure of key personnel may lead to internal restructuring and operational disruptions.
  • Acquisition of Inflection and workforce reduction could lead to integration challenges.

What makes Checkr unique

  • Checkr offers rapid background checks using advanced technology, surpassing traditional providers.
  • The company promotes fair hiring practices, aligning with modern corporate social responsibility goals.
  • Checkr's SaaS model provides a user-friendly platform with compliance resources and partner integrations.

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Benefits

A fast-paced and collaborative environment

Learning and development allowance

Competitive compensation and opportunity for advancement

100% medical, dental, and vision coverage

Up to 25K reimbursement for fertility, adoption, and parental planning services

Flexible PTO policy

Monthly wellness stipend, home office stipend

INACTIVE