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Full-Time

Senior Account Based Marketing Manager

Confirmed live in the last 24 hours

Checkr

Checkr

1,001-5,000 employees

Provides background check services for employers

Data & Analytics
Consulting

Compensation Overview

$118.7k - $165.1kAnnually

Senior, Expert

San Francisco, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Requirements
  • 5+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
  • Ability to work strategically and tactically across multiple campaigns and channels
  • Courage to take the initiative, pilot, and evaluate new program types
  • Experience using data and metrics to develop strategy and drive program improvements
  • Well-organized with great attention to detail
  • Strong project management skills
  • Excels at cross-functional collaboration across multiple organizations
  • Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
Responsibilities
  • Develop the full-funnel integrated campaign strategy targeting Checkr’s Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growth
  • Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with the Partnership and Field Events team
  • Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams
  • Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
  • Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbounds
  • Own paid social channels (LinkedIn, Meta) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition efforts
  • Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets
  • Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement

Checkr provides background check services primarily for businesses, staffing agencies, and recruiters. Their platform allows clients to conduct thorough background screenings to verify potential employees' histories, which is especially important in high-risk industries. The service operates on a software-as-a-service (SaaS) model, where clients subscribe to access features like a user-friendly dashboard, compliance resources, and partner integrations. This makes it easier for clients to manage their background check processes. Checkr also offers educational resources to promote fair hiring practices. The company generates revenue through subscription fees and charges for each background check performed. A unique offering is Checkr Assess, which helps clients significantly reduce talent acquisition costs. The goal of Checkr is to help businesses hire trustworthy employees while ensuring fair hiring practices.

Company Stage

Series E

Total Funding

$778M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

21%
Simplify Jobs

Simplify's Take

What believers are saying

  • Checkr's recent addition of payments and onboarding capabilities to its platform demonstrates its commitment to evolving and meeting the needs of a flexible workforce.
  • Despite recent layoffs, Checkr's strategic investments and acquisitions, such as Inflection, position it for long-term growth and market leadership.
  • The company's recognition as a top place to work for women highlights its positive workplace culture and commitment to diversity.

What critics are saying

  • Significant layoffs, including 32% of the workforce, could indicate financial instability and affect employee morale.
  • The competitive landscape in HR technology is intense, with new entrants and existing players potentially eroding Checkr's market share.

What makes Checkr unique

  • Checkr leverages machine learning and artificial intelligence to enhance the accuracy and efficiency of background checks, setting it apart from traditional methods.
  • The company's SaaS model with a user-friendly dashboard and compliance resources simplifies the background check process for clients, unlike competitors with more complex systems.
  • Checkr's focus on fair hiring practices and educational resources helps clients navigate societal changes, a unique value proposition in the HR sector.

Benefits

A fast-paced and collaborative environment

Learning and development allowance

Competitive compensation and opportunity for advancement

100% medical, dental, and vision coverage

Up to 25K reimbursement for fertility, adoption, and parental planning services

Flexible PTO policy

Monthly wellness stipend, home office stipend