Full-Time

Growth Marketing Manager

Posted on 8/30/2024

Alarm.com

Alarm.com

1,001-5,000 employees

Integrated smart security solutions for businesses

Energy
Enterprise Software
Cybersecurity

Compensation Overview

$85k - $105kAnnually

+ Annual Discretionary Bonus

Mid

Virginia, USA + 1 more

More locations: Spokane, WA, USA

In-person role located at either Alarm.com’s headquarters in Tysons, Virginia, or at the OpenEye office in Spokane, Washington.

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Salesforce
Marketing
Confluence
Web Development
Data Analysis
Requirements
  • A bachelor's degree in Marketing, Business, Computer Science, Information Technology, Web Development, or other relevant field. Master’s degree or MBA a plus.
  • 5+ years of experience in demand generation, digital marketing, web operations, web development, or a related field.
  • Several years of experience managing teams and projects.
  • Strong technical knowledge of marketing automation platforms, CRM systems (Salesforce), SEO tools, content management systems, website infrastructure, website development, performance optimization, and security.
  • Ability to analyze marketing data and metrics to assess campaign performance and inform decision-making.
  • Excellent communication, collaboration, and problem-solving skills.
Responsibilities
  • Execute a strategic inbound digital marketing plan, collaborating cross-functionally across teams and business units to ensure alignment with business objectives, content, and visual identity.
  • Facilitate collaboration with web developers and marketing professionals, align strategies with business objectives, and maintain an SEO-optimized, user-friendly website that reflects the brand's goals.
  • Develop and implement effective SEO strategies to improve organic search rankings and increase visibility of the company's content in search engine results. This includes keyword research, on-page and off-page optimization, and monitoring SEO performance.
  • Manage marketing operations, ensuring effective use of marketing automation tools for lead nurturing and conversion. This includes managing and optimizing the use of Salesforce and marketing automation platforms to track prospect interactions and measure campaign performance.
  • Execute demand generation strategies to attract and convert qualified leads. This includes creating targeted campaigns, managing lead generation, collaborating with the sales team, and leveraging inbound marketing tactics to convert prospects into opportunities.
  • Monitor and analyze key performance metrics to measure the effectiveness of marketing strategies and campaigns. Use data to make informed decisions about future marketing efforts.
  • Collaborate with web developers and IT teams to handle technical aspects of the website, including server management, code deployment, and troubleshooting. Support existing security protocols and adapt to legal and regulatory changes to ensure adherence to ADA standards, privacy laws, industry standards, and best practices.
  • Streamline content updates across databases and servers, coordinating meticulously with marketing, sales, and customer service. Leverage AI and other advanced technologies to enhance website functionalities and amplify user engagement.
  • Collaborate on innovative digital projects, leveraging the latest technologies to expand and elevate the organization's digital presence and capabilities.
  • Create thorough documentation in Confluence.
  • Other duties as assigned.

Alarm.com offers smart security solutions for businesses by integrating security, lighting, locks, video surveillance, and energy management into a single app. This allows small to medium-sized businesses to efficiently monitor and control their premises while saving time and money. Unlike competitors that focus on individual security aspects, Alarm.com provides a comprehensive system that addresses multiple needs. The company partners with authorized service providers to deliver customized solutions and generates revenue through equipment sales and ongoing service fees.

Company Stage

Series B

Total Funding

$164.5M

Headquarters

Tysons, Virginia

Founded

2000

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • The release of the new 8-channel SVR demonstrates Alarm.com's commitment to continuous product innovation and meeting market demands.
  • The growing market for smart security and home energy management systems presents significant growth opportunities for Alarm.com.
  • Strategic partnerships, such as with All Secure, enhance Alarm.com's market reach and credibility in providing state-of-the-art security solutions.

What critics are saying

  • The competitive landscape includes major players like ADT, Amazon, and Honeywell, which could impact Alarm.com's market share.
  • The complexity of integrating multiple systems (security, energy management, etc.) could lead to technical challenges and customer dissatisfaction.

What makes Alarm.com unique

  • Alarm.com offers an integrated system that combines security, lighting, locks, video surveillance, and energy management into a single app, unlike competitors who may offer these services separately.
  • Their business model of partnering with authorized service providers ensures customized solutions and a steady revenue stream through ongoing service fees, setting them apart from DIY security solutions.
  • The focus on small to medium-sized businesses and commercial enterprises allows Alarm.com to tailor their offerings to meet the specific needs of these clients, unlike broader market competitors.

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