Sales Representative
Valsoft
Sales Representative
Valsoft
Acquires, grows vertical market software companies
Valsoft Corporation · Hilversum, Netherlands (Hybrid) · — · Posted 2026-10-09
Workplace: hybrid
Department: M&I Broadcast Services
M&I Broadcast Services develops mission-critical software for radio and TV broadcasters, supporting workflows from content creation and newsroom operations to scheduling, playout and distribution. With more than 30 years of broadcast technology experience, M&I’s solutions include OmniPlayer and Nimbus, used by broadcasters NPO, VRT, DPG Media, Mediahuis, Cogeco Media and others across Europe and beyond.
We’re looking for a Sales Representative with strong broadcast industry knowledge and a new-business mindset to help M&I win new customers across Europe. You’ll own opportunities from first conversation through signed deal, working closely with our technical consultants as one team. Together, you'll create a shape solutions that fit each customer's workflow. You’ll work across a varied mix of customers, from SMBs and mid-market broadcasters to large enterprise accounts, giving you exposure to different deal sizes, sales cycles, and levels of complexity.
Location: Hilversum (hybrid), with regular travel across Europe
Employment type: Full-time, 1-year contract, with the possibility of transitioning to a permanent position.
Win customers across Europe
Prospect and open new markets with broadcasters, media companies and industry partners.
Build relationships with decision-makers and turn opportunities into signed business.
Own the full commercial cycle, including proposals, tenders, negotiation and closing.
Navigate complex broadcast sales
Lead early product and commercial conversations with enough technical knowledge to understand customer needs.
Build support across commercial, technical and production stakeholders.
Work closely with our technical consultants as one team, jointly leading in-depth technical discussions and demonstration when needed.
Build the European pipeline
Develop and manage a healthy pipeline of net-new opportunities.
Represent M&I at industry events and trade shows, including IBC.
Maintain accurate Salesforce records, forecasts and sales reporting, and share market feedback with leadership.
1–2+ years of B2B sales experience, with experience developing new business.
Strong knowledge of broadcasting, radio, TV or related broadcast technology.
Experience navigating multiple stakeholders in complex buying processes.
Experience preparing tenders, bids or formal proposals.
Fluent Dutch and English.
Willingness to travel across Europe.
Strongly Preferred
Existing network within the European broadcast Radio/TV industry.
Experience selling internationally or through partners and resellers.
Experience with Salesforce or a similar CRM.
Make a visible impact: In a small team, the customers and markets you win will directly influence M&I’s growth in Europe.
Stay close to the work: Collaborate directly with leadership, technical consultants and customers throughout the sales process.
Sell technology you can stand behind: Represent established, mission-critical broadcast software backed by decades of industry expertise.
Build new markets: Help shape how M&I approaches new European territories rather than inheriting an established book of business.
Join M&I and help bring proven broadcast technology to new customers and markets across Europe.
M&I Broadcast Services is committed to building diverse, equitable, and inclusive teams. We welcome applications from candidates of all backgrounds, identities, and experiences, and all qualified applicants will be considered without regard to race, gender, age, disability, religion, sexual orientation, or any other protected characteristic.
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Valsoft is a company that buys software businesses that serve specific, essential industries (like automotive and broadcasting) and helps them grow over the long term. It focuses on vertical market software—programs that are built for a particular industry—and keeps the acquired companies independent while giving them extra resources, best practices, and access to a global network. The core idea is to improve how these software businesses operate and expand their reach, rather than building new products from scratch. The main way Valsoft works is to purchase a niche software company, streamline its operations, and partner with the existing management team to drive steady growth. This approach sets Valsoft apart from others by emphasizing patient, long-term ownership and collaboration within a diverse portfolio of niche software. The goal is to create durable, profitable companies that continue to serve their essential customers efficiently and expand into new markets.
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