Media Buyer - Direct Digital

Company Description

About Us: 

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands. 

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data. 

You will be joining a well recognised agency with credentials: 

• Great Places to Work certified three years in a row  

• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work  

• 2022 Media Agency of the Year 

• 2023 Media Agency of the Year finalist 

What we Offer: 

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year  

• Extended long weekends throughout the year with an additional day off each long weekend 

• Wellness & Tech benefits to support what’s most important to you  

• Birthday leave 

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance 

• Local and Global Mobility within the Publicis Groupe network 

Overview

As the Digital Investment Specialist, you will execute digital media investment for a specific roster of clients. You will transform client approved strategies into tactical digital media buys with adherence to brand safety, brand suitability, and quality parameters that enable the achievement of client specific cost guarantees.

Responsibilities

On a day-to-day basis you will work with client planning and strategy teams to transform client approved media strategies into tactical media buys, execute buys through Prisma, manage delivery and provide data for post reporting. You will work with ad operations and media operations to ensure all available integrations and automation is employed and the buying principles, investment allocation and cost guarantees are met on each campaign.

Digital Investment Specialist/Buyer Responsibilities and Duties

• Know the buying parameters of each client you are assigned
• Be familiar with any client specific verification technology
• Ensure monthly vendor level media forecasts are completed on time and accurately
• Develop and oversee digital media buying guides for each client
• Assist in digital media evaluations with strategy and planning teams
• Coordinate with digital media vendors to launch, report and post digital media buys
• Manage contracts/ insertion orders
• Input Digital media buys in Prisma/DDS
• Actualize media spending Assist with financials Clearing of invoice

Qualifications

• The ideal candidate possesses strong analytical and organizational skills, effective written and verbal communication abilities, advanced technical knowledge in the advertising and media industry.
• The Digital Investment Buyer negotiates with media vendors to secure the most cost-effective delivery of objectives; balancing price with quality factors.
• The negotiation is reflective of the strategy & brand requirements of approved campaigns in a team environment.

Additional Information

Starcom  is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom  however, only those candidates selected for an interview will be contacted.