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Full-Time

Associate Director

Account Management

Updated on 10/2/2024

Influential

Influential

201-500 employees

AI-driven influencer marketing platform

AI & Machine Learning
Consumer Goods
Data & Analytics

Compensation Overview

$110k - $120kAnnually

Senior, Expert

Remote in USA

Remote position with preference for candidates on the East Coast.

Category
Customer Success Management
Sales & Account Management
Required Skills
Sales
Communications
Management
Requirements
  • Strong decision-making, organizational, planning, and problem-solving skills with a proven ability to identify and prioritize critical issues
  • Ability to see the campaign execution process on a micro and macro level
  • 7+ years of experience working in a digital or advertising environment required
  • Strong organizational skills with the ability to handle multiple clients and priorities with discretion
  • Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
  • Comfortable working in a startup environment, creating organization and processes where none may already exist
  • Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
  • Up to date on the latest trends and innovations in the social realm
  • Bachelor’s degree or equivalent experience
  • Passion for social media
Responsibilities
  • Driving the overall success of campaigns ranging in budget and complexity for clients across beauty, QSR, auto, CPG, finance, gaming, hospitality, and more by collaborating closely with the operations and sales teams
  • Partnering with sales to understand client objectives, strategies, and goals; providing guidance on best practices based on platform and vertical and anticipating client needs
  • Navigating challenges within the execution process with ease; proving thoughtful solutions for roadblocks encountered on any given project
  • Building new materials for the use of the account management department and beyond; improving processes for more seamless execution of campaigns
  • Preparing reports and analyzing ad performance relative to campaign objectives; providing optimization recommendations
  • Staying on top of the workflow and completion of tasks in our project management platform
  • Organizing timelines, creative concepts and paid media strategies for campaigns ranging anywhere from a one day to a one year flight
  • Maintaining in-depth knowledge of ad products and relevant specs, guidelines, and business rules; manage asset delivery timelines
  • Educating sales and clients on Influential’s core offerings, current industry trends and technologies
  • Developing and fostering strong relationships with clients
  • Managing the monthly billing reconciliation process with finance
  • Mentoring junior team members and sharing learnings across the Account Management discipline

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and effective influencer partnerships, aiming to enhance marketing strategies for its clients.

Company Stage

Series B

Total Funding

$54.1M

Headquarters

Las Vegas, Nevada

Founded

2013

Growth & Insights
Headcount

6 month growth

11%

1 year growth

20%

2 year growth

27%
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Simplify's Take

What believers are saying

  • Influential's partnerships, such as with UniComm Media Group, expand its reach and effectiveness in niche markets like the Hispanic audience.
  • The company's focus on advanced metrics and AI-driven insights provides brands with unparalleled value, potentially leading to higher client retention and satisfaction.
  • Influential's leadership in AI-driven influencer marketing positions it well for future growth as AI continues to evolve and integrate into digital marketing strategies.

What critics are saying

  • The rapid advancement of AI tools could disrupt the influencer marketing space, potentially reducing the need for traditional influencer work.
  • The competitive landscape in digital marketing is fierce, with new entrants and existing giants like Snapchat introducing features that could erode Influential's market share.

What makes Influential unique

  • Influential leverages advanced AI to focus on sophisticated metrics like sales lift and ROAS, setting it apart from competitors who rely on basic social media metrics.
  • The platform's ability to precisely match brands with influencers using AI ensures highly targeted and effective marketing campaigns, unlike more generic influencer platforms.
  • Influential's comprehensive suite of services, including campaign strategy and performance analytics, offers a one-stop solution for brands, differentiating it from competitors who may only offer piecemeal services.