Full-Time

Lifecycle Marketing Manager

Posted on 12/3/2024

HoneyBook

HoneyBook

201-500 employees

Clientflow management platform for freelancers

Consulting
Enterprise Software

Compensation Overview

$100k - $120kAnnually

Junior, Mid

San Francisco, CA, USA

Hybrid role requiring 2-3 days in-office per week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 4+ years of experience working in a growth, engagement, or lifecycle marketing role at a high growth tech company. Experience at product-led or subscription-based companies is a plus
  • Experience in both creating lifecycle strategy and experiment plans as well as hands-on experience building and launching campaigns
  • 2+ years of experience in an enterprise-level marketing automation tool such as Iterable, Braze, Customer.io, etc.
  • Demonstrated experience in A/B testing in lifecycle marketing programs that resulted in improved business metrics
  • Strong analytical skills with the ability to generate hypotheses centered in data, see through the noise, and leverage that knowledge to improve performance
  • Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams
Responsibilities
  • Develop and execute lifecycle marketing campaigns (email, in-app messaging, push notifications, etc.) that engage customers at key touchpoints in their lifecycle
  • Use customer data and segmentation strategies to craft personalized messaging and offers tailored to different audience segments
  • Continuously test and optimize campaigns, leveraging A/B testing and data-driven insights to improve performance
  • Work closely with Product Marketing, Data, and Creative teams to build integrated campaigns that align with the in-product experience
  • Analyze key performance metrics to measure the success of campaigns and provide actionable insights to optimize future initiatives

HoneyBook provides a platform for managing client interactions and projects specifically tailored for independent businesses and freelancers. The platform includes tools for invoicing, contract management, scheduling, and workflow automation, allowing users to streamline their operations. Users can customize templates and integrate with existing tools to enhance their professional image. HoneyBook's features, such as automated replies and interactive proposals, help improve client engagement. Unlike many competitors, HoneyBook focuses on the unique needs of creative professionals and small business owners, offering a subscription-based model with various pricing tiers to suit different requirements. The goal of HoneyBook is to enhance operational efficiency and client satisfaction for its users.

Company Stage

Series E

Total Funding

$465.9M

Headquarters

San Francisco, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

5%

1 year growth

7%

2 year growth

27%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $250 million Series E funding round provides significant capital for growth and innovation.
  • HoneyBook's valuation at $2.4 billion underscores its strong market position and potential for future expansion.
  • The backing by prominent investors like Tiger Global Management and Durable Capital Partners enhances HoneyBook's credibility and resources.

What critics are saying

  • The competitive landscape for CRM platforms is intense, with many established players potentially overshadowing HoneyBook.
  • Rapid scaling and integration of new features could lead to operational challenges and affect service quality.

What makes HoneyBook unique

  • HoneyBook focuses on freelancers and small businesses in creative fields, a niche often overlooked by larger CRM platforms.
  • The company's rapid fundraising and high valuation indicate strong investor confidence and market potential.
  • HoneyBook's platform integrates client experience with financial management, offering a comprehensive solution for independent service-based businesses.

Help us improve and share your feedback! Did you find this helpful?