Customer Marketing Manager

Within 30 Days You’ll:

• Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
• Meet cross-functional colleagues relevant to your role and understand how the many departments can/will play a part in the team’s success
• Familiarize yourself with ChowNows products, updated positioning + segmentation, product roadmap
• Identify low-hanging fruit or quick improvements in existing lifecycle campaigns that can demonstrate early value inclusive of AI activations/ideas
• Take ownership of Pendo, our experience management platform that guides clients through their ChowNow dashboard
• Take ownership of day-to-day B2B2C monthly promotions program.

Within 60 Days You’ll:

• Have a full understanding of our current Lifecycle programs, capabilities, gaps & areas of deficiencies 
• Have partnered closely with the CX team to understand their priorities and identified opportunities to support key initiatives. 
• Have communicated a roadmap for lifecycle optimization & improvements, and identified the cross-functional colleagues/teams and dependencies that will support and enable it
• Codify a perspective on our existing restaurant referral program and identify opportunities for further refinement

Within 90 Days You’ll:

• Have deployed key upgrades and net-new initiatives to improve B2B retention, engagement and adoption of key features.
• Developed key process documentation to address gaps in our process library as needed

You Should Apply If:

• You have 5+ years managing B2B retention/lifecycle marketing is required, B2C/B2B2C experience is preferred
• You have 5+ years deep knowledge of and hands-on experience with Marketo (Iterable experience in addition is preferred)
• You have Hands-on experience with Pendo is preferred
• You are a strategic and tactical thinker able to see the big-picture with an ownership mindset. Able to develop and execute programs from concept to implementation.
• You are a collaborative team player who is skilled in managing diverse stakeholders and fostering cross-departmental partnerships to drive initiatives forward.
• You thrive in ambiguity, taking it as a personal challenge to define a path forward with little oversight from your leadership.
• You are comfortable being the sole Marketer in the room–expertise in bringing cross-functional stakeholders together to advance retention goals, and in helping other teams drive results through close collaboration.
• You have experience designing and implementing A/B, holdout and multivariate tests; executing the analyses of these tests and forming recommendations and a learning agenda for further optimization.
• You have basic knowledge of HTML/CSS, SQL, and experience with customer segmentation is preferred.
• You have a customer-centric mindset with experience using customer insights (qual and quant) to inform business strategy and day-to-day decision-making.
• You have experience developing actionable strategy and creative briefs, providing constructive feedback on creative work.

About Our Benefits:

• Expected base salary: $110,000- $141,750 (depending on candidate location)
• Ongoing training and growth opportunities.
• A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
• Rock solid medical, dental, and vision plans.
• Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
• Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
• 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
• 401(k) Matching
• Employer-contributing student loan assistance program or continuing education reimbursement program
• Employee Stock Incentive Plan.
• Pet insurance for your fur babies
• Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
• Enough freedom to spread your wings while still holding you accountable.