Full-Time
Vice President Sales
Posted on 11/22/2025
TripleLift
201-500 employees
Programmatic advertising marketplace with creative services
Compensation Overview
$380k - $500k/yr
Los Angeles, CA, USA
In Person
 Sales & Account Management (1) |
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- BA Degree or equivalent experience.
- 10+ years of experience leading a national sales organization that sells into Holding Company Agencies, with recent, significant management experience in CTV, Advanced TV, or Retail Media.
- A strong agency rolodex (executives, discipline leads, and account leads) and stellar market reputation.
- Expert knowledge of digital advertising, the programmatic ecosystem, and current industry trends.
- Significant business-development experience, including successfully leading pitches for multi-million dollar portfolio deals.
- Excellent communication and presentation skills, demonstrating executive presence and the ability to operate with complete composure.
- Proven ability to influence and communicate effectively with cross-functional internal teams (Product, Marketing, Finance).
- Demonstrable experience operating with the core principles of a high-growth, dynamic ad-tech environment.
- Lead, coach, and manage teams of sales professionals representing TripleLift at North American agency holding companies, their respective agencies, and direct advertisers.
- Execute and refine the Vision, Strategy, and Metrics for new business generation, revenue retention, key account growth, and product diversification, with an emphasis on scaling CTV and Retail Media revenue.
- Lead and support the sales team in closing complex, multi-year trading agreements and annual commitments, driving client adoption of the full omni-channel portfolio and leveraging our certified Minority-Owned SSP status.
- Oversee territory planning, team goals (OKRs), hiring, training, and professional development for the HoldCo sales organization.
- Ensure diligent team-wide sales pipeline management, accurately and effectively forecasting monthly and quarterly sales, and providing proactive analysis to course correct to goals.
- Maintain and grow relationships with key decision-makers and senior investment/video leads within the largest agencies and holding companies.
- Represent TripleLift as a senior leader and thought leader at industry events, effectively translating technical solutions into plain language business value.
TripleLift operates a programmatic advertising marketplace that helps brands buy and place digital ads. It connects advertisers to inventory across formats such as online video, Connected TV (CTV), display, branded content, and native ads, using automated technology and integration with nearly all major Demand-Side Platforms (DSPs) to manage campaigns from a single interface. The product works by facilitating transactions between buyers and publishers, taking a commission on each trade, and offering creative services to design and support ads from start to finish. The company differentiates itself through a strong emphasis on privacy-first and transparent, fraud-proof advertising, aiming to give advertisers clear, measurable results. Overall, its goal is to provide a scalable, privacy-conscious solution that helps top brands reach their audiences effectively across multiple formats and platforms.
Company Size
201-500
Company Stage
Acquired
Total Funding
$1.4B
Headquarters
New York City, New York
Founded
2012
Simplify's Take
What believers are saying
- May 2026 leadership hires strengthen product execution and go-to-market discipline under Dave Helmreich.
- Retail media organic growth rose 110% in 2025, while demand-driven growth increased 24x.
- Cint measurement and Amazon DSP integrations deepen privacy-first performance proof for advertisers.
What critics are saying
- July 2025 layoffs signal demand weakness and continued restructuring across sales and engineering.
- Repeated headcount cuts since 2020 damage retention and advertiser confidence versus Magnite and The Trade Desk.
- TL Spark enters a crowded market where incumbents already control budgets, data, and workflows.
What makes TripleLift unique
- TripleLift is the world's leading Creative SSP across desktop, mobile, CTV, and retail media.
- TL Spark unifies supply, curation, creative, audience data, and measurement into one platform.
- Its publisher first-party data powers cookieless audience activation through OnePlus X technology.
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Benefits
Medical, dental, & vision
Unlimited PTO
401k w/ employer match
Short-term & long-term disability insurance
Company-wide weekly events
Learning & development
Tenure celebrations
Work-life balance
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↓ -1%Publicis Media and TripleLift team up to drive efficient conversions for LU. BACKGROUND Publicis Media aimed to achieve both broad and highly relevant reach, as well as strong conversion rates, for LU. The main objective was to identify and reach consumers with an above-average propensity to purchase within the sweet snacking category, either for themselves or for their household. To meet the defined key performance indicators (CPC and CTR), the team leveraged its partnership with TripleLift, in particular TripleLift Audience, which combines interest signals and behavioral data and is activated through custom programmatic deals. SOLUTION & RESULTS Publicis Media selected TripleLift for its innovative programmatic approach: activating curated deals through a Deal enables seamless integration of creative assets into premium display formats and ensures distribution to the right audiences, at the right moment, in the most relevant placements. The ongoing optimization also generated time savings for Publicis's buying teams. The use of data incurs no additional cost, allowing Publicis to maintain competitive CPMs throughout the campaign. As a result of the performance, Publicis Media and TripleLift continue to partner and build upon the strong performance of this campaign.
TripleLift, a creative supply-side platform, has released a Total Economic Impact study conducted by Forrester Consulting showing its Creative Formats delivered a 272% return on investment for advertising agencies. The study, based on interviews with six global agency decision-makers, found organisations achieved a net present value of $2.2 million over three years. The research examined a composite organisation spending $1.2 million annually with TripleLift, which realised $3 million in total benefits. Key findings included a $3.70 return on ad spend, $1.3 million in incremental profit, and 40 hours saved per campaign through creative assembly automation, totaling $357,000 in avoided labour costs. TripleLift's platform enables programmatic activation of native, display, branded video and CTV formats whilst reducing manual work and operational friction.
TripleLift and Cint partner to offer cookieless brand measurement. Triple Lift, Inc. is thrilled to announce an expanded partnership with Cint, and the launch of its new server-to-server integration. This innovative integration creates a seamless, direct line of communication between TripleLift's and Cint's servers, allowing for accurate campaign impact measurement and significantly reducing the potential for errors. In 2022, TripleLift acquired 1plusX, a data management platform for publishers to build and activate first-party audiences, as a first step into a privacy-first future. The use of cookieless solutions has grown exponentially, making it difficult to track campaign exposures and therefore field respondents for impact measurement studies. Since then, Triple Lift, Inc. has partnered with Cint to find innovative ways to bridge the gap on tagless measurement. In 2024, Triple Lift, Inc. started testing if Triple Lift, Inc. could achieve statistically significant measurement for brand lift and awareness campaigns in a completely cookieless environment. This led to the development of its new server-to-server solution, which is not only more robust but also much more efficient. "We are excited to deepen our partnership with TripleLift and provide a first-of-its-kind solution that empowers advertisers to measure brand lift with confidence, regardless of cookies," said Kathryn Failon, Senior Director, Data and Measurement at Cint. "By enabling a seamless, server-to-server connection, we are making it easier than ever for advertisers to measure their campaigns in a privacy-first world." This new integration offers several key benefits for advertisers including: * Seamless activation: No more tagging creatives to perform brand measurement. Triple Lift, Inc. can toggle the measurement on its side on a per-deal basis, making it easier than ever to activate. * Trust and transparency: Since outcomes are measurable with an independent third-party company, brands can rest assured in achieving measurable outcomes. * No added costs: Despite all these improvements, Triple Lift, Inc. is not increasing any fees or minimums to run brand lift studies. This partnership is a huge step in its journey to building the ultimate ad curation platform. It not only strengthens its ability to deliver a full-funnel solution for advertisers but also fills a massive gap in the measurement space. For more information, please visit the TripleLift and Cint websites.
German power tool manufacturer uses native REC to drive sales around Amazon Prime Day. Einhell, a German manufacturer of power tools and electrical garden equipment, was looking to promote their products around Amazon Prime Day through engaging creative that would cut through the noise around the event. The campaign would run throughout the month of July and drive new and returning customers to purchase on Amazon. Through the agency Xingu, Einhell partnered with TripleLift to execute Native Responsive eCommerce Creative (REC) to promote their products on third-party native suppliers. The units automatically incorporate Amazon Product Detail Page elements such as price, current deals and star ratings. Seeing as TripleLift is the first and only SSP to power this format with Native supply, the brand was confident the campaign would perform efficiently. The campaign drove an efficient CPM that was significantly below benchmark. CTR also performed well which ultimately led to a positive ROAS. Check out the results below.
In fact, DirecTV recently confirmed that it has now partnered with TripleLift to launch programmatic pause ads.