Paytm Labs

Digital payments, loans, investments, and insurance

Growth Management

Growth MarketingConfirmed live in the last 24 hours

Full-timeNoida, Uttar Pradesh, IndiaNo salary listedIn-person

About the Job

Requirements

Six to nine years of experience in growth management, product growth, business strategy, lifecycle marketing, or a related field.
Experience in fintech, digital payments, consumer internet, lending, or financial services, preferably in high-scale businesses.
A proven track record of driving measurable business growth through customer acquisition, product adoption, engagement, and retention.
Strong understanding of GMV, transaction growth, merchant activation, cohort management, and funnel optimization.
Experience with growth analytics, segmentation, experimentation, A/B testing, and data-driven decision-making.
Strong analytical and problem-solving skills, with the ability to translate insights into business outcomes.
Ability to work cross-functionally and manage multiple growth charters.
Strong stakeholder management, communication, and execution skills.
High ownership, a bias for action, and the ability to operate in a fast-paced, ambiguous environment.

Responsibilities

Own key growth metrics, including Card GMV and transactions and Pay By Link GMV and Monthly Active Users.
Drive merchant acquisition and activation, increase product adoption and usage, strengthen retention among high-value cohorts, and expand market share across the Card and Pay By Link businesses.
Own and drive Card GMV and transaction growth through targeted acquisition, activation, and engagement strategies.
Increase card acceptance and adoption among merchants and drive deeper usage among existing card-transacting merchants.
Improve the percentage of active card-transacting merchants and strengthen card penetration and market share.
Identify opportunities to increase transaction frequency, average transaction value, and overall merchant contribution.
Develop strategies to retain and grow high-value card merchant cohorts, focusing on the 80/20 principle and Pareto-based cohort management.
Drive Pay By Link GMV and growth in Monthly Active Users across EDC and non-EDC merchant segments.
Develop growth strategies to improve product discovery, eligibility-led engagement, application conversion, and successful link usage.
Identify opportunities to expand product adoption and engagement across existing and new merchant cohorts.
Work with Product, Risk, Data, and Business teams to optimize acquisition funnels and improve conversion across the customer journey.
Define, own, and track business KPIs across Card and Pay By Link, including GMV, transactions, adoption, active users, retention, and market share.
Use funnel analysis, cohort analysis, merchant segmentation, and behavioral insights to identify growth opportunities.
Design and execute experiments, A/B tests, and targeted growth interventions to improve conversion, engagement, and retention.
Build strategies to protect high-value cohorts, reactivate dormant users, and increase the lifetime value of existing customers.
Establish scalable growth playbooks and lifecycle marketing initiatives across different merchant and customer segments.
Partner with Product, Engineering, Data Science, Marketing, Risk, and Business teams to execute growth initiatives.
Translate business priorities and analytical insights into actionable growth roadmaps with clear success metrics.
Lead and mentor teams, fostering strong ownership, structured problem-solving, and execution excellence.
Continuously identify new growth opportunities across the Card and Pay By Link businesses to drive sustainable and profitable growth.

Desired Qualifications

Exposure to merchant acquiring, card payments, lending, or similar financial products.

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:

- We are looking for a strategic, data-driven Growth leader to drive business growth across Card payments and Pay By Link (PBL) within the Paytm for Business ecosystem.

- The role will own key growth metrics, including Card GMV and transactions and PBL GMV and Monthly Active Users (MAUs).

- The ideal candidate will be responsible for driving merchant acquisition and activation, increasing product adoption and usage, strengthening retention among high-value cohorts, and expanding market share across these businesses.

- This is a high-ownership role requiring strong growth strategy, analytical capabilities, experimentation and execution.

- The candidate will work closely with Product, Engineering, Data, Marketing, Risk and Business teams to build scalable growth initiatives and deliver measurable business outcomes.

Key Responsibilities:

1. Card Business Growth:

- Own and drive Card GMV and transaction growth through targeted acquisition, activation and engagement strategies.

- Increase card acceptance and adoption among merchants and drive deeper usage among existing card-transacting merchants.

- Improve the percentage of active card-transacting merchants and strengthen card penetration and market share.

- Identify opportunities to increase transaction frequency, average transaction value and overall merchant contribution.

- Develop strategies to retain and grow high-value card merchant cohorts, with a focus on the 80/20 principle and Pareto-based cohort management.

2. Pay by Link (PBL) Growth:

- Drive PBL GMV and growth in Monthly Active Users (MAUs) across EDC and non-EDC merchant segments.

- Develop growth strategies to improve product discovery, eligibility-led engagement, application conversion and successful usage of links.

- Identify opportunities to expand product adoption and engagement across existing and new merchant cohorts.

- Work with Product, Risk, Data and Business teams to optimize acquisition funnels and improve conversion across the customer journey.

3. Growth Analytics, Retention and Experimentation:

- Define, own and track business KPIs across Card and PBL, including GMV, transactions, adoption, active users, retention and market share.

- Use funnel analysis, cohort analysis, merchant segmentation and behavioral insights to identify growth opportunities.

- Design and execute experiments, A/B tests and targeted growth interventions to improve conversion, engagement and retention.

- Build strategies to protect high-value cohorts, reactivate dormant users and increase the lifetime value of existing customers.

- Establish scalable growth playbooks and lifecycle marketing initiatives across different merchant and customer segments.

4. Cross-functional Leadership and Executions:

- Partner with Product, Engineering, Data Science, Marketing, Risk and Business teams to execute growth initiatives.

- Translate business priorities and analytical insights into actionable growth roadmaps with clear success metrics.

- Lead and mentor teams, fostering strong ownership, structured problem-solving and execution excellence.

- Continuously identify new growth opportunities across the Card and PBL businesses to drive sustainable and profitable growth.

What We’re Looking For:

- 6–9 years of experience in growth management, product growth, business strategy, lifecycle marketing or a related field.

- Experience in fintech, digital payments, consumer internet, lending or financial services, preferably in high-scale businesses.

- Proven track record of driving measurable business growth through customer acquisition, product adoption, engagement and retention.

- Strong understanding of GMV, transaction growth, merchant activation, cohort management and funnel optimization.

- Experience with growth analytics, segmentation, experimentation, A/B testing and data-driven decision making.

- Exposure to merchant acquiring, card payments, lending or similar financial products would be an advantage.

- Strong analytical and problem-solving skills, with the ability to translate insights into business outcomes.

- Demonstrated ability to work cross-functionally and manage multiple growth charters.

- Strong stakeholder management, communication and execution skills.

- High ownership, a bias for action and the ability to operate in a fast-paced, ambiguous environment.

Why Join Us?

At Paytm, you will have the opportunity to build and scale growth initiatives across a large merchant and financial services ecosystem. With a broad customer base, millions of merchants and rich behavioral data, you can drive meaningful business impact while helping bring more Indians into the mainstream economy through technology.

Requirements at a Glance

Experience Level: Senior

Benefits

Health & Wellbeing - Your group health benefits are 100% funded by us, and start on your first day.
Travel the World - Even though we are currently working remotely, usually our employees make frequent international business-related trips while working on exciting projects.
Continuous Learning - We're passionate about learning and strive to constantly improve and innovate. We learn from others, our challenges & our successes.
Connection - In this virtual world, we stay connected through events like game nights, movie nights, arts & crafts sessions (like Origami), meditation sessions, and much more.
Autonomy & Flexibility - You get to define how you want to make an impact. We truly believe that great things happen when people are given the trust and freedom to create their own path.
Beautiful Office - Whenever we return back to the office, you’ll get to check out our awesome workspace, complete with pool and ping pong tables, a snack-filled kitchen, and tons of cozy work spaces.

About the Company

Paytm Labs

Digital payments, loans, investments, and insurance

Paytm Labs offers an integrated digital payments and financial services platform in India for individuals and businesses, covering UPI payments, mobile recharges, bill payments, ticket bookings, loans, investments, insurance, metro cards, and more. Users initiate payments or financial actions in the app, which are processed through UPI and payment gateways, with revenue from transaction fees and commissions on financial services. It differentiates itself through a large ecosystem of merchants and users, a wide range of services in one app, and a focus on customer support and trust. Its goal is to make a broad set of financial services easily accessible to mass-market users while growing revenue via payment processing and financial services partnerships at scale.

Company size: 10,001+
Company stage: IPO
Headquarters: Noida, India
Founded: 2014

Recently Posted Jobs

Explore more opportunities at Paytm Labs

See more jobs