Associate Manager

Purpose of the Role:
The Associate Manager, Performance Marketing plays a critical role in driving acquisition by executing targeted paid media, affiliate strategies, and organic traffic through SEO. This role focuses on growing Pampered Chef’s new-to-file customer base through data-driven, results-oriented marketing initiatives that align with the company's broader business goals.

Responsibilities:

• Channel Strategy – Develop and execute integrated plans across paid, affiliate, and SEO to drive growth and efficiency.
• Budget & Forecasting – Manage spend, forecast ROI, and optimize CAC and ROAS.
• Performance Optimization – Continuously test and improve campaigns, offers, and SEO rankings.
• Cross-Functional Collaboration – Work with creative, technology, and tech teams to ensure campaign success.
• Analytics & Reporting – Track KPIs, perform root cause analysis, and share actionable insights with stakeholders.
• Partner & Agency Management – Oversee agencies, negotiate with affiliates, and grow strategic partnerships.

Measures of Success:

• Meet all acquisition KPI’s for ROAS, CAC, CTR, and others
• Deliver new strategies across different channels, such as YouTube and connected TV
• NTF (New-to-File) Growth – Measures success in acquiring new customers across paid, affiliate, and organic channels.
• Conversion Rate & Traffic Growth – Tracks how effectively traffic from paid, affiliate, and SEO channels converts into sales or leads

Education and Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or industry certifications (e.g., Google Ads, Meta Blueprint, HubSpot, SEO) preferred.
• 6+ years of experience with 4+ years of experience in performance marketing, with direct ownership of Paid Media, Affiliate Marketing, and SEO strategies.
• Proven track record of driving measurable growth in prior roles, including increasing new customer acquisition, ROAS, and channel efficiency.
• Demonstrated success managing annual budgets of $500K+, with a focus on optimizing spend and reducing CAC.
• Proven ability to grow organic traffic through content strategy, technical SEO, and on-page optimization.
• Hands-on experience with affiliate platforms like CJ, Impact, or ShareASale—leading partner recruitment, optimizing commissions, and scaling performance.
• Agency background or extensive experience managing agency relationships, ensuring alignment with business goals and KPIs.
• Experience with different types of Affiliate partnerships e.g. CLO, ConnectedTv
• Proficiency in key tools including:
• Google Ads, Meta Ads Manager, Bing Ads
• GA4, Looker Studio, Google Tag Manager
• Affiliate dashboards (CJ, Impact, etc.)
• SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Google Search Console)
• Analyze the effectiveness of our digital campaigns and optimize accordingly to help our brand achieve the best possible cost per action, click-through rate, and CPC metrics
• Research our competitors to ensure our offerings/ads are competitive within the marketplace
• Examine ongoing results to identify campaign trends and deliver actionable insights and recommendations for improvements
• Maintain and monitor keyword performance, account daily and monthly budget caps, impressions, quality score, and other key performance metrics
• Oversee, manage, and generate weekly and monthly reporting for all major metrics
• Strong communication and negotiation skills, with the ability to influence both internal teams and external partners.
• Comfortable thriving in fast-paced, test-and-learn environments, with a growth mindset and strong business acumen.
• Highly analytical and results-oriented, capable of building dashboards, analyzing performance, and delivering actionable insights

Compensation and Benefits:

The anticipated salary range for this position starts at $85,000 annually, depending on experience and qualifications. This role is eligible for a performance-based bonus based on individual and company performance. This position includes a comprehensive benefits package, which includes:

• Medical, dental and vision insurance
• Company-paid life insurance with additional voluntary coverage options
• Disability insurance
• Additional voluntary benefits
• 401k match
• Flex PTO
• Paid Parental leave
• 30%+ discount on Pampered Chef Products and product giveaways
• FREE onsite fitness center and sports court
• Premium Care.com membership

Pampered Chef currently follows a hybrid schedule at the headquartered office in Addison, IL. The expectation is for employees to be in the office on Tuesday, Wednesday, and Thursday every week.