Full-Time

Director of Partner Marketing

Crm

Posted on 5/14/2024

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven marketing personalization platform

Data & Analytics
AI & Machine Learning
Financial Services
Consumer Goods

Senior

Remote in USA

Required Skills
Sales
Marketing
Requirements
  • 8+ years of experience in partner marketing and communication
  • Strong skills in marketing strategy and ability to drive creation and execution of programs in a fast-paced environment
  • Experience in working with Technology Alliances and SI partners
  • Excellent communication (written and verbal), reporting, and presentation skills
  • Ability to influence, motivate, and work in a cross-functional matrix environment
  • Understanding of various marketing activities including field marketing, digital marketing, and experience events
Responsibilities
  • Plan, develop, and drive integrated marketing campaigns with Alliances and SI partners
  • Cultivate and grow relationships with marketing teams at partner sites
  • Work with Partner Marketing to develop joint value propositions
  • Identify and launch Sales Plays aligned with the CRM go-to-market strategy
  • Solidify Zeta presence at Partner events and co-marketing at industry events
  • Provide insights into progress and effectiveness of strategic campaigns
  • Budget tracking and utilization in partnership with field marketing and partner managers

Zeta Global operates at the forefront of digital marketing through its advanced Zeta Marketing Platform (ZMP) which harnesses artificial intelligence to analyze consumer data effectively. This allows brands to tailor personalized experiences across multiple channels such as Email, Connected TV, SMS, and Social Media. A career at this company offers the opportunity to be part of a team that is dedicated to leading the dynamic field of technology-driven marketing, providing a unique blend of technical challenge and innovation.

Company Stage

Series F

Total Funding

$630.1M

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

4%

1 year growth

7%

2 year growth

24%