Integrated Marketing Specialist

Your role

We’ve just launched the new version of Workleap, an AI agent for managers. Now the job is to win the market: turn launch momentum into new business, fast. We need someone who builds campaigns across every channel that drive real traction and pipeline, has a real eye for creative, and doesn’t wait for a perfect plan. There’s no campaign playbook here yet, so you’ll build one as you go. Bonus points if you’ve built a campaign engine somewhere that didn’t have one.

Your impact: 

• Help pick the bets. Each quarter, decide which launches we go big on and what winning looks like.
• Get everyone running the same play. One short brief (audience, message, offer, goal) so the team runs one campaign instead of five.
• Ship. Paid, email, web, social, events and sales enablement go live together. Bring in agencies and freelancers when that’s faster, and do it yourself when that’s faster still.
• Make launches land with Sales and customers. Sales has what they need before launch day, and customer marketing gets campaigns that drive adoption.
• Learn fast. Agree on the goal with Growth before launch, check the numbers after, and change the next campaign.
• Use AI to run more campaigns with the same team. Build the workflows from brief to first draft to French adaptation, so the team spends its time on ideas instead of handoffs.

Your team

Marketing at Workleap moves fast. We work out of Slack and make most decisions in a thread, not a meeting. Over the next year, our job is to turn our AI agent for managers into the tool managers reach for first, which means a steady run of campaigns and turning early traction into pipeline. You’ll report to our Head of Marketing and work side by side with our content lead and growth marketing manager: they bring the story and the channels, you turn it into a campaign and get it out the door. Sales, Product and Customer Success are part of every launch.

What you'll bring

• You make calls without perfect information, ship, and explain what happened in a few clear lines, including when it didn’t work.
• 4+ years in B2B SaaS marketing, running integrated, multi-channel campaigns end to end. You can point to campaigns you led and the pipeline or revenue they drove.
• You’ve led campaigns, not just coordinated them. You set the strategy, wrote the brief, and made the call when priorities collided.
• Taste. You can tell a big idea from a busy one, give creative feedback that makes the work better, and write a headline, email or landing page yourself when it’s faster.
• You know how B2B channels work together across the funnel, from paid and lifecycle to events and sales enablement.
• You get great work out of agencies and freelancers, and roll up your sleeves when that’s quicker.
• You set goals before launch, read the results after (HubSpot or similar), and manage a campaign budget.
• You use AI tools like Claude in your daily work, and you’ve built at least one workflow your team still uses.
• You’ve done this with a small team and a tight budget.
• Nice to have: taken a product from 0 → 1, HR industry perspective, an SMB audience, running campaigns in both English and French.
• English is required. Most of our buyers are in the US and English Canada, and most of the campaigns you’ll run are in English first. French is an asset.

Most of this sounds like you? Apply.

What the job comes with

• Base salary: $80,000 - $105,000. This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate's region to align with local market conditions.
  
  • OTE: $85,000 - $120,000
• LTIP program, share in Workleap's long-term growth.
• RRSP + Family health insurance + telemedicine + annual wellness budget.
• Flexible vacation policy.
• Remote work, with access to our Montreal office.
• In-person gathering twice a year.
• Claude access, for everyone.