Senior Generative Search Specialist

We’re Looking For A: Senior Generative Search Specialist owns both the strategy and the technical tooling needed to secure brand visibility inside AI-generated answers (Google AI Overviews/SGE, Microsoft Copilot, ChatGPT, Perplexity, etc.). The role blends classical SEO thinking (authority, semantics, E-E-A-T) with modern LLM tactics (prompt engineering, vector retrieval, fine-tuning) to measure, influence, and safeguard how our products and messages surface in generative search dialogs.

Location: Woodland Hills, CA (Hybrid) 

What You’ll Be Doing:

• Strategic Frameworks: Define ranking levers for each major SGE/LLM surface, map them to traditional SEO signals, and build quarterly playbooks for content, link, and technical teams.
• Tooling & Automation: Design Python pipelines that: (a) scrape/refresh AI-generated answers at scale, (b) classify sentiment & factual accuracy, and (c) alert on hallucinations or brand gaps.
• Generative Content Experimentation: Prototype RAG-based content modules (e.g., “FAQ copilot” blocks, data-injected snippets) and run A/B tests to prove lift in SGE inclusion, CTR, or mention share.
• LLM Fine-Tuning & Guardrails: Create lightweight fine-tunes or embeddings collections so internal chatbots echo current product claims and comply with regulatory language.
• Cross-Functional Enablemen: Run quarterly workshops for Brand, Legal, and CX teams on “How AI sees us” and embed guardrails into briefing templates.
• Data Storytelling & Reporting: Publish an executive dashboard with a “Brand Share of Voice in AI” index, backed by statistically significant sampling.
• Innovation Scouting: Track emerging LLM search surfaces, run pilots, and propose budget for promising bets.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• 5 + yrs hands-on technical & content SEO experience; schema, internal linking, E-E-A-T.
• Solid Python, Pandas, SQL, REST skills; including prototyping with LangChain or LlamaIndex; basic model fine-tuning
• Knowledge of A/B test design, causal inference basics, Tableau/Looker or Streamlit dashboards.
• Ability to translate ML insights into non-technical language; workshop facilitation.
• Experience manipulating knowledge graphs / entity SEO
• Spark or BigQuery for high-volume scraping; experience with vector DBs (Pinecone, Weaviate).
• Statistical modeling (Bayesian, uplift modeling).
• Public-facing thought-leadership or conference speaking.
• Bachelor’s in Computer Science, Data Science, Information Systems, or Marketing.
• Master’s in a quantitative field preferred
• 5 + yrs hands-on technical & content SEO experience; schema, internal linking, E-E-A-T.
• Solid Python, Pandas, SQL, REST skills; including prototyping with LangChain or LlamaIndex; basic model fine-tuning
• Knowledge of A/B test design, causal inference basics, Tableau/Looker or Streamlit dashboards.
• Ability to translate ML insights into non-technical language; workshop facilitation.
• Experience manipulating knowledge graphs / entity SEO
• Spark or BigQuery for high-volume scraping; experience with vector DBs (Pinecone, Weaviate).
• Statistical modeling (Bayesian, uplift modeling).
• Public-facing thought-leadership or conference speaking.

Golden Perks & Benefits: 

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. 
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. 
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. 
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. 
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs. 
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. 
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees. 
• For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. 
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here.

The base salary range is $100,000 - $150,000, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.