XM

Global forex and CFD broker

Senior Performance Marketing Executive

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeNo salary listed

About the Job

Requirements

A Bachelor of Science or Master of Science in Mathematics, Statistics, Marketing, or a related field is required.
At least 4 years of experience in a similar position is required.
In-depth knowledge of digital advertising platforms and tools, including Google Ads, Meta Ads, X Ads, TikTok Ads, Google Analytics 4, and Data Studio, is required.
Advanced Microsoft Excel skills are required.
Strong analytical skills and the ability to interpret data to make informed decisions and optimize campaign performance are required.
The candidate must be able to communicate orally and in writing in English.
The candidate must be organized and able to adapt to changing priorities, manage multiple projects simultaneously, and work in a fast-paced, dynamic environment.

Responsibilities

Develop and execute performance marketing strategies to meet predefined goals.
Conduct audience research and segmentation to identify target demographics, interests, and behaviours for effective campaign targeting.
Prepare reports and performance summaries communicating campaign outcomes, insights, and recommendations to stakeholders.
Continuously monitor and analyze campaign data, and make strategic adjustments to optimize performance and maximize key performance indicators.
Manage advertising budgets and use performance analysis and return on investment to make data-driven budget allocation decisions across campaigns.
Stay up to date with industry trends, emerging technologies, and best practices in performance marketing to improve campaign strategies and techniques.
Conduct competitor analysis to understand the strengths, weaknesses, and strategies of key competitors.
Collaborate with internal and external stakeholders to ensure successful execution of marketing campaigns.

Desired Qualifications

Experience in programmatic advertising is a plus.

The Role:

We are seeking a talented and data-driven Senior Performance Marketing Executive to join our team in a rapidly growing, fast-paced, and agile environment. In this role, you will be responsible for planning, executing, and optimizing performance marketing campaigns to drive specific actions and achieve our business objectives. Your expertise in digital marketing, analytics and optimization techniques will play a critical role in achieving our marketing objectives and maximizing return on investment (ROI).

The main responsibilities of the position include:

Develop and execute performance marketing strategies to meet predefined goals
Conduct thorough audience research and segmentation to identify target demographics, interests, and behaviours for effective campaign targeting
Prepare comprehensive reports and performance summaries to communicate campaign outcomes, insights, and recommendations to stakeholders
Optimize campaign performance through continuous monitoring, data analysis, and strategic adjustments to maximize key performance indicators (KPIs)
Manage advertising budgets and make data-driven decisions to allocate budget across campaigns based on performance analysis and ROI
Stay up to date with industry trends, emerging technologies, and best practices in performance marketing to continuously improve campaign strategies and techniques
Conduct competitor analysis to understand the strengths, weaknesses, and strategies of our key competitors
Collaborate with internal and external stakeholders to ensure the successful execution of marketing campaigns

Main requirements:

BSc/MSc in Mathematics, Statistics, Marketing, or a related field
At least 4 years of experience in a similar position
In-depth knowledge of digital advertising platforms and tools, such as Google Ads, META ads, X ads , Tik Tok ads, Google Analytics 4, Data Studio and other relevant platforms
Experience in programmatic ads will be a plus
Advanced Microsoft Excel skills
Strong analytical skills and ability to interpret data to make informed decisions and optimize campaign performance
Self-motivated and results-oriented mindset
Eagerness to learn new tools and technologies
Highly organized and be able to adapt quickly to changing priorities and thrive in a fast-paced, dynamic environment by managing multiple projects simultaneously
Excellent oral and written communication skills in English

Benefit from:

Attractive remuneration package plus performance related reward
Private health insurance
Corporate pension fund
Intellectually stimulating work environment
Continuous personal development and international training opportunities

The Hiring Experience: What Awaits You

Let’s Connect – Intro Chat with Talent Acquisition
Test your edge – Aptitude Assessment
Deep Dive – First Interview with Your Future Team
Bring It to Life – Role-Specific Take-Home Task
Test your edge – Personality Assessment
Final Connection – Final Interview

All applications will be treated with strict confidentiality!

By submitting this application, I confirm that I have read and agree to the terms of the Privacy and Data Protection Notice and the Confidentiality Undertaking.

About the Company

XM

Global forex and CFD broker

XM is a forex and CFD broker that helps people trade currencies and other financial instruments online. It operates a trading platform where clients can buy and sell currencies and CFDs through account holders in multiple languages. The product works through a global team and offices; clients access markets via XM’s platform and tools, with support and services offered in over 30 languages. XM differentiates itself by its culture and people-focused approach: a large workforce (over 1,700 professionals across seven offices) and an emphasis on its values Big. Fair. Human., with programs for learning, wellbeing, diversity and inclusion, and flexible work arrangements. The company aims to be a leading global fintech provider by delivering reliable service, ongoing development for users and staff, and a strong focus on customer and employee wellbeing.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Limassol Municipality, Cyprus
Founded: 2009

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