General Manager, TikTok Shop Operations - TikTok Shop Operations
About the job
- 10+ years of experience in e-commerce, social commerce, digital marketing, marketplaces, consumer brands, or a related field, with significant leadership experience.
- Deep understanding of TikTok Shop and social commerce, including creators, affiliates, content, live shopping, paid media, promotions, and platform mechanics.
- Demonstrated experience owning or significantly influencing a profit and loss statement and managing a business against revenue, margin, and profitability goals.
- Proven ability to lead and scale high-performing, cross-functional teams.
- Strong commercial instincts and experience working directly with brands, clients, or external partners.
- A track record of driving meaningful revenue growth and turning strategy into execution.
- Strong analytical and financial acumen, including comfort with unit economics and performance data.
- Executive presence and communication skills sufficient to influence internal teams and senior brand stakeholders.
- An entrepreneurial mindset and comfort operating in ambiguity, building new processes, and creating structure where it does not yet exist.
- High ownership, urgency, action orientation, and problem-solving ability.
- Own the financial performance of the TikTok Shop business, including revenue, gross margin, contribution, forecasting, and operating efficiency.
- Develop and execute the strategy for growing the TikTok Shop business across brands, categories, creators, content, and commerce.
- Serve as a senior strategic partner to brand clients, helping them develop and execute TikTok Shop strategies that drive sustainable growth.
- Partner with sales and business development to identify, pitch, and win new brand opportunities while expanding existing relationships.
- Work with marketing, creative, content, and merchandising teams to build campaigns, promotions, live commerce programs, and product strategies.
- Lead and develop cross-functional social commerce teams spanning account management, sales, operations, marketing, and other functions.
- Build the organizational structure, processes, and talent needed to scale.
- Oversee the operating engine across storefronts, campaigns, promotions, affiliates, creators, live shopping, inventory considerations, and platform initiatives.
- Establish key performance indicators, reporting, and operating cadence to understand growth drivers and optimization opportunities.
- Partner with the Chief Operating Officer, Finance, Sales, Marketing, Creative, and other leadership teams to align priorities and drive company-wide growth.
- Stay connected to TikTok Shop trends, platform changes, emerging commerce models, creator dynamics, and competitive activity.
About the company
SuperOrdinary connects brands with a global pool of over 50 million content creators through a software-enabled creator marketplace, helping brands reach Gen Z with influencer-created content. Brands use its tools to find, collaborate with, and scale influencer campaigns, turning creators' content into marketing at scale. It supports brand expansion into fast-growing markets like China, Thailand, Singapore, and Malaysia through local teams and networks that act as extensions of the brands. It also operates GALAGALA, a multi-brand e-commerce platform curated by creators that blends social shopping with distribution, and offers guidance for navigating the Amazon marketplace to optimize U.S. presence; the overall goal is to grow brands by combining e-commerce, social media, and influencer marketing.
Company Size
51-200
Company Stage
N/A
Total Funding
$27M
Headquarters
Huangpu, China
Founded
2018
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Simplify's Take
What believers are saying
- SuperOrdinary said April 2026 its final private round precedes a planned public offering.
- Management forecasts $299 million 2026 revenue, up from $244 million in 2025.
- Latin America expansion and new Los Angeles studios broaden growth beyond China and Amazon.
What critics are saying
- Simon Pompan exited Fanfix and SuperOrdinary in March 2026, weakening product leadership.
- The April 2026 private placement before IPO exposes valuation reset if public markets stay closed.
- Fanfix faces creator churn to Passes and other lower-fee platforms, eroding recurring revenue by 2027.
What makes SuperOrdinary unique
- SuperOrdinary combines brand acceleration, creator monetization, and marketplace operations across China and America.
- Fanfix gives SuperOrdinary direct Gen Z creator revenue, not just agency fees.
- SuperOrdinary Studios, launched July 2025, extends commerce into creator-led entertainment IP.
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Benefits
- Hybrid Work Options