INACTIVE
Full-Time
Marketing Coordinator
Posted on 4/9/2024
Manufacturer of guitars, basses, and amplifiers
Consumer Goods
Hardware
Compensation Overview
$17.88 - $35.76Hourly
+ Medical + Dental + Equipment Purchase Program
Junior, Mid, Senior
Los Angeles, CA, USA + 1 more
Required Skills
Adobe Creative Suite
Management
Social Media
Marketing
Customer Service
Video Editing
Data Analysis
Requirements
- Minimum 2 years of experience in marketing, social media, content production, or community management
- Bachelor of Arts in Communication, Music, or related field required
- Proficient guitar knowledge with a strong understanding of the FMIC Specialty brands
- Experience with social media management tools like Khoros, Creator Studio, and YouTube Analytics and the CRM Tool Iterable
- Proficiency in Adobe Creative suite including video editing and graphic design
- Experience with crisis management, customer service, and social media moderation
- Exceptional writing skills
- Ability to multitask and meet deadlines in a fast-paced work environment while working with the team to prioritize tasks
- Extremely detail-oriented
Responsibilities
- Develop posts across Specialty Brand Channels including Instagram, Facebook, Twitter, and YouTube accounts through the creation and curation of quality content
- Manage a social media calendar that aligns with business priorities, write copy and post content across all channels
- Engage with and build community, creating a true 2-way dialogue with fans, which can include (but not limited to) UGC collection and distribution, assisting in giveaway execution, engaging in the comments section, etc.
- Manage artist content including playthroughs, riff videos, cultural moments, etc. with the regional and global teams, ensuring artist content is integrated in an authentic and relevant way
- Work closely across Artist Relations, Integrated Marketing, Public Relations, and Creative teams to ensure social content is aligned with the overall marketing strategy
- Implement best practices across channels (hashtag, tagging & posting strategies)
- Extremely data-driven with the ability to optimize content based on insights: focus on audience growth, engagement, conversion, and sentiment
- Report on channel and campaign performance and make strategic recommendations for content optimization
- Stay up to date on all channel features and emerging platforms
- Support development and execution of PR strategies across Specialty brands
- Draft internal media updates on product launches and global campaigns for executive-wide distribution
- Write external media facing press releases, fact sheets, media briefings, pitches and other planning materials
- Maintain updates on overall PR calendars and internal asset procedures (Dropbox, Google Drive, etc.)
- Create targeted talent and press distribution lists for information while maintaining and building MI media relationships and overall MI outreach for the year
- Draft and manage media briefing docs for executive and artist interviews. Support press needs with asset and publicity materials, assisting with interview schedules
- Assist in CRM surrounding key product launches across all brands
- Additional duties as assigned
Fender is a prominent manufacturer of electric and acoustic guitars, basses, amplifiers, and accessories, offering a diverse product line with vintage-style pickups and sleek designs suitable for musicians of all levels. Their products cater to both beginners and professional musicians, featuring a range of technologies and designs to meet various musical needs.
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
1946
Growth & Insights
Headcount
6 month growth
↑ 2%1 year growth
↑ 7%2 year growth
↑ 13%INACTIVE