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Abbott

Makes heart devices, glucose sensors and lab tests

Product Manager

Product MarketingPosted on Nov 3
Full-timeAsunción, ParaguayNo salary listed

About the Job

Requirements

  • A university degree in Marketing, Commercial Engineering, Business Administration, Economics, or a related field is required.
  • At least 3 to 5 years of experience in Marketing, Product Management, or Brand Management is required.
  • Demonstrated experience developing and implementing marketing strategies and managing brands is required.
  • Experience with product launches and portfolio lifecycle management is required.
  • Experience in market analysis, demand planning, and budget management is required.
  • Experience leading cross-functional projects and working with diverse stakeholders is required.
  • Advanced knowledge of market analysis tools and commercial performance evaluation is required.
  • Intermediate-to-advanced proficiency in Microsoft Office, especially Excel and PowerPoint, is required.

Responsibilities

  • Develop, lead, and execute comprehensive marketing strategies for assigned brands to support sustainable business growth, profitability, and competitive positioning.
  • Manage assigned brands throughout their lifecycle, including identifying market opportunities, analyzing competition, segmenting customers, strategic planning, forecasting, pricing, launches, innovation, portfolio optimization, and commercial performance improvement.
  • Coordinate with Commercial, Medical, Regulatory, Supply Chain, Finance, Compliance, and Supply Planning teams to execute initiatives aligned with corporate strategy and applicable regulations.
  • Design, develop, and implement strategic and tactical marketing plans for assigned product lines.
  • Define brand positioning, segmentation, and value propositions to improve competitiveness and growth.
  • Identify portfolio opportunities for expansion, optimization, and strategic differentiation.
  • Lead product lifecycle management, including launches, line extensions, repositioning, and discontinuations.
  • Monitor market trends, the competitive environment, and customer needs to develop strategic recommendations.
  • Prepare and manage sales forecasts by channel and product, maintaining forecast accuracy.
  • Coordinate inventory, supply, and medical sample planning with Supply Chain, Finance, and commercial teams.
  • Monitor variances and develop corrective action plans to minimize stock and obsolescence risks.
  • Monitor and analyze business indicators, including sales, market share, growth, profitability, return on investment, coverage, and promotional effectiveness.
  • Turn market and commercial performance data into actionable recommendations for decision-making.
  • Identify business growth opportunities and potential risks.
  • Lead the development and approval of promotional and scientific materials, ensuring strategic consistency and regulatory compliance.
  • Ensure promotional campaigns are effectively executed across all customer interaction channels.
  • Evaluate initiative impact and continuously optimize invested resources.
  • Lead launches of new products and indications, as well as innovation projects.
  • Coordinate cross-functional teams through all launch stages to support successful execution.
  • Promote innovative tools and approaches that improve healthcare professionals’ experience and strengthen brand positioning.
  • Develop strategic relationships with key opinion leaders, scientific societies, relevant institutions, and other key stakeholders.
  • Represent the company at scientific activities and events related to assigned brands.
  • Build partnerships that strengthen brand positioning and reputation.
  • Manage the annual marketing budget for assigned brands.
  • Allocate resources appropriately and meet profitability objectives.
  • Evaluate the financial impact of initiatives and maximize return on investment.
  • Ensure promotional, scientific, and commercial activities comply with corporate policies, compliance requirements, local regulations, and company ethical standards.
  • Participate in internal audits and continuous improvement processes.

Desired Qualifications

  • Additional training in Strategic Marketing, Product Management, or related areas is desirable.
  • Advanced English proficiency is desirable.

About the Company

Abbott

Makes heart devices, glucose sensors and lab tests

Abbott makes medical devices, diagnostic tests, nutrition products and branded generic drugs for hospitals, laboratories, pharmacies and patients. Its best-known product is the FreeStyle Libre, a coin-sized sensor worn on the upper arm that tracks blood sugar around the clock without routine finger pricks. Its other lines run from heart valves, pacemakers and brain stimulators to lab analyzers, rapid tests and mail-in colon cancer screening kits, and Abbott earns money by selling these products to health systems, labs, retailers and consumers. The company was founded in 1888 by Chicago physician Wallace Abbott and is based in Abbott Park, Illinois.

Company size
10,001+
Company stage
IPO
Headquarters
Abbott Park, IL
Founded
1888

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