Brand and Content Manager
BJAK
Brand and Content Manager
BJAK
Online auto insurance marketplace with services
There are over 5 billion users using basic applications today such as email, notes, tasks and calendar, and they’re not AI-native. Our mission is to build proactive applications for anyone in the world who is not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting.
Our first application is an agent-first mobile communication app. We believe building applications that users use daily for communication, coordination and collaboration will help integrate AI into their lives. The net effect is to eliminate misinformation, achieve low coordination costs, and enable high-quality tasks and collaboration at scale with minimal or little prompting.
We are looking for a Brand & Content Manager to own brand positioning, messaging, content strategy and execution as we bring our AI-native applications to a global audience.
You will define how we communicate our products, build a consistent brand voice and lead content creation across all key channels, working closely with PR, product, design and leadership.
Lead content creation end-to-end, from planning and writing to editing and publication
Own brand positioning, target audience strategy, key messaging and tone of voice
Develop content for websites, social media, product launches, campaigns and executive communications
Translate complex AI concepts into clear, compelling messages for everyday consumers
Work closely with PR on media narratives, announcements and external communications
Maintain brand consistency across channels and optimise content based on performance
5+ years of experience in brand, content marketing or communications, preferably in consumer technology
Proven experience developing brand positioning, messaging and content strategies
Exceptional writing and editing skills, with a strong portfolio of published work
Ability to simplify technical concepts into engaging consumer-facing content
Strong editorial judgement, creativity and hands-on execution skills
Genuine interest in AI, consumer applications and emerging technology
Experience building or launching consumer technology brands
Experience at an AI company or high-growth startup
Experience developing content for global audiences
Bjak.my runs Malaysia's leading online auto insurance marketplace and digital services platform, letting users compare and buy car and motor insurance from multiple insurers and renew road tax instantly. The product works by collecting user details, showing quotes, enabling purchase, and offering added services like nationwide towing and emergency roadside assistance, all through a single platform; revenue comes from commissions on sales and extra services. It differentiates itself with a wide insurer network and a multi-service approach (insurance, road tax renewal, towing, roadside help) backed by MSC Status. Its goal is to make auto-related financial and support services simpler, cheaper, and more accessible for users across Malaysia and the Southeast Asia region, while continuing to save customers money.
Explore more opportunities at BJAK