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The Orchard

Global music distribution and artist services

Vice President Commerce - Catalog

Business OperationsConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$150k - $170k /yrIn-person

About the Job

Requirements

  • At least 15 years of experience in digital commerce, marketing, or distribution, including a significant background in project management and cross-functional global coordination.
  • A track record of building departments, startups, or specialized business units from the ground up and integrating teams into broader operating systems.
  • Deep understanding of the intersection of commerce channels and economic models, including frontline, services, and distribution, to create a global strategy.
  • Advanced experience in P&L management and revenue modeling, and comfort using data tools and automation for scalable global optimization.
  • A strong network of senior-tier relationships across global commerce platforms and digital service providers (DSPs), with a track record of shaping platform strategy and securing high-impact positioning for repertoire.
  • A strong intuitive sense for music culture, artist and repertoire narratives, and timing, with the ability to balance data-driven insights with creative storytelling.

Responsibilities

  • Build and own the Global Catalog roadmap in partnership with the Senior Vice President, establishing operating protocols and key performance indicators that orient the organization toward total repertoire value; integrate catalog priorities into label business planning and coordinate across global territories, Relationship Management, and Services teams.
  • Assume accountability for the Catalog division’s financial health and revenue targets; develop and execute catalog strategies spanning multiple revenue pillars and the full artist and repertoire lifecycle to maximize global market share.
  • Partner with Label Heads and Global Commerce Leads to develop proactive catalog strategies that generate global revenue; align work across digital service providers, physical, direct-to-consumer, radio, YouTube ad sales, and brand partnerships to influence release cycles and create bespoke first-to-market commercial opportunities.
  • Partner with Commerce, Marketing, and Relationship teams to identify culturally relevant moments, artist narratives, and timing that can unlock catalog growth and resurgence, and integrate catalog moments into wider cultural campaigns.
  • Partner with the Analytics team to embed data-driven decision-making; use data, tools, automation, and predictive modeling to scale catalog optimization globally and build repeatable systems that improve efficiency, performance, and viral forecasting.
  • Lead, mentor, and empower a specialized team, fostering an innovative culture that treats each catalog asset with the urgency, creativity, and strategic nuance of a new release.

About the Company

The Orchard

Global music distribution and artist services

The Orchard is a full-service music distribution and services company operating in 47 cities worldwide. It distributes digital and physical music and provides marketing, advertising, brand partnerships, rights management, publishing administration, and royalty accounting, plus video monetization and collaborator splits. It uses technology and data analytics to streamline distribution, track performance, and manage revenue flows, with guidance from a global team and a community of music professionals. Its goal is to empower creators and entrepreneurs to grow their audiences and adapt to the global music industry.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$200M
Headquarters
Nashville, TN
Founded
1997

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