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Full-Time

Director – Growth & Business Strategy

Posted on 6/27/2024

Placer Labs

Placer Labs

501-1,000 employees

Location analytics and customer behavior insights

Data & Analytics
Hardware
Enterprise Software
AI & Machine Learning
Real Estate
Aerospace

Compensation Overview

$125k - $175kAnnually

+ Sales-based Commissions + Equity Awards

Expert

Remote in USA

Category
Business Development
Business & Strategy
Growth & Marketing
Required Skills
Power BI
Python
Sales
Communications
SQL
Tableau
Business Strategy
Data Analysis
Requirements
  • Bachelor’s degree in Business Administration, Finance, Information Systems, or a related field. An MBA is highly preferred.
  • 10+ years of experience in product management, business intelligence, strategy, or revenue operations.
  • Experience working within a SaaS start-up a must.
  • Strong commercial mindset that biases towards revenue-generating projects and thoughtful about funnel conversion. Experience working with sales teams is preferred.
  • Strong experience with business intelligence solutions and analysis software such as Tableau or Power BI, Google Spreadsheets.
  • Proficiency in SQL and familiarity with Python or other programming languages for data analysis.
  • Demonstrated ability to develop analytic tools and reporting systems that inform business strategies and improve operational efficiency.
  • Excellent communication skills, capable of effectively presenting data analytics and insights to senior leadership.
  • Strong analytical capabilities with the ability to structure hypotheses, build thoughtful analyses, and develop POCs.
  • Ability to work collaboratively with teams across various functions and regions, building strong relationships.
  • Comfortable working with ambiguity and in an iterative environment, adapting style to changing situations and audiences.
  • Proven ability to manage multiple projects simultaneously, prioritize effectively, and drive projects to completion within a fast-paced, service-oriented environment.
Responsibilities
  • Identify and analyze new market opportunities, particularly in under-served or emerging segments, to expand our serviceable available market.
  • Develop hypotheses and prototypes, and collaborate with analysts to create models that validate new market segments.
  • Work closely with SDRs, account executives, vertical leads and pricing teams to experiment and establish appropriate strategies, driving significant market growth.
  • Monitor and analyze sales processes to identify inefficiencies and pain points.
  • Design and implement solutions that enhance sales teams productivity, collaborating with development teams and third-party partners.
  • Build business cases and manage budgets to secure project funding, demonstrating potential ROI from proposed solutions.
  • Manage a broad portfolio of projects, prioritizing based on business impact and resource availability.
  • Maintain a high level of engagement with stakeholders across the company to align project goals with business objectives and ensure seamless execution.

Placer.ai offers businesses insights into the performance of their physical properties through location analytics and customer behavior intelligence. Their technology analyzes data on customer visit trends and demographics, helping clients understand property performance, benchmark against competitors, and identify investment opportunities. Placer.ai stands out by providing accurate, actionable data that empowers clients to optimize their marketing efforts and select ideal locations for new stores. The company's goal is to enable businesses to enhance their strategies and monitor success in real-time.

Company Stage

Series C

Total Funding

$298.4M

Headquarters

Los Altos, California

Founded

2018

Growth & Insights
Headcount

6 month growth

9%

1 year growth

25%

2 year growth

61%
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Simplify's Take

What believers are saying

  • The partnership with TapClicks enhances Placer.ai's platform by integrating comprehensive marketing analytics, broadening its appeal to marketers.
  • Placer.ai's data-driven insights have proven valuable in high-stakes scenarios, such as analyzing the impact of California's minimum wage hike on fast-food foot traffic.
  • The company's technology is recognized for its accuracy and utility, as evidenced by its use in high-profile retail acquisitions and performance assessments.

What critics are saying

  • The reliance on proprietary technology means that any significant data inaccuracies or system failures could severely impact client trust and satisfaction.
  • The competitive landscape in location analytics is intensifying, with new entrants potentially eroding Placer.ai's market share.

What makes Placer Labs unique

  • Placer.ai's proprietary technology offers real-time insights into customer visit trends and demographic details, setting it apart from competitors who may rely on less timely data.
  • The company's focus on actionable insights for optimizing physical properties and marketing efforts provides a unique value proposition in the location analytics market.
  • Placer.ai's ability to benchmark against competition and identify high-potential investment opportunities gives clients a competitive edge in their respective industries.
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