Senior Analyst
Publicis Groupe
Senior Analyst
Publicis Groupe
Runs advertising and digital transformation services
Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.
Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visitwww.zenithmedia.com
Overview:
We are looking for someone who can come in and immediately make an impact. This will be both in terms of applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships in order to drive campaign efficiency and develop leading technical expertise. Need to work closely with senior members of the Ad Operations Team to successfully execute, manage, and report on digital campaigns. You will be confident with clients and clear in delivering our agency point of view and recommendations.
The successful candidate will have a fully rounded knowledge of digital ad serving, measurement, and associated technology and partners. In addition, the candidate must have data analysis experience, Ad Servers and Tag Management Tools. This role will manage the end-to-end Operations -> Optimization process, including but not limited to:
Advice on campaign set up (3P Vendor setup, tagging, etc.)
Escalation Point for any internal Technology questions/ issues/POV
Discover efficiencies through data structure to create streamlined communication for planning and analytics insights
Proactively identify campaign behavior, reporting, and processes, and escalate issues to peers with a recommendation and solutions
Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams
Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by new capability
Enforce nomenclature to better manage data across the organization
Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
Monitor campaign delivery by post live check to ensure campaigns are running as expected and targeting objectives are met.
Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients
Identify and oversee the deployment of digital technology solutions and partnerships, such as ad servers, data management tools, media planning/buying and billing systems, that deliver against client and organizational needs
Proactive in identifying opportunities to improve and/or create new tools and systems that will drive process efficiencies
Represent agency needs internally and within the marketplace to meet current and future needs of our agency and their clients – and identify where new value can be created for internal and external clients
B.A. or B.S. in Marketing, Advertising or related field
Agency experience highly preferred
2+ years of experience working with trafficking systems, tagging tools and data mining / reporting functions in excel, or other similar tool. (CM360, Double Verify, Flashtalking, Innovid, IAS, Google Analytics, Adobe tools, TMS)
Specifically, candidate must have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process
Tagging experience is important
Must have experience with in Google CM Floodlight implementation QA and troubleshooting, or other container and conversion tag systems such as Tealium
Candidate must have a strong attention to detail, and be able to quality check their work to ensure that data anomalies/mistakes are caught prior to delivery of the reports to the client teams
Candidate must have strong time management capabilities, specifically operationally, to ensure that tasks such as reporting & trafficking are completed on time and accurately
Candidate must be outgoing and able to integrate with a fast-paced digital planning team
Must be able to cultivate excellent relationships with technology and research partners
Must have ability to learn new processes and technology quickly
Should be extremely detail-oriented
Interested in and experienced with technology
Ability to meet deadlines in a fast-paced environment
Hands on, problem solving abilities – “can do” approach (so someone who is a thinker and a doer)
Excellent communication skills – written and spoken
A people person with ability to communicate at all levels who will have various levels of digital knowledge
Basic data management SQL skills a plus
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
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Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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