Full-Time

Enterprise Sales Development Representative

Sales Development, Construction Technology

Posted on 8/23/2025

XYZ Reality

XYZ Reality

201-500 employees

Engineering-grade AR with real-time project controls

No salary listed

Remote in UK

Remote

Category
Sales & Account Management (1)
Required Skills
Cold Calling
Salesforce
Requirements
  • 2+ years enterprise sales experience
  • Construction, AEC or ConTech SAAS sales experience essential
  • Experience with Salesforce, Apollo.io, Global Data, Orum, LinkedIn Sales Navigator and Gong is a benefit
  • You will have worked in a targeted outbound sales, appointment setting or cold calling position
  • Must be able to function as a highly motivated team player within a competitive and fast paced environment
  • Strong communication skills - both written and verbal
  • Comfortable speaking with senior decision makers
  • Comfortable working with multiple account executives
  • A motivated team player and self-starter who has a passion for sales and customer experience
  • You want to be a part of revolutionizing an industry
Responsibilities
  • Identify, contact and qualify potential customers
  • Engage prospects through outbound calls, LinkedIn outreach, and email campaigns within a defined target account list to secure follow-up appointments and product demos.
  • Generate and nurture new prospects through the sales pipeline and supporting the Account Executive until the prospect is fully qualified as an Sales Accepted Opportunity.
  • Work closely with Account Executives on project-led account planning to effectively target and sell our solutions to high-potential prospects.
  • Collaborate with Account Executives, Revenue Operations, and Product Marketing to maintain a feedback loop, sharing key trends and insights from outbound discovery efforts.
  • Drive attendance to in-person and digital events by executing targeted outbound outreach to engage and invite high-quality prospects.
  • Effectively communicate and pitch the XYZ value proposition and solution to prospective customers in a compelling manner
  • Meet or exceed the quota-defined monthly KPIs through effective multi-channel prospecting, qualification and discovery meetings
  • Stay up to date on market trends, competition and industry developments across Construction, Construction Technology and Data Centres
  • Track progress toward sales goals by keeping Salesforce updated with prospecting details, next steps, and comprehensive handovers to ensure seamless transitions for Account Executives.
Desired Qualifications
  • Experience with Salesforce, Apollo.io, Global Data, Orum, LinkedIn Sales Navigator and Gong is a benefit

XYZ Reality delivers real-time project controls using engineering-grade augmented reality to help construction teams manage complex projects on time and within budget. Its product overlays precise, on-site information through augmented reality, giving workers real-time field data to track progress, monitor quality, and identify issues before they cause delays. Real-time data and AR guidance enable proactive problem solving and faster decision making, reducing risk and waste. The company differentiates itself with engineering-grade AR that provides exact, objective field measurements and visibility, backed by experience managing over $12 billion in mission-critical projects and partnering with leading developers. Its ultimate goal is to help construction teams deliver projects faster, with lower costs and higher quality, while supporting sustainability and quicker revenue generation.

Company Size

201-500

Company Stage

Series A

Total Funding

$34.9M

Headquarters

London, United Kingdom

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Data centre construction market growing 12.4% CAGR through 2030, driven by hyperscale expansion.
  • AR adoption in construction projected to reach $12.4 billion by 2028 with 30% efficiency gains.
  • VP Anthony Canipa brings 1.2 GW delivery experience and Microsoft relationships for Azure expansion.

What critics are saying

  • Sub-$5M revenue creates severe cash burn risk during volatile VC fundraising environment.
  • Autodesk and Trimble capture hyperscale contracts via native BIM integration, eroding market position.
  • Microsoft HoloLens enterprise adoption commoditizes AR visualization, threatening core differentiation.

What makes XYZ Reality unique

  • Real-time AR platform overlays 3D construction models on-site, eliminating 2D-3D conversion bottlenecks.
  • Unified interface combines real-time data management, visualization, and automated reporting for mission-critical projects.
  • Proven 20% cost savings in hyperscale data centre and mission-critical infrastructure delivery.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Profit Sharing

Employee Stock Purchase Plan

Relocation Assistance

Employee Referral Bonus

Student Loan Assistance

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Pet Insurance

Bereavement Leave

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Wellness Program

Mental Health Support

Gym Membership

Commuter Benefits

Meal Benefits

Phone/Internet Stipend

Home Office Stipend

Legal Services

Employee Discounts

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
MSP Channel Insights
Jan 29th, 2026
XYZ Reality strengthens leadership team amid global expansion

XYZ Reality strengthens leadership team amid global expansion. XYZ Reality appoints Bruno P.S. Rocha as COO and Soroosh Keshtgar as CFO, positioning the company for growth in construction delivery platforms. * Thursday, 29th January 2026 Posted 7 hours ago in by Sophie Milburn XYZ Reality has announced changes to its executive team with the appointment of Bruno P.S. Rocha as Chief Operating Officer (COO) and Soroosh Keshtgar as Chief Financial Officer (CFO). The appointments come as the company prepares for its next phase of international expansion. The changes follow increased adoption of XYZ Reality's construction delivery platform across hyper-scale data centre and mission-critical construction projects. As demand rises and projects increase in scale and complexity, the company is adding senior leadership capacity to support its operations and growth plans. As COO, Rocha will focus on execution, team alignment, and improving operational consistency. His remit includes converting commercial activity into repeatable delivery processes as XYZ Reality expands across markets and customers. Rocha brings experience from engineering-led and robotics organisations, having previously held senior roles at Palantir and Gecko Robotics. Keshtgar joins as CFO as the business moves into larger and more complex projects and prepares for international growth. His role will centre on strengthening financial systems, processes, and governance to support decision-making and future investment. His background includes aerospace engineering, qualification as a chartered accountant at PwC, and senior finance roles in high-growth organisations. The appointments reflect the company's focus on building leadership capability as it works with global infrastructure owners and scales its delivery model. Strengthening operational and financial management is intended to support consistency as the customer base and project portfolio expand. With demand increasing for data centre and mission-critical infrastructure, XYZ Reality is aligning its leadership and operating structure to support delivery at scale and respond to changing customer requirements.

Bdaily
Nov 8th, 2025
XYZ Reality appoints VP of customer success

XYZ Reality appoints VP of customer success. London-based construction technology company XYZ Reality has appointed Anthony Canipa as vice president of customer success to strengthen global client partnerships and drive adoption of its construction delivery platform for data centres. Anthony brings over a decade of experience delivering more than 1.2 gigawatts of data centre capacity worldwide. His background includes senior leadership roles at Microsoft and Yondr, where he led large-scale digital transformation programmes focused on performance, transparency and accountability. An early adopter of XYZ Reality's technology, Anthony has firsthand experience using the platform to improve project efficiency and visibility across complex portfolios. In his new role, he will focus on helping clients maximise value from the company's solutions and ensure delivery excellence across global projects. Anthony said: "I've been incredibly passionate about XYZ Reality's product for years. "I've used it at every level - from the boardroom to the construction site - and seen firsthand how it bridges the gap between guesswork and real progress. "Joining the team feels like an inevitable next step following my experience as a hyperscaler and developer, and through completing academic research in AI, Data & Analytics focused on technology adoption in the construction sector. "I believe XYZ will transform the industry by giving project teams and executives the clarity and confidence they've been missing, and by building stronger, more data-driven relationships with our clients. "I look forward to supporting the XYZ team and our clients achieve this." Waleed Zafar, chief revenue officer of XYZ Reality, added: "We're excited to have Anthony join XYZ Reality. "He brings a rare combination of deep industry experience and forward-thinking innovation - someone who truly understands the challenges our customers face and how technology can transform the way projects are delivered. "Anthony's energy, authenticity, and customer-first mindset perfectly reflect who we are as a company - not just on individual projects, but across entire portfolios." Explore these topics.

Digital Construction Now
Mar 14th, 2025
XYZ Reality updates platform

XYZ Reality has released the next iteration of its platform, which unifies real-time data management, visualisation tools and automated reporting in a single interface.

Business Wire
Apr 16th, 2024
Xyz Reality Welcomes Data Center Industry Leaders Christian Belady And Brian Mattson As Strategic Advisors

LONDON--(BUSINESS WIRE)--XYZ Reality, the leading engineering grade augmented reality (AR) platform for data center and mission critical construction, is proud to announce the appointment of data center industry veterans Christian Belady and Brian Mattson as Strategic Advisors. With their extensive experience and innovative vision, they will help guide XYZ Reality in enhancing its data center construction solution and product roadmap. Christian Belady, recognized as one of the "5 People who changed the data center" industry, brings a wealth of expertise in managing data center and infrastructure development at a global scale. Formerly Vice President and Distinguished Engineer at Microsoft, Belady developed one of the largest data center footprints in the world. Notably, during his tenure at Hewlett Packard, he was the innovator behind the Power Usage Effectiveness (PUE) metric. His expertise will prove invaluable to XYZ Reality's mission of building it right first time, offering crucial support in product development and sharing invaluable insights and expertise garnered from years of experience in the data center industry

Yahoo Finance
Apr 16th, 2024
XYZ Reality Welcomes Data Center Industry Leaders Christian Belady and Brian Mattson as Strategic Advisors

XYZ Reality welcomes data center industry leaders Christian Belady and Brian Mattson as Strategic Advisors.

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