Junior Software Engineer

Rokt mParticle makes Match Boost and Composable Audiences available to all customers. Mar 10, 2026, 10:57 ET The leading real-time customer data platform expands access to its highest-impact capabilities, enabling marketing teams to validate performance before expanding their investment NEW YORK, March 10, 2026 /PRNewswire/ - Rokt mParticle, the leading hybrid customer data platform (CDP) for global enterprises, today announced it is broadening access to Match Boost and Composable Audiences for all customers. Marketing teams can now activate both capabilities in live campaigns, measure results across full performance cycles, and determine the right level of investment based on outcomes in their own environment. The move directly addresses a challenge Rokt mParticle hears consistently from enterprise marketing teams: as signal loss makes performance harder to sustain and executive teams demand measurable return from every incremental dollar, the standard SaaS model continues to ask customers to expand commitment before they've had the chance to validate impact. Rokt mParticle is changing that sequencing - making high-impact capabilities accessible within everyday workflows, with clear guardrails in place of artificial trial deadlines. "Adoption should follow evidence, not precede it," said Jillian Burnett, Senior Vice President, Go-to-Market for Rokt mParticle. "If a capability has the potential to drive measurable impact, customers should be able to see that impact clearly - in their own environment, against their own benchmarks - before we ask them to do anything else." Match Boost: More Reach From First-Party Data As signal loss continues to reduce how effectively paid platforms recognize known customers, marketers are seeing smaller addressable audiences and diminished return from their first-party data. Match Boost improves match rates to paid destinations - including Meta, Google, Pinterest, Reddit, and Rokt - without requiring teams to redesign their existing setup. By enriching first-party audiences with additional identifiers and attributes from trusted third-party sources at the point of activation, it increases the addressable portion of activated audiences and supports stronger conversion rates and ROAS. Enriched data is used only for activation and does not persist in mParticle or downstream platforms. Many customers are already seeing match rates more than double. Composable Audiences: Hybrid Audience Strategy at Enterprise Scale Enterprise data environments are already hybrid - historical depth lives in the data warehouse, while real-time signals capture in-the-moment behavior. Composable Audiences gives marketing and data teams structured control across that environment, enabling them to define audiences directly from warehouse data, while incorporating real-time signals where responsiveness matters. Teams can apply advanced logic, leverage richer datasets, and maintain governance standards without duplicating data or restructuring existing workflows. Availability Both capabilities are available now for enterprise customers within Rokt mParticle's existing audience workflows. Match Boost currently supports US-based audiences across Meta, Google Ads, Google Marketing Platform, Reddit, Pinterest, and Rokt, with additional markets and platforms planned for later this year. About Rokt Rokt announced a $300 million investment in the mParticle platform in 2025. Rokt mParticle continues to double down on its commitment to deliver real-time relevance, extending beyond today and into the next wave of AI, where autonomous agents will require governed enterprise data and real-time behavioral signals. Rokt mParticle's hybrid model makes this possible across ecommerce, advertising, and customer experience, solidifying its leadership in the enterprise CDP market. Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - The Transaction Moment(TM). Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Fanatics, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com. Media Contact: SOURCE ROKT Pte. Ltd.

Rokt joins American Heart Association's Go Red Shop with Heart initiative. Up next. Partnership launched with a special event at the New York Stock Exchange. * Rokt partners with the American Heart Association * Launch event held at the NYSE * Focus on raising heart health awareness Rokt has officially partnered with the American Heart Association to support its Go Red Shop with Heart initiative. This collaboration aims to enhance awareness about heart health and is part of a larger campaign that engages consumers in prioritizing their heart health. The initiative leverages promotional opportunities to educate individuals and communities about cardiovascular wellness. The kickoff for this partnership took place at the New York Stock Exchange, where Rokt participated in a ceremonial bell-ringing event. This event underscores the importance of heart health and aims to encourage people to take action through education and various health initiatives. Through the Go Red Shop with Heart, Rokt will assist in providing critical resources to help drive awareness and support cardiovascular health. The Go Red Shop with Heart initiative is designed to inspire community involvement and promote heart health through various activities and outreach efforts. As part of their commitment, Rokt will be involved in campaigns that encourage people to make lifestyle changes that benefit heart health. This initiative is an important step in helping to reduce heart disease and increase health literacy.

Rokt mParticle has launched Match Boost, a customer data platform capability designed to improve audience match rates across major advertising platforms including Meta, Google, Pinterest, Reddit and Rokt. The feature enriches first-party audiences by appending missing identifiers at the point of activation, addressing gaps caused by privacy restrictions and identity fragmentation. Match Boost requires no engineering work and is enabled through a simple toggle in the existing workflow. Customers are reporting match rate improvements ranging from 30% to over 100%, resulting in more efficient media spend and extended reach. The feature is currently available for US-based audiences and supports Meta, Google Ads, Google Marketing Platform, Reddit, Pinterest and Rokt. Additional markets are planned for launch this year. The privacy-first design ensures enriched identifiers are not stored within the platform.