Full-Time
Updated on 8/1/2026
Checkout monetization platform delivering relevant offers
$85k - $150k/yr
New York, NY, USA
In Person
Minimum four days in the office per week.
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Rokt helps ecommerce brands make more money from each shopper by optimizing the checkout experience. It runs a closed marketplace that serves relevant offers and payment options at the final stage of online shopping, so customers see premium deals while they confirm their purchase. This approach increases average order value and creates new revenue streams for merchants. The platform is used by thousands of big ecommerce brands and advertisers, distinguishing itself by focusing on monetization at checkout rather than broad mid-funnel advertising. The goal is to grow merchant revenue and improve customer lifetime value by delivering tailored offers that delight shoppers and keep them coming back.
Company Size
501-1,000
Company Stage
Series E
Total Funding
$487.1M
Headquarters
New York City, New York
Founded
2012
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401(k) Company Match
Company Equity
Wellness Program
Flexible Work Hours
Unlimited Paid Time Off
Professional Development Budget
Rokt has launched Brain V4, a reengineered AI engine that powers real-time decisioning for e-commerce transactions. The new architecture allows Rokt's AI models, product features, and business configurations to evolve independently, accelerating innovation across its platform. Brain V4 determines what customers see during checkout by processing customer, partner, advertiser, and transaction data in real time. It then applies machine learning, auctions, and ranking to decide which content or offers to display. The upgrade separates previously intermingled components like product configuration, machine learning features, and attribution. This means changes in one area no longer require updates across the entire system. Rokt's network will power over 10 billion transactions in 2026. The company reported revenues exceeding $800 million in 2025.
Rokt and mParticle debut ai-powered Performance Engine to automate first-party audience orchestration at the transactional peak. Rokt, the leading e-commerce technology platform specializing in transaction-moment monetization, and mParticle, a prominent customer data platform (CDP) for multi-channel enterprise infrastructure, have announced a strategic technology partnership. The collaboration introduces a native AI-driven Performance Engine, powered by an autonomous Audience Agent, designed to safely bridge real-time customer data profiles with dynamic post-transaction offer relevancy. The product rollout targets a highly valuable yet operationally difficult stage of the consumer journey: the transaction moment. While brands capture deep intent data when a customer completes a purchase, the legacy tools used to translate those signals into personalized subsequent offers are frequently slow and fragmented. By combining mParticle's privacy-compliant real-time data layer with Rokt's machine learning recommendation framework, the new performance architecture programmatically evaluates customer context to serve relevant offers instantly, maximizing average order value (AOV) and customer lifetime value (LTV). Transforming data integrity into live transactional relevancy. The automated system utilizes a dedicated Audience Agent that operates natively between the two platforms to manage data coordination across the entire post-purchase lifecycle: * Real-Time Data Ingestion: Safely routes first-party behavior signals, loyalty states, and purchase history data from mParticle's identity graph directly into Rokt's transaction engine. * Autonomous Intent Sorting: Evaluates real-time customer context to suppress redundant or irrelevant cross-sells, ensuring consumers only interact with highly customized brand messages. * Privacy-First Guardrails: Enforces strict consumer consent states and governance boundaries, automatically stripping out personally identifiable information (PII) before run-time calculations occur. * Continuous Testing Loops: Runs multi-variable optimization models across millions of transactional parameters, continuously adjusting target offers to elevate conversion yields and lower cart abandonment. * Maximizing Yield via Autonomous Coordination: By connecting conversational data engines and deterministic consumer records, the Performance Engine allows enterprise retailers to completely bypass the manual segment-export steps that traditionally bog down growth marketing teams, shifting audience optimization from delayed intervals to instant, sub-second transaction sessions. Driving e-commerce growth via connected infrastructure. This technical consolidation marks the beginning of a paradigm shift towards open and connected software networks that will enable the realization of latent values in corporate data without posing any threat to the security of the data. Through the automation of repetitive administration processes such as audience syncing and offer mapping, the consolidated engine ensures that the margins in e-commerce businesses remain intact while allowing teams to focus on innovation and customer growth strategies. AI-Driven Performance Engine and Audience Agent Integration is now available for shared enterprises right away.
/PRNewswire/ -- Rokt mParticle, the performance customer data platform (CDP) for global enterprises, today launched the Performance Engine, a suite of...
Small business news releases. Rokt named to Fortune Best Workplaces in New York(TM) 2026. Global ecommerce technology company ranked No. 24 among small and medium businesses NEW YORK, June 11, 2026 /PRNewswire/ - Rokt, the leading ecommerce technology company using machine learning and AI to make the shopping experience more relevant to each customer, has been named to the 2026 Fortune Best Workplaces in New York(TM) list, ranking No. 24 in the small and medium category. The recognition, determined by Great Place To Work(R) through confidential employee surveys, reflects Rokt's commitment to building a high-performing culture where accountability and flexibility reinforce each other. Rokt's trusted, scaled network will power more than 10 billion transactions in 2026 across thousands of leading ecommerce businesses. Rokt partners include PayPal, Fanatics, Ulta Beauty, Cineplex. Albertsons, and Macy's. "This recognition reflects the exceptional team we've built together at Rokt," said Bill Barton, Chief Operating Officer of Rokt. "From traditions like Thankful Thursdays to the way we pair autonomy with accountability, our culture is both a source of pride and a real competitive advantage in attracting and retaining the people driving genuine innovation in ecommerce. When people are truly invested in what they're building, that energy shows up in the work - and ultimately in the results we deliver for our partners." The Fortune Best Workplaces in New York list is among the most competitive workplace rankings in the country. To earn a spot, companies must first achieve Great Place To Work Certification(TM), after which rankings are determined entirely by employee feedback collected through Great Place To Work's proprietary Trust Index(TM) survey. More than 155,000 responses from eligible New York-area employees informed this year's list. The Best Workplaces in New York list appears in the June/July 2026 issue of Fortune magazine and online at Fortune.com. To be eligible, companies must be Great Place To Work Certified(TM) with at least 10 U.S. employees and be headquartered in New York State or the tri-state metropolitan area. About Rokt Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - The Transaction Moment(TM). Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Fanatics, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com. About the Fortune Best Workplaces in New York(TM) Great Place To Work selected the Fortune Best Workplaces in New York List by surveying more than 155,000 employees at eligible companies across the New York metropolitan area. Rankings are based on confidential employee feedback gathered through the proprietary Trust Index(TM) survey. Companies must be Great Place To Work Certified(TM) and headquartered in New York State or the tri-state area to be eligible. The Small and Medium category includes companies with 10 to 999 employees. About Great Place To Work(R) Great Place To Work, a UKG company, is the global authority on workplace culture, bringing 30 years of research and data to help organizations create consistently positive employee experiences. Its proprietary platform and model help companies evaluate and improve culture across every level of the workforce. About Fortune Fortune is a global multi-platform media company built on a legacy of trusted, award-winning reporting for those who want to make business better. Independently owned, Fortune covers the world's biggest companies and their leaders alongside the innovators moving business forward. SOURCE ROKT Pte. Ltd.
Rokt awarded on the Financial Times - The Americas' Fastest Growing Companies 2026 list. Apr 07, 2026, 09:00 ET NEW YORK, April 7, 2026 /PRNewswire/ - Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, has been awarded on the Financial Times list of The Americas' Fastest Growing Companies 2026. This prestigious award is presented by Financial Times and Statista Inc., the world-leading statistics portal and industry ranking provider. The awards list was announced on April 2nd, 2026, and can be viewed on the FT.com website. The Americas' Fastest Growing Companies 2026 ranking identifies companies with the strongest revenue growth between the years 2021 and 2024. The creation of the ranking was based on the following criteria: * Revenue of at least US $100,000 generated in 2021. * Revenue of at least US $1.5M generated in 2024. * The company is independent (the company is not a subsidiary or branch office of any kind). * The company is headquartered in one of 20 American countries. * Revenue growth was primarily organic between 2021 and 2024. Based on the results of the study, Rokt is ecstatic to be recognized on the Financial Times list of The Americas' Fastest Growing Companies 2026. Statista publishes hundreds of worldwide industry rankings and company listings with high-profile media partners. This research and analysis service is based on the success of statista.com, the leading data and business intelligence portal that provides statistics, relevant business data, and various market and consumer studies and surveys. "Being recognized on the Financial Times list of The Americas' Fastest Growing Companies is a testament to the hard work and dedication of every person at Rokt," said Bruce Buchanan, CEO, Rokt. "This acknowledgment reflects Rokt's commitment to building technology that creates meaningful value for our partners and their customers. We're proud of the growth we've achieved, and we remain focused on continuing to push the boundaries of what's possible in ecommerce." SOURCE ROKT Pte. Ltd.