Performance & Paid Marketing·Confirmed live in the last 24 hours·
Full-timeFrankfurt, GermanyNo salary listedHybrid
About the Job
Requirements
A minimum of 7 years of experience in ad operations, digital media technology, or data management, with a proven leadership track record within a media agency, technology vendor, or multinational organization.
Experience establishing standard operating procedures and quality control frameworks that significantly reduced operational error rates.
Deep expertise in advertising technology stack mechanics, including Google Marketing Platform, Trade Desk, and Meta Advanced Analytics.
Strong understanding of data governance, identity solutions including first-party data and clean rooms, and digital verification frameworks including IAS and DoubleVerify.
Professional working proficiency in English.
Additional European languages are advantageous but not required.
Responsibilities
Lead the strategic roadmap, team management, advertising technology infrastructure, and media partnerships across European markets.
Design and structure the AdTech and Ad Operations teams to maximize operational efficiency and align with broader business goals.
Allocate human and technical resources across teams and digital projects, ensuring balanced workloads and high-performance delivery.
Manage, mentor, and lead team members, fostering a collaborative, solution-oriented environment and developing their technical capabilities.
Establish, enforce, and continuously optimize a standardized workflow for end-to-end digital campaign setups across platforms and technology stacks, including ad servers, demand-side platforms, and supply-side platforms.
Conduct systematic audits of campaign settings, tracking pixels, and data configurations before launch.
Implement proactive quality control measures and verification frameworks to prevent operational mistakes and technical errors during setup.
Build and maintain long-term relationships with senior stakeholders at global and local media vendors, publishers, and technology platforms.
Lead negotiations and commercial deals with media partners to secure preferential terms, exclusive inventory, and value-added benefits that enhance campaign performance.
Desired Qualifications
Additional European languages.
Function & Purpose of the Role
As the Head of AdTech, you will hold primary responsibility for leading the strategic roadmap, team management, advertising technology infrastructure, and media partnerships across all European markets.
This is a highly collaborative and technical leadership role designed to establish a foolproof campaign delivery ecosystem, optimize team resource allocation, and ensure absolute operational accuracy in digital media investments. As a key technical and strategic partner within a multicultural European team, you will bridge the gap between business objectives and technical execution, working closely with internal media teams, subcontracted media agencies (Havas), and brand-side client stakeholders (HME).
Beyond core technology management, you will actively lead operational excellence by enforcing strict quality assurance to eliminate execution errors, while simultaneously driving high-level media negotiations to secure maximum commercial benefits for our digital campaigns.
Required Profile
Professional Experience
Minimum 7+ years of experience in ad operations, digital media technology, or data management, with a proven track record in a leadership role within a media agency, tech vendor, or multinational organization.
Proven experience in establishing SOPs (Standard Operating Procedures) and quality control frameworks that significantly reduced operational error rates.
Technical Skills
Deep expertise in Ad Tech Stack mechanics (Google Marketing Platform, Trade Desk, Meta Advanced Analytics, etc.).
Strong understanding of data governance, identity solutions (First-party data, Clean Rooms), and digital verification frameworks (IAS, DoubleVerify).
Leadership & Behavioral Competencies
Exceptional coordination and communication skills, with a proven ability to translate complex technical concepts to senior business stakeholders and client teams.
Collaborative working style with a proactive, solution-oriented mindset suited for leading a diverse, multicultural technical team.
Language Requirements
Professional working proficiency in English.
Additional European languages are an advantage but not required.
Key Tasks & Responsibilities
Team Management & Resource Allocation
Strategic Team Structuring: Design and structure the AdTech and Ad Operations teams to maximize operational efficiency and alignment with broader business goals.
Resource Optimization: Strategically allocate human and technical resources across different teams and digital projects, ensuring balanced workloads and high-performance delivery.
People Leadership & Mentoring: Manage, mentor, and lead team members, fostering a collaborative, solution-oriented environment and continuously developing their technical capabilities.
Rigorous AdTech Setting & Quality Assurance
Process Standardization: Establish, enforce, and continuously optimize a foolproof, standardized workflow for end-to-end digital campaign setups across all platforms and tech stacks (Ad Servers, DSPs, SSPs).
Campaign Quality Auditing: Conduct rigorous, multi-layered, and systematic audits of campaign settings, tracking pixels, and data configurations prior to launch.
Risk Mitigation & Error Prevention: Implement proactive quality control measures and verification frameworks to eliminate operational mistakes and technical errors made during the setup phase, ensuring flawless campaign execution.
Media Relations & Commercial Partnership
Strategic Media Relations: Build and maintain strong, long-term relationships with senior stakeholders at key global and local media vendors, publishers, and tech platforms.
Commercial Dealing & Value Maximization: Lead high-level negotiations and commercial deals with media partners to secure preferential terms, exclusive inventory, and value-added benefits that directly enhance campaign performance.
What we offer:
True Strategic Ownership - Take full ownership of multi-channel media strategy across high-impact client portfolios in the German market. You will shape investment decisions, define performance frameworks, and directly influence business outcomes at scale. Complex, High-Impact Challenges - Work on diverse and demanding client setups with significant budgets and complexity, offering the opportunity to solve meaningful business challenges and continuously grow your strategic skillset. End-to-End Media Leadership - Operate at the intersection of brand building and performance marketing and leading fully integrated, full-funnel strategies that combine traditional and digital excellence in a truly holistic way. Innovation-Driven Environment - Drive the adoption of cutting-edge media solutions, including advanced AdTech, data infrastructure, and emerging platforms. You will have the space and mandate to push boundaries and elevate digital maturity across clients. Leadership & Team Development - Lead and develop a high-performing team of media experts, with real influence on organizational structure, ways of working, and culture. You will mentor talent, foster innovation, and build scalable capabilities. Continuous Professional Growth - Access ongoing learning opportunities, exposure to industry-leading partners, and the chance to evolve your expertise across both traditional and digital ecosystems at the highest level. Competitive Compensation - We offer a competitive and attractive compensation package that reflects the seniority and impact of the role. All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.