Manager – Dealer Planning & Placement

WORK MODEL

WHAT YOU WILL DO

• Shape where Hyundai and Genesis grow next. The Manager, Dealer Planning & Placement (MDPP) provides the analytical and governance foundation for how the Hyundai and Genesis dealer networks grow, relocate, and evolve, balancing customer convenience, sales opportunity, dealer impact, and legal requirements.
• Serving as the hub between Dealer Network Strategy, the National General Managers, the Regions, Legal, and third-party market analytics partners, the MDPP turns complex market data into clear, data-driven network recommendations and makes sure adopted decisions are carried through with discipline.
• This high-visibility role directly influences long-term sales performance, customer reach, and dealer health across the HMA / GMA network, and supports the broader Dealer Network Development team and the Dealer Planning & Performance Management department.

HOW YOU WILL MAKE AN IMPACT

• Market Studies & Network Planning: Lead the Hyundai and Genesis market study program from start to finish. Build a leadership-aligned, criteria-based annual study plan; frame each market question; work with third-party market analytics partners to evaluate sales, registrations, UIO, competitive representation, and demographics; and guide studies through a multi-level review process to executive approval and adoption.
• Study Activation & Dealer Transparency: Turn adopted studies into action. Delivering dealer-facing market review decks and zip-code opportunity materials to the Regions, track completion of dealer reviews and intake forms within required timeframes and manage census tract changes and recommend network actions through implementation.
• Open Point, Relocation & Buy/Sell Analysis: Deliver fact-based location, optimal-zone, relocations, buy/sells, and dissolutions in support of Dealer Network Development and the NGMs. Quantify before-and-after impacts on expected sales and sales efficiency and give decisionmakers a clear recommendation.
• Network Compliance: Partner with Legal and regional teams to make sure dealer network actions comply with state franchise laws and notice requirements, including state-specific notices, waiting periods, and delivery tracking.
• PMA Governance & Data Integrity: Oversee PMA geography audits, census tract changes, Planning Guide updates, and the annual Segmentation conversion. Make sure third-party market analytics partners and registration data providers keep geography, dealer, and segment data in their databases and systems accurate and up to date.
• Strategic Vendor Partnerships: Own the relationships with third-party market analytics partners. Set priorities, hold partners accountable for quality and timelines, lead regular working sessions, manage the department budget, contracts, and invoices, and drive new capabilities such as KPI dashboards and financial statement platform integrations.
• Executive Insights & Reporting: Anticipate the needs of executives and regional leaders and deliver concise, executive-ready analyses, presentations, and ad-hoc requests. Oversee recurring network reporting, including registration, sales efficiency, dealer reports, and utilization of industry data and mapping platforms.
• Systems, Access & Innovation: Review system access requests from HMA / GMA national and regional teams for industry data and mapping platforms, and audit user access regularly. Serve as the IT liaison for Dealer Network Development data and systems, and champion process improvement, automation, and AI tools that simplify how studies and reports are produced and tracked.
• Use independent judgment to prioritize the market study plan and incoming analysis requests.
• Direct the activities, priorities, and performance of third-party market analytics partners, and process vendor invoices within the approved department budget.
• Approve or remove user access to vendor data platforms in line with company security requirements.
• Identify and resolve issues and escalate risks and recommendations to management and business partners.

WHAT YOU WILL BRING TO THE ROLE

• Must be a high school graduate.
• Bachelor’s degree in Business, Economics, Geography/GIS, Data Analytics, or a related field preferred.
• Master’s degree a plus.
• Six or more years of experience in the automotive industry (OEM, dealer, or automotive analytics/consulting) highly desirable.
• Market study, network planning, dealer placement, or franchise development experience highly desirable.
• Familiarity with state dealer franchise laws, protest processes, and working with Legal a plus.
• Experience managing vendor or consultant relationships, deliverables, and budgets a plus.
• Must be able to learn and demonstrate proficiency with industry data and mapping platforms used by HMA/GMA.
• Strong analytical and data management skills, including an understanding of sales efficiency, registration effectiveness, PMAs, UIO, and demographic data.
• Ability to turn complex data into clear, executive-ready recommendations and presentations.
• Strong project management and organizational skills; able to manage multiple high-priority deadlines.
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Access); AI tools is a plus.
• Excellent written, oral, and interpersonal communication skills, with the ability to influence cross-functional partners at all levels.
• Sound judgment and discretion in handling confidential information.
• Ability to work independently with minimal supervision and as a collaborative member of a team.

WHAT HYUNDAI CAN OFFER YOU

• Compensation Range: $91,000 - $130,000
• Monthly vehicle lease allowance – Eligible employees receive a monthly vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page. 

OTHER DETAILS

• Physical requirements: Normal office duties.