Full-Time

Campaigns Manager

Updated on 11/21/2024

Verkada

Verkada

1,001-5,000 employees

Provides integrated security solutions for enterprises

Enterprise Software
Cybersecurity

Compensation Overview

$130k - $155kAnnually

+ Sales Incentives + Discretionary Bonuses + Equity (RSUs)

Mid, Senior

San Mateo, CA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Lead Generation
Data Analysis
Requirements
  • 4-8 years of experience in direct mail marketing, with proven success in managing large-scale campaigns.
  • Strong understanding of audience segmentation and positioning and messaging by vertical.
  • Experience working with creative teams to develop compelling messaging and design for campaigns
  • Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Strong communication and collaboration skills; experience working cross-functionally with sales, marketing, and product teams.
  • Experience with marketing automation platforms and CRM tools is a plus.
  • 0 Inbox mentality
Responsibilities
  • Design, implement, and iterate on direct mail strategies that support marketing and sales goals, including customer acquisition, retention, and lead generation.
  • Oversee the end-to-end management of direct mail campaigns, including vendor selection, creative development, production, execution, and fulfillment.
  • Ensure highly targeted messaging for various customer personas and industries.
  • Work closely with marketing, sales, and product teams to ensure alignment on campaign objectives, messaging, and delivery.
  • Track, analyze, and report on the effectiveness of these campaigns and activations, using insights to iterate and improve future campaigns and ROI.
  • Manage budgets for direct mail campaigns, ensuring cost-efficiency while meeting performance goals.
  • Continuously seek out new trends, tools, and technologies to enhance the impact and reach of direct mail efforts.
  • Ensure all campaigns adhere to industry regulations, best practices, and company standards for brand voice and messaging.

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

Company Stage

Series D

Total Funding

$431.8M

Headquarters

San Mateo, California

Founded

2016

Growth & Insights
Headcount

6 month growth

9%

1 year growth

13%

2 year growth

55%
Simplify Jobs

Simplify's Take

What believers are saying

  • Verkada's rapid international expansion, including into the DACH region, indicates strong market demand and growth potential.
  • The launch of AI-powered search capabilities enhances the efficiency and effectiveness of their security solutions, making them more attractive to enterprise clients.
  • Partnerships with organizations like The 'I Love U Guys' Foundation and HiveWatch demonstrate Verkada's commitment to community safety and innovative security solutions.

What critics are saying

  • The enterprise security market is highly competitive, with major players like Cisco and Honeywell posing significant threats.
  • Rapid expansion and numerous integrations may lead to operational challenges and potential service disruptions.

What makes Verkada unique

  • Verkada's hybrid cloud approach combines on-site hardware with cloud-based storage, offering a unique blend of security and accessibility that many competitors lack.
  • The seamless integration of video surveillance with access control systems provides a comprehensive security solution that is more cohesive than standalone products.
  • Achieving FedRAMP Ready status highlights Verkada's commitment to high security standards, making it a trusted choice for public sector clients.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits