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ST Engineering iDirect

Global satellite communications technology provider

Sales Manager EMS Services

Full-TimeUpdated on 10/15/2026Deadline 9/8/27
No salary listed
Mid
Erpe-Mere, Belgium
In Person
Sales & Account ManagementAccount Executive

About the job

Requirements
  • A proven track record in B2B sales in a manufacturing or technical environment, ideally electronics, electronics manufacturing services, or a related industrial sector.
  • Understanding of the sales cycle for high-complexity, low-to-medium volume production, including its long, relationship-dependent nature and emphasis on trust and technical credibility.
  • Ability to speak with engineers, procurement managers, and business owners, and discuss a bill of materials, a test strategy, or a delivery schedule with sufficient fluency.
  • Experience managing a pipeline with discipline.
  • Ability to operate without close supervision, plan and prioritize activity, and remain accountable for outcomes.
  • Ability to adapt to customer situations and find a path forward without relying on a script.
  • Ability to work collaboratively in a small team and share information with colleagues.
  • Genuine curiosity about customers' products and the technical complexity of regulated environments.
Responsibilities
  • Identify, approach, and develop new customer relationships in the Manufacturing Competence Center's core markets.
  • Manage prospects through the high-complexity electronics manufacturing services buying journey, including qualification, prototyping, and progression to volume.
  • Own a defined portfolio of accounts from first contact through the long-term relationship and serve as the customer's primary commercial contact.
  • Lead commercial discussions around quotations by gathering customer context that informs pricing, including urgency, volume roadmap, and regulatory requirements, and collaborate with the Project Manager Sales to ensure requests are complete and properly briefed before quoting begins.
  • Maintain an accurate, up-to-date pipeline and communicate it clearly to the Sales team and Plant Director, including probability and timing; manage activity to keep the pipeline healthy.
  • Monitor the competitive landscape and customer perceptions of the company's positioning, competitors, and pricing or capability gaps, and provide intelligence to inform commercial strategy.
  • Collaborate with the Customer Success Engineer on technically complex opportunities, with the Project Manager Sales on order and quotation flow, and with purchasing on lead-time and component-availability questions that affect commercial commitments.
Desired Qualifications
  • Experience in electronics, electronics manufacturing services, or a related industrial sector.

About the company

S

ST Engineering iDirect

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ST Engineering iDirect provides satellite communications technology and solutions for global connectivity. It offers a range of iDirect-branded ground equipment and software that manage, optimize, and deliver satellite links to services such as broadcast, mobility, and government/military networks. The products enable customers to build and operate satcom networks with efficient bandwidth, reliable performance, and scalable management across the world. The company differentiates itself through a long track record (over 35 years) of solving satellite economics and technology challenges, a broad portfolio backed by the ST Engineering group, and focus on performance, efficiency, and reliability to support customers in expanding their services and differentiating their offerings. Its goal is to shape the future of global connectivity by helping customers expand their business, differentiate services, and optimize satcom networks.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

Herndon, Virginia

Founded

1994

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Simplify's Take

What believers are saying

  • Datacom signed on September 18, 2026, expanding Intuition subscriptions, lifecycle services, and maritime deployments.
  • September 2, 2026 INT3000 5G NR-NTN pilot strengthens iDirect's standards-based upgrade path.
  • July 2026 government contract wins across Southeast Asia and Europe validate sovereign, multi-orbit demand.

What critics are saying

  • Starlink and Amazon Leo compress traditional satcom addressable markets, forcing iDirect toward defense dependence by 2029.
  • ST Engineering dissolved iDirect International, Newtec Asia Pacific, and Newtec America in 2026, signaling consolidation pressure.
  • Australia's SPA9102 tender and Asia-Pacific contract wins expose iDirect to procurement delays and intense incumbent rivals.

What makes ST Engineering iDirect unique

  • Intuition unifies multi-orbit, cloud-native ground systems for Asia-Pacific operators, as Datacom adopted it September 2026.
  • Sridhar Kuppanna, CEO since March 30, 2026, steers cloud-native, AI-driven, 5G NTN execution.
  • iDirect combines government and commercial satcom heritage, serving 20 EU and 24 NATO nations.

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Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

5%

2 year growth

5%
BroadcastPro ME
Oct 5th, 2026
ST Engineering iDirect to highlight 5G NTN and AI operational controls at CABSAT.

ST Engineering iDirect to highlight 5G NTN and AI operational controls at CABSAT. Visitors will see how the company is helping operators build more intelligent, scalable and agile networks to meet the evolving demands of connectivity. ST Engineering iDirect will showcase its latest satellite communications technologies at SATEXPO | CABSAT 2026, highlighting developments in 5G non-terrestrial networks (NTN), AI-driven satellite operations and multi-orbit connectivity. ST Engineering iDirect is positioning its participation around technologies designed to help satellite operators build more intelligent, scalable and flexible networks. A key focus at the stand will be Intuition, the company’s next-generation satellite networking ground system. Built on a cloud-native, multi-orbit architecture, Intuition combines automation, orchestration and standards-based technologies to support satellite network operations across multiple orbits. The platform is designed to help operators manage increasingly complex networks while improving scalability, efficiency and service delivery. ST Engineering iDirect will also demonstrate Foresight, its AI-powered operations platform. Introduced in 2026, Foresight brings network operations, service delivery, bandwidth management and AI-driven intelligence into a unified environment. The platform is designed to help operators move from reactive network management towards predictive and increasingly autonomous operations, while allowing it to be deployed across Intuition, Dialog, Velocity, Evolution and mixed network environments. The company’s latest AI developments will also be part of the showcase. In September, ST Engineering iDirect announced new Foresight capabilities covering AI governance, operational controls and accelerated onboarding. The updates are intended to give satellite operators greater oversight of AI-driven changes while simplifying deployment and supporting automation across complex multi-orbit and multi-service environments. Another major focus will be the company’s progress in 5G NR-NTN. ST Engineering iDirect recently demonstrated a pilot version of its INT3000 multi-waveform 5G NR-NTN user equipment modem. The technology is being developed to support both 5G NR-NTN and DVB-S2X/MRC waveforms in a single device, providing operators with a migration path between existing satellite architectures and native 5G satellite connectivity. The INT3000 development builds on ST Engineering iDirect’s wider 5G NTN programme. Earlier this year, the company demonstrated native 5G NR-NTN access using a satellite-optimised 5G gNodeB integrated with its cloud-native Intuition ground system. The demonstration was designed to connect 5G user equipment through satellite infrastructure to a 5G core network, supporting interoperability between satellite and terrestrial networks. At CABSAT, these developments will be presented alongside live demonstrations of the company’s satellite networking technologies. ST Engineering iDirect said visitors will be able to explore Intuition, Foresight and its latest 5G NR-NTN milestone while meeting with its experts at the stand. The company’s presence comes as satellite operators increasingly look to combine GEO and NGSO networks, software-defined infrastructure, automation and terrestrial technologies. Intuition is designed around this shift, supporting intelligent multi-orbit connectivity, virtualisation, automation and orchestration, standards-based integration and security. With its CABSAT showcase, ST Engineering iDirect is highlighting the convergence of satellite, cloud, AI and 5G technologies as operators move towards more flexible and automated network architectures. Stand H3-A10

PR Newswire
Sep 14th, 2026
ST Engineering iDirect powers Datacom with cloud-native Intuition ground system across Asia-Pacific

ST Engineering iDirect is providing its Intuition ground system to Datacom, a satellite communications integrator and service provider, to deliver cloud-native services for satellite operators across Asia-Pacific. The deployment enables multi-orbit operations and improves bandwidth efficiency. Intuition supports Datacom's Satellite Modernization Blueprint, a framework helping operators transition to software-defined, cloud-native architectures. The system moves away from traditional five- to ten-year hardware migration cycles, offering faster service activation and more efficient network resource use. The solution will initially be deployed across multiple gateways to support maritime terminals. It features advanced resource management capabilities and aims to achieve double-digit reductions in total cost of ownership for Datacom's customers. ST Engineering iDirect will provide Intuition under a subscription model, including technical enablement and ongoing lifecycle support.

PR Newswire
Sep 10th, 2026
ST Engineering iDirect advances intelligent satellite operations with new AI capabilities.

ST Engineering iDirect advances intelligent satellite operations with new AI capabilities. Sep 10, 2026, 07:00 ET New capabilities for AI governance, operational control and rapid onboarding help operators simplify complexity, strengthen compliance and scale automation with confidence HERNDON, Va., Sept. 10, 2026 /PRNewswire/ - ST Engineering iDirect, a global leader in satellite communications, today announced new capabilities for Foresight, its AI-driven orchestration and intelligence platform designed to help satellite operators simplify increasingly complex multi-orbit and multi-service network environments. The new capabilities introduce enhanced AI governance, operational controls, and guided onboarding tools that help operators adopt AI responsibly, maintain oversight of operational changes and accelerate deployment. "Satellite operators are under increasing pressure to deliver services faster, manage growing operational complexity and adopt AI responsibly," said Sridhar Kuppanna, CEO of ST Engineering iDirect. "With these new Foresight capabilities, we're extending the intelligence, automation and governance that operators need to confidently modernize their operations. From accelerating onboarding to governing AI-assisted workflows, Foresight provides a practical path toward more intelligent and automated satellite operations." With support for air-gapped deployments, strong data governance and secure AI operations, Foresight enables operators to accelerate automation while maintaining control of their networks and data, helping them move from reactive management toward autonomous network operations. Foresight's latest AI capabilities include: * Agentic Governance: Delivers oversight, auditability and risk controls for AI agents through governance policies, audit trails, operational safeguards and compliance-focused controls. * Governed Change Management: Enables approval-based workflows with review, risk assessment and authorization before AI-driven operational changes are applied. * AI Usage Visibility and Cost Controls: Provides monitoring, budgeting and policy-based controls to help operators manage AI consumption and maintain operational oversight. * Accelerated Onboarding: Simplifies deployment by automatically discovering network inventory, deploying required platform components and guiding administrators through privacy, data and deployment configuration options. First introduced in March 2026, Foresight represents ST Engineering iDirect's vision for more intelligent and automated satellite operations, bringing together automation, orchestration and AI-driven insights in a unified operational environment. ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. With over 40 years of delivering innovation focused on solving satellite's most critical economic and technology challenges we are committed to shaping the future of how the world connects. The product portfolio, branded iDirect, represents the highest standards in performance, efficiency and reliability, making it possible for its customers to deliver the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a leader in key industries including mobility, broadcast and military/government. In 2007, iDirect Government was formed to better serve the U.S. government and defense communities. For more information visit www.idirect.net. SOURCE ST Engineering iDirect

PR Newswire
Sep 2nd, 2026
ST Engineering iDirect demonstrates multi-waveform 5G NR-NTN User Equipment pilot.

ST Engineering iDirect demonstrates multi-waveform 5G NR-NTN User Equipment pilot. Sep 02, 2026, 10:46 ET INT3000 modem pilot marks next milestone in phased multi-waveform user equipment development HERNDON, Va., Sept. 2, 2026 /PRNewswire/ - ST Engineering iDirect, a global leader in satellite communications, today demonstrated a pilot version of the INT3000, its multi-waveform 5G New Radio Non-Terrestrial Network (NR-NTN) User Equipment (UE) modem, at the European Space Agency (ESA) 5G NTN Forum. The INT3000 is being developed to support both 5G NR NTN and DVB-S2X/MRC waveforms in a single device, enabling operators to deploy native 5G NR-NTN services while also supporting DVB and hybrid network architectures during migration and modernization. The INT3000 modem pilot provided the ESA 5G NTN community a look at ST Engineering iDirect's progress in advancing 5G NR-NTN UE, with the demonstration conducted over a satellite simulator. On the network side, the pilot connected through the Intuition ground system, which implements native 5G NR-NTN gNodeB capabilities. "This pilot demonstration is another important step in our multi-waveform, multi-orbit user equipment roadmap," said Shravan Gaddam, Vice President, CTO Office, ST Engineering iDirect. "The industry is moving toward standards-based 5G NTN connectivity, but at the same time, operators must support existing satellite networks. Our vision for the INT3000 is to bring these worlds together in a single user equipment, providing a practical path for operators to evolve their networks while leveraging existing investments." The INT3000 modem pilot provides the foundation for extending ST Engineering iDirect's satellite networking capabilities into the broader 5G ecosystem, bringing together the technology, ecosystem partnerships and product framework required to support future interoperability between satellite and terrestrial communications networks. As part of its broader 5G NTN strategy, ST Engineering iDirect is also advancing 5G NR waveform innovations designed to reduce reliance on Global Navigation Satellite Systems (GNSS) and satellite position data for timing and synchronization. These enhancements are intended to improve resiliency and operational flexibility across multi-orbit satellite environments while supporting the continued evolution of 5G NTN technologies. Built on the cloud-native, multi-orbit Intuition ground system, the developments in the INT3000 modem pilot support the industry's evolution toward globally interoperable 5G NTN satellite connectivity and future 6G networks. ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. With over 40 years of delivering innovation focused on solving satellite's most critical economic and technology challenges we are committed to shaping the future of how the world connects. The product portfolio, branded iDirect, represents the highest standards in performance, efficiency and reliability, making it possible for its customers to deliver the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a leader in key industries including mobility, broadcast and military/government. In 2007, iDirect Government was formed to better serve the U.S. government and defense communities. For more information visit www.idirect.net. SOURCE ST Engineering iDirect

Asian Military Review
Aug 14th, 2026
iDirect wins SATCOM contracts in expanding Asian market.

iDirect wins SATCOM contracts in expanding Asian market. August 14, 2026 The satellite communications (SATCOM) company iDirect - a subsidiary of Singapore-based ST Engineering - has won a recent series of defence and government contracts. Announced on 28 July were five awards - two in Southeast Asia and three in Europe. One Southeast Asian military "is reinforcing the communications backbone for its naval forces, enabling real-time situational awareness and coordinated command operations across coastal and open-water environments through automatic beam switching, open antenna to modem interface protocol interoperability, advanced spread-spectrum capabilities, and transmission security-enabled security," the company shared. Asian Military Review understands this contract is to an archipelagic nation, possibly Indonesia. The statement continued, "The other is modernising protected mobility and fixed communications with defence-grade security, multilayer resilience, global network management, and rapidly deployable low-SWaP [size, weight and power] terminals that support flexible, secure operations across tactical and fixed sites." Growing defence demand. Acquired by ST Engineering in 2005, iDirect provides technology, software and integration solutions that enable customers to optimise their SATCOM networks. With militaries around the world seeking sovereign SATCOM solutions and building next-generation satellite networks, the company believes it is well placed for future growth. Keith Blanchet, Vice President of Global Government, ST Engineering iDirect, told AMR that the commercial sector currently represents around 70% of its business compared to the government and defence sector, but he expects this will reduce to less than half within 3-4 years. This trend is exacerbated by the rise of commercial entities such as Starlink and Amazon Leo, which "have shrunk the overall addressable market" for all the traditional players. "What that has produced is now a business that's focusing more and more on the government defence sector, where countries where Starlink is not necessarily palatable or desired. And also there's a rise of sovereign thinking in the SATCOM domain and space domain overall." Blanchet outlined that this is "something that plays very well into the direction of ST Engineering". Blanchet described the new Southeast Asian contracts as "highly strategic", with the nations opting "to go in the direction of multi-orbit, software-defined ground segments, trusting the roadmap that ST Engineering iDirect are proposing to them over the next few years. They may not all be acquiring the same capability today because of budgets, etc., but they're buying into the idea of being able to adapt over that roadmap." Integration and Intuition. Blanchet described iDirect as a "player that collates or brings together the satellite operators and different satellite constellations that exist out there. The whole concept of multi-orbit networks is key, and that now gets us ahead of most of the other players since we took an early start there. Now we're able to demonstrate and not just talk about it." Amongst ST Engineering iDirect's specialties are ground segment SATCOM networks. Blanchet explained satellites are software-defined nowadays to keep them up to date, and "that means the ground segment, whatever receives the signal from the satellite, needs to be able to not only provide that full capacity on the ground now, but evolve over time as well". "What we do is we offer the market the flexibility of all the strengths of those different constellations and orbits, and to bring them all together on the ground." This matches the requirements of militaries who want diversity, redundancy and resilience. One of iDirect's key products is Intuition, and the company is currently developing a new version specifically for government and defence clients. Blanchet could not say when it will be ready, other than "very soon". He believes the new version will immediately accelerate adoption by government customers. Asian sovereignty. Sovereignty is particularly important in Asia, as regional countries do not collaborate as they do in NATO, for instance. "So essentially, we're a glue that brings together the various constellations and satellite options that are out there," the Canadian executive explained. iDirect does not offer full-stack sovereign ownership, which is the old way of countries owning and managing every component in their satellite chain. Rather, the firm promotes the concept of sovereign control, where nations can localise the technologies important to them but still make use of iDirect's ability to integrate everything. iDirect already serves 20 of 27 EU nations, and 24 of 32 NATO member states. As for Asia, Blanchet said "most countries in Asia are customers of ours at some level, whether on the commercial side or on the defence side". Blanchet predicted the Asia-Pacific market will "double very quickly" and it may even triple in coming years. He added that growth will be even faster if Australia gets its SPA9102 sovereign SATCOM tender under way. After initially selecting Lockheed Martin Australia to support this project with its proposed geostationary Earth orbit network, Canberra halted it in 2024. Last year, Australia resurrected the project, and a request for tender is actually expected this month. It is now seeking a multi-orbit-style constellation, and one that partially leverages commercial solutions in order to reduce costs. This approach is totally up iDirect's alley, and it is eager to participate in this SATCOM tender. by Gordon Arthur