Brand Marketing Director
Posted on 3/24/2024
Nuts.com

201-500 employees

Online retailer for premium nuts, chocolates, and snacks
Company Overview
Nuts.com is a pioneering e-commerce company that prioritizes the quality of its products, sourcing the world's finest nuts, chocolates, snacks, and dried fruits, while also caring about their origin and manufacturing process. The company fosters a dynamic and inclusive culture, encouraging diverse perspectives and dedication from its team members, while providing a unique and exciting customer experience. Additionally, Nuts.com offers competitive shipping policies, with free shipping for orders over $59 within the contiguous U.S., and clear, upfront shipping costs for other destinations, including international.
Consumer Goods

Company Stage

N/A

Total Funding

N/A

Founded

1929

Headquarters

Jersey City, New Jersey

Growth & Insights
Headcount

6 month growth

15%

1 year growth

50%

2 year growth

116%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Marketing
CategoriesNew
Brand & Creative Marketing
PR & Communications
Growth & Marketing
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, or related field; MBA preferred
  • 10+ years of experience in brand management or marketing roles within the DTC and/or CPG food industry
  • Proven track record of developing and executing successful brand strategies that drive growth and consumer engagement
  • Strong creative thinking and problem-solving skills
  • Excellent communication and interpersonal skills
  • Demonstrated proficiency in analyzing data and metrics to inform decision-making and optimize performance
  • Passion for food, and consumer trends
  • Experience working in a fast-paced, entrepreneurial environment is preferred
Responsibilities
  • Lead the development and execution of comprehensive brand strategies
  • Develop and oversee integrated communication plans
  • Collaborate with cross-functional teams to create compelling and relevant content
  • Collaborate with the Sr Creative Director to evolve the brand's visual identity, voice, and tone
  • Build a strategy and recommend a pipeline of innovation
  • Develop and execute our portfolio mix strategy
  • Conduct ongoing market research and competitive analysis
  • Utilize data-driven insights and KPIs to measure the effectiveness of brand initiatives and campaigns
  • Work closely with internal teams to ensure alignment and integration of brand initiatives
  • Manage the brand marketing budget effectively