Brown-Forman

Produces and sells whiskey, vodka, wine

Trade Marketing Manager CZ/SK

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timePrague, CzechiaNo salary listed

About the Job

Requirements

A minimum Bachelor's degree in Marketing, Management, or Business Administration.
Five to seven years of experience in Brand Management, Trade Marketing, or Commercial roles, with a proven track record in fast-moving consumer goods or luxury goods.
Demonstrated business acumen, entrepreneurial thinking, strategic mindset, and envisioning ability.
Demonstrated analytical skills, including identifying key insights and translating analytical findings into conclusions and strategies.
Demonstrated communication skills and the ability to proactively engage stakeholders at all levels.
Experience managing managers, with the ability to lead through others and manage a complex, multi-channel team structure.
Demonstrated self-insight, agility, ability to adapt to and support change, and organizational skills.
Demonstrated prioritization skills and a track record of delivering results in a fast-paced, dynamic environment.
Ability to see the big picture while maintaining a high standard for execution detail.
Fluency in English and either Czech or Slovak.

Responsibilities

Lead the Trade Marketing department for the Czech and Slovak markets and oversee end-to-end commercial activation strategy.
Lead, coach, and develop a team of two direct reports and two indirect reports, directly managing the On-Trade and Off-Trade Managers.
Lead the annual Trade Marketing planning process for both Czechia and Slovakia, aligning channel strategies with long-term brand-building and profit-growth goals.
Serve as the primary liaison between Marketing Brand teams and Sales KAM and Field teams to ensure commercial feasibility and alignment of initiatives.
Drive a holistic view of the market and synergy between Off-Trade and On-Trade strategies.
Oversee total Trade Marketing A&P and Discount budgets, optimize resource allocation, track return on investment, and align with Finance on accounting management.
Use market data, including Nielsen and Focus, to monitor competitor activities and business performance, and recommend and implement strategic pivots when needed.
Influence internal stakeholders and represent Trade Marketing in regional meetings and business reviews.
Oversee strategic relationships with creative, digital, and merchandising agencies to support execution quality and cost efficiency.
Provide channel expertise in senior leadership discussions to shape long-term growth.

Desired Qualifications

Knowledge of On-Trade and Off-Trade in Czechia and Slovakia.

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Quote from Hiring Manager

As the strategic bridge between Marketing and Sales, the Trade Marketing Manager CZ/SK drives the commercial transformation of our brand strategies into winning channel executions. This leader ensures that our Trade Marketing Strategy is realized across both On-Trade and Off-Trade environments, maximizing brand equity and market share through expert team leadership and data-driven category insights.

Meaningful Work From Day One

You will lead the Trade Marketing department for the Czech and Slovak markets, overseeing the end-to-end commercial activation strategy. Your role is to harmonize brand ambitions with channel realities, ensuring that the team delivers compelling point-of-purchase (POP) activities that convert shoppers into buyers and consumers into brand advocates. You will be a key voice in the Senior Leadership discussions, providing channel expertise to shape long-term growth.

The working style for this role is 4 days a week from the office with Fridays at home.

What You Can Expect

Team Leadership: Lead, coach, and develop a team of 2 directs (+2 indirects), with direct management of the On-Trade and Off-Trade Managers. Foster a high-performance culture focused on execution excellence and career growth.
Strategic Planning: Lead the annual Trade Marketing planning process (S&BP) for both CZ and SK. Ensure channel strategies are aligned with Brown-Forman’s long-term brand-building and profit growth goals.
The "Bridge" Role: Act as the primary liaison between the Marketing (Brand) teams and the Sales (KAM/Field) teams to ensure commercial feasibility and alignment of all initiatives.
Omni-Channel Oversight: Drive a holistic view of the market, ensuring synergy between Off-Trade (IKA, Traditional Trade) and On-Trade (HoReCa) strategies.
Budget & P&L Accountability: Oversee the total Trade Marketing A&P and Discount budgets. Ensure optimal resource allocation, ROI tracking, and alignment with Finance on accounting management.
Market Insight & Course Correction: Utilize data (Nielsen, Focus, etc.) to stay ahead of competitor activities and business performance. Recommend and implement strategic pivots when necessary.
Stakeholder Management: Influence internal stakeholders at a high level and represent the Trade Marketing function in key regional meetings and business reviews.
External Partner Management: Oversee strategic relationships with key creative, digital, and merchandising agencies to ensure top-tier execution and cost efficiency.

What You Bring to the Table

Min. Bachelor Degree in Marketing / Management, Business Administration
5 - 7 years of experience in Brand Management/ Trade Marketing / Commercial with proven track record in FMCG or luxury goods
Demonstrated strong business acumen & entrepreneurial thinking with strategic mindset and envisioning
Demonstrated sound analytical skills with proven track record of identifying key insights and ability to translate findings of analysis into conclusions & strategies
Demonstrated excellent communication skills and strong ability to proactively engage stakeholders at all levels
Experience managing managers; ability to lead through others and manage a complex, multi-channel team structure.
Demonstrated accurate self insight combined with a strong agility/ability to adapt to and support change with strong organizational skills
Demonstrated strong prioritizations skills with proven track record to deliver results in a fast-paced, dynamic environment
Ability to see the "big picture" while maintaining a high standard for execution detail.
Fluent English and Czech or Slovak

What Makes You Unique

Energetic, motivated, enthusiastic
On trade and off trade knowledge in CZ and SK preferred

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

Number of Openings Available:

About the Company

Brown-Forman

Produces and sells whiskey, vodka, wine

Brown-Forman is a major American-owned spirits and wine company that sells well-known brands such as Jack Daniel's, Woodford Reserve, Old Forester, Tequila Herradura, Finlandia vodka, and Korbel wine. It operates by producing and marketing a portfolio of branded alcoholic beverages that are distributed worldwide, in more than 160 countries. The company's products are sold under multiple label brands across categories like whiskey, tequila, vodka, liqueur, and wine, supported by global marketing, distribution, and responsibility programs. Brown-Forman differentiates itself through its large, diverse brand portfolio, extensive global reach, and focus on responsible consumption and community involvement. Its goal is to maintain leadership in the global spirits and wine market, grow shareholder value, and promote responsible drinking and sustainability across its operations.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Louisville, KY
Founded: 1870

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