Full-Time

SMB Ad Marketing Manager

Posted on 4/9/2024

Roku

Roku

1,001-5,000 employees

Streaming platform and device provider

Consumer Software
Hardware

Senior

New York, NY, USA

Required Skills
Sales
Segment
Marketing
Requirements
  • 5+ years of B2B, SMB, SAAS, or B2C marketing
  • Familiarity with the self-service advertising landscape
  • Experience developing communication strategies for a scaled customer segment
  • Familiarity with A/B testing and quantitative analysis
  • Ability to synthesize customer wants and needs into actionable intelligence
  • Deep expertise in crafting storytelling with data, text, and illustration
  • Eye for design and experience guiding content strategy
  • Track record of driving product adoption and measuring ROI
  • Collaborative nature and track record of being an invaluable resource to teams and customers
  • Bachelors degree or equivalent
  • Located in New York City or Boston
Responsibilities
  • Own and develop cohesive marketing strategies for key customer segments
  • Develop and execute scalable public marketing programs
  • Collaborate with Demand, Sales, and Product Marketing team
  • Lead development of necessary assets such as emails and paid media creative
  • Optimize lead funnel for customer and business growth
  • Understand Roku’s features and product set and communicate across marketing channels
  • Participate in partnership strategies to increase distribution and product support
  • Inform and influence tech stack and marketing operations

Roku offers a streaming platform with a purpose-built operating system and a range of devices, providing a seamless home entertainment experience. The company also develops exclusive Roku Originals for The Roku Channel, reaching approximately 80 million households in the U.S. and Mexico.

Company Stage

Series F

Total Funding

$298.2M

Headquarters

San Jose, California

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

2%

Benefits

Unlimited vacation days

Medical, wellness, and financial benefits

Free snacks and access to fitness center at headquarters

INACTIVE