We are seeking a skilled and enthusiastic Customer Reference Manager to play a crucial role in our marketing team. The Customer Reference Manager will be responsible for cultivating and maintaining strong relationships with our satisfied customers, leveraging their experiences to create compelling reference materials that drive sales and build credibility. The ideal candidate possesses excellent interpersonal skills, a strategic mindset, and a knack for storytelling.

Responsibilities:

• Build and nurture relationships with key customers to create a network of advocates willing to share their positive experiences with our products and services.
• Collaborate closely with Sales, Marketing, and Customer Success teams to identify potential customer advocates and gather their success stories.
• Collaborate with Sales and Marketing Ops to build Salesforce tracking systems for reference activity, and collaborate with Sales Enablement and Marketing leadership to drive adoption of Customer Engagement governance 
• Coordinate the creation of various customer reference materials, including case studies, testimonials, videos, and quotes, that highlight the value and benefits of our offerings.
• Interview customers to extract compelling narratives that showcase their challenges, solutions, and outcomes, effectively turning these into compelling reference assets.
• Develop and maintain a library of customer references that align with different industries, use cases, and personas, to cater to various sales and marketing needs.
• Ensure the accuracy and authenticity of customer references, obtaining necessary approvals and permissions for content usage.
• Collaborate with the Content and Design teams to transform customer stories into visually appealing and engaging assets.
• Strategically integrate customer references into marketing campaigns, sales collateral, presentations, and other relevant materials.
• Track the performance and impact of customer references on lead generation, conversion rates, and overall sales activities.
• Identify opportunities to leverage customer advocates for speaking engagements, webinars, events, and other thought leadership initiatives.
• Stay up-to-date with industry trends and best practices in customer advocacy and reference management to continuously enhance the program’s effectiveness.
• Identify and engage key customers to participate in high-profile events such as tradeshows and Glia’s Interact conference.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is a plus.
• 3+ years of experience in marketing, customer advocacy, or related roles.
• Proven track record of successfully managing customer reference programs and creating impactful reference materials.
• Exceptional interpersonal and relationship-building skills with the ability to connect with customers and foster advocacy.
• Strong storytelling and content creation abilities to transform customer experiences into compelling narratives.
• Excellent project management skills with the ability to manage multiple projects and stakeholders simultaneously.
• Familiarity with marketing automation platforms, CRM systems, project management and content management tools.
• Analytical mindset to track and measure the effectiveness of customer references on key performance metrics.
• Creative thinker with the ability to identify innovative ways to leverage customer advocates for various marketing initiatives.
• Strong attention to detail, ensuring accuracy and compliance with legal and privacy considerations.
• Passion for understanding customer journeys and translating their experiences into valuable marketing assets.